Born in San Juan, Puerto Rico, William Sassman was the child of a member of the United States Air Force. Due to this, William was never in one place; his family moved every few years.
Mr. Sassman earned both his master’s degree and Ph. D from the International Christian College.
When he was 23, William Sassman started in the sales field and found a lot of success; exceeding goals that both he and his bosses had set for him. His success earned him multiple awards and a significant amount of recognition and vacations each year. Most of his career in sales has been in the insurance and asset protection industry.
Dr. William Sassman has lived in Sacramento, California since 1979. Currently, he is helping to plan the development of a community hospital in the Rocklin and Lincoln area with his organization, Philanthropic Concepts, Inc.
How did you get started in this business?
I have been researching the hospital business for the past three years in the auspiciousness to install a state-of-the-art community hospital near Sacramento. I believe that healthcare and access to healthcare are important and having another hospital in the area would be very helpful.
How do you make money?
That is on hold until the project is completed. Right now, there is no profit to be made but the profit will eventually come once the hospital is built and operational.
How long did it take for you to become profitable? When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I always knew where I would end up and that business would be viable one and extremely profitable as a non-profit. It just takes time perseverance and lots of tenacity.
How did you get your first customer?
Customers will come in as a group once the project is completed. Hospitals are always in demand and in a populated region like Sacramento, doubly so.
Currently, the only ‘customers’ that we have are people who have been donors to help fund the project. These individuals have come through a combination of networking and advertising that we have done to promote the hospital.
What is one marketing strategy (other than referrals) that you’re using that works well to generate new business?
Internet and a well executed advertising campaign have been key to successful fundraising for the hospital’s construction. The construction of a multi-million-dollar project requires the assistance of others to donate money to the cause.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I have had to make recently is juggling my work life balance. With the construction of the hospital, there are many long days involved and it is hard to be able to give enough time to spend with my family as well.
What do you think it is that makes you successful?
I believe that it is my ability to focus on something and see it through to completion that makes me successful. If you do not have that focus and determination, you will never be able to find success in the business world.
What has been your most satisfying moment in business?
The most satisfying moment for me has been seeing a project through to completion. There is just something that makes it feel that much better when you have gone through all the trials and tribulations that rise from a major project.
What does the future hold for your business? What are you most excited about?
The future holds a completed hospital that will service the Rocklin Lincoln region of California. I am excited to be able to provide medical assistance to hundreds of individuals each day and to help improve the quality of life within the area.
What business books have inspired you?
The Power of Networking
What advice would you give to your younger self?
I would tell myself to be willing to listen and follow the advice of individuals who have been successful. By listening to them, I could have saved myself a lot of trouble over the years.
Are you willing to be a mentor? If so, how should someone contact you?
Yes, By email