The launch of one’s career initially does not give way to many individuals beginning their career as an entrepreneur. However, Zach Hoffman is one such person that stepped out of his graduation procession line and stepped seamlessly into the role of entrepreneur. As an industrious young man having completed his degree in finance and economics, the novice entrepreneur began his career in digital marketing and Search Engine Optimization.
Mr. Hoffman had a passion for technology and a strong interest in the online space. His finance and economic education established a meaningful substructure to the growth of his business. As his business grew, he kept a sharp eye on the progress of his business, and the algorithms associated with the search engine optimization and the paid ad networks. Zach spent several years analyzing customer interactions and the significant impact that his website had when closely monitored and tracked.
Although Zach was flourishing in Search Engine Optimization, there was no denying the strength of the algorithms. When performed efficiently and effectively, online marketing had huge potential. Hoffman initiated a new business plan to pivot his business which gave way to the creation of the Exults Digital Marketing Agency.
Exults Digital Marketing Agency and Its founder, are intensely focused on improving efficiency and significantly measurable (ROI) return on investment for their clients. They are thoroughly committed to elevating their clients’ business reputation and aggrandize the image of each client. That magic is created by developing a robust online business presence.
Zach Hoffman continues his industrious ways as he pays close attention to customer service and continues to roll-out new products and services designed to accommodate client requirements.
How did you get started in this business?
While I was in college, I had a strong interest in the technology industry. My finance and economics degree was a solid foundation to start a business, and Exults Digital Marketing Agency was born from that very strong foundation. We have continued to thrive.
How do you make money?
I have an engagement team of the most dynamic, creative individuals dedicated to taking our clients to the next level. We provide clients with a robust strategic plan to creatively manage Ad Campaigns, SEO Marketing, and Website Design & Development services. Having the right team of people is a huge part of how we make our money and have been successful.
How long did it take for you to become profitable?
I was fairly confident about building a business. Exults Digital Marketing became profitable within the first year.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
We were pretty well established initially. There was a time during the 2008/2009 recession and during times of uncertainty in the economy when we had to pivot the business. But, we managed to work with our clients to assure that their business needs were being met, and continue to grow the agency.
How did you get your first customer?
We essentially gained our first clients through some message boards. We focused specifically on customers in industries that we wanted to serve. We pounded the pavement and were always on the look-out for new opportunities.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
We utilize various means of advertising. We use the same methods that we use to promote our clients. We use ads on social mediums and search engines, we have an effective website, SEO marketing, and press releases online. We are always creatively looking for new opportunities to engage new clients and make them aware of our company.
What do you think it is that makes you successful?
I believe what has always made Exults Digital Marketing Agency successful has been our persistence in the way we operate. We have a very strong focus on client results.
What has been your most satisfying moment in business?
The most satisfying element of owning the business has been the ability to create jobs and create opportunities for people other than myself.
What does the future hold for your business? What are you most excited about?
We are anticipating a new trajectory for Exults Digital Marketing. We are in the process of creating a new CRM application. It is a private management software for our clients to help them grow their business. We are also rolling out Digital PR which is dependent on SEO. Essentially, there is a lot more public relations and asset planting online that impact a company’s ability to gain traction within the search engines and in the mind of the consumer. We believe it is important to continue to evolve the Exults Digital Marketing Agency’s service offerings. I am excited about the new Digital PR because I believe that it is something that a lot of customers need but won’t necessarily know how to go about it.
What business books have inspired you?
Zero to One by Peter Thiel with Blake Masters and Think and Grow Rich by Napoleon Hill
What advice would you give to your younger self?
Be persistent, stay on-track, and stay positive.
Are you willing to be a mentor? If so, how should someone contact you?
Absolutely! I am already a mentor. If anyone is interested, I can be reached by email at Zach.hoffman@exults.com.