Vito Glazers is an American born entrepreneur who is most known for his work behind the scenes and in front of the cameras on various mainstream advertising, publishing and media projects that have generated millions of television viewers and website visitors and that have helped provide a platform for emerging industries like blockchain, hemp, digital banking, and even influenced social justice causes like prison reform and laws promoting gender equality in parenting courts.
Referred to broadly as an internet marketing pioneer, Glazers has built a reputation as a career entrepreneur, investor, media personality, content producer and influencer. Vito Glazers has made a career out of building a bridge between business and the creative arts. His company One World Publishing is on track to help hundreds of public figures and entrepreneurs craft and share their stories though prominent online news and media outlets.
Vito Glazers started his first business at the age of 19 while still attending the well renowned art school Columbia College in Chicago. Vito’s economics professor noticed that he had an advanced understanding of business, finance and economics compared to the students that typically attend art school. He began mentoring Vito, and showed him how to incorporate a company and navigate the business banking world. Vito took that knowledge and saw an opportunity to help other student and started his first business, which primarily focused on helping artists from the college to incorporate businesses, open business bank accounts get credit cards, and start their companies.
Over the decade that followed, Vito Glazers has found himself in many roles both in financial and creative industries. Initially obtaining notoriety for his work in the online marketing world, Glazers pivoted into the content world both behind the scenes and in front of the camera in television shows like Mystery Millionaire, several episodes of Bravo’s Below Deck which were the highest rated in the series history, Chop Chop TV show which aired for 26 consecutive weeks in Chicago, and most recently as Executive Producer and host of the film Ron Jeremy: Too Big For TV, the most complete biography of one of the world’s most notorious icons.
How did you get started in this business? What inspired you to start this business?
I got started in the storytelling business long before I even was aware of it. Getting my first real business break in the advertising world, you realize that customers buy the story just as much as they buy the product. Telling a good story has a lot to do with understanding your audience. I started the business because I realized that if I did not tell my story, I was leaving myself open to my competitors and haters to tell my story for me. Now it is my passion to help people of influence craft their stories in a way that will resonate with their audience, and help them create a lifelong connection.
How do you make money?
The best way to make money is find a problem that affects a large amount of people, and create a solution for it. As attention continues to become another form of valuable currency to businesses, helping clients create content and stand out solves a problem that many are willing to pay for. However, content is becoming increasingly competitive, which is why it is important to work with someone who understands both the business side of interpreting audiences, and the content side of working with artists and creators.
How long did it take for you to become profitable?
Production and consulting businesses are ideal because they tend to be profitable almost immediately. However, it can takes years of experience and a long list of credentials to get clients to trust you, so there is no such thing as fast or easy money.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Once you become fearless, life becomes limitless. So I try to never let myself have a scarcity mindset. There are always issues in any business, especially when starting out, so although it is good to make smart decisions and avoid unnecessary issues, it is more important to be mentally prepared on how to handle issues that arise effectively. Being prepared can help give you the confidence to eliminate any doubt.
How did you get your first customer?
Since One World Publishing has pivoted from a marketing agency to focus more on producing content, I got my first customer by simply creating content for myself. A friend of mine saw the content I was producing and the way I was distributing it, and offered to pay me if I could do the same for him. Then more people asked him, and it grew from there.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Content marketing again has attracted more opportunities than any joint ventures or paid advertising like media buying have ever produced for me. Content marketing can include anything from producing your own videos or podcast, or even creating simple but valuable content for social media, or written media like blogs or digital news outlets.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I have had to make in the last few months was walking away from a court case in which I knew I was right, and could have won, but that was starting to hurt someone I care about. The negative energy generated by the entire situation was starting to cost me more than any money or time I had been wronged of, and decided to walk away and leave justice to be served by a higher power. Almost immediately after walking away almost every aspect of my life improved.
What do you think it is that makes you successful?
The main reason for my success is the ability to connect and communicate in between the dramatically different world’s of business and art. Many companies that are focused on creating content are too mathematical, and focus solely on metrics, data and analytics, but do not understand storytelling, psychology or the creative world enough to create content that truly resonates. Likewise, most artists are completely engulfed in their own work with minimal concern about business administration, profitability, or how to appeal to and generate customers. The languages, work ethic, styles and methods of communication, everything is different between these two worlds. So being someone who is naturally creative and artistically inclined, but being able to put that on pause and turn on the business side and not just understand, but have a vision, create a plan, get people from both sides on board, lead the communication between these two worlds, and get it to the finish line, is what allows me to have control over my success.
What has been your most satisfying moment in business?
My most satisfying moments in business are always when I can help someone achieve something money can’t buy. Whether it is helping someone build up their confidence to tell their story in front of a live audience for the first time, or helping repair someone’s reputation online, anything that genuinely helps people should be the most satisfying part of any business.
What does the future hold for your business? What are you most excited about?
The future is bright for One World Publishing! I am most excited about the first film being released soon and what film projects will follow. Television and film are still very relevant ways to distribute media, so it is exciting to be getting more involved in higher level productions that can reach more audiences.
What business books have inspired you?
One of my favorite business books that I always recommend is The 50th Law by Robert Greene and 50 Cent. It takes the core principles from the legendary book The 48 Laws of Power, and applies them to a modern day business environment. Anybody who understand the power of media and influence should read this book.
Another favorite book of mine is The 10X Rule by Grant Cardone. It is a great book for unraveling all the lies we are told about money and success growing up by our parents and teachers, and helps you realize that average is nothing to be proud of, and obsession and momentum are everything if you want to make your dreams come true.
What is a recent purchase you have made that’s helped with your business?
I recently got a great lighting rig, microphone and tripod so I can start filming more, higher quality content. With a great smartphone, it is amazing what kind of content you can produce now right at your home or office and edit it very simply right on your phone. There is no excuse to not be doing some kind of content marketing.
What do you think is the future of content and entertainment?
I am confident that the future of entertainment is virtual reality. Soon people will be putting on headsets and hanging out with their friends at their favorite nightclubs, play on sports teams together, and even date and have entire life experiences that are lived out completely in virtual worlds.