Tyrell Evans is a leading Canadian sales manager in the automotive sector, celebrated for his innovative contributions to vehicle and parts sales. Based in Toronto, Ontario, Evans is recognized for his management skills, dedication to the automotive community, and philanthropic efforts. His career includes key roles in major automotive companies, where he has significantly influenced sales strategies and team performance.

Raised in Toronto by Caribbean immigrantn parents, Tyrell Evans learned strong values and leadership from an early age, helping to raise his younger sister. He earned a Business Management degree with a focus on Entrepreneurship and Strategy from Ryerson University’s Ted Rogers School of Management. During his academic years, Evans was actively involved in extracurricular activities, earning accolades including Dean’s List recognition and the Ryerson Leadership Award.

Starting his career at AutoNation Inc., Evans quickly advanced from Junior Sales Associate to roles such as Sales Manager at Prestige Automotive Group and Regional Sales Director at Elite Motors International. He holds a Certified Automotive Sales Manager (CASM) accreditation and is a member of the Canadian Automotive Dealers Association (CADA).

Married to Maya, a graphic designer he met in university, they have two children and live in Toronto. Evans is an avid supporter of local sports teams, enjoys photography, running, and participates in charity marathons. His achievements include AutoNation’s Rookie of the Year, Intern of the Year, and several leadership awards from Ryerson University, showcasing his leadership and innovative approach.

How did you get started in this business? 

I started my career in the automotive industry somewhat by chance. After graduating from Ryerson University with a degree in Business Management, I took a position as a Junior Sales Associate at AutoNation Inc. This role was my entry point into the world of automotive sales, and it quickly sparked my interest and passion for cars and customer service. From there, I moved up to Sales Manager at Prestime Automotive Group, and eventually, I became the Regional Sales Director at Elite Motors International, where I am today. Each step was an opportunity to learn and shape my approach to sales and leadership.

How does your company make money? 

Our company generates revenue primarily through the sale of vehicles, both new and used, and automotive services, such as maintenance and repairs. As a Regional Sales Director, my responsibilities include setting sales targets, strategizing on marketing approaches, and leading my sales team to achieve these goals. I also focus on optimizing our sales processes and customer service operations to ensure we not only hit our targets but also provide value that encourages repeat business, which is crucial for sustained revenue.

How does your company go about acquiring new customers? 

We employ a multi-channel approach to acquire new customers. Our strategy includes digital marketing campaigns to reach potential customers through social media, search engines, and online advertising. We also rely on traditional advertising like TV and radio spots, especially during key sales events. Our sales team plays a critical role, engaging leads generated from these campaigns through personalized follow-ups. Additionally, we hold promotional events and partnerships with other businesses to attract new clientele into our showrooms.

How did you work your way up in this business? 

I climbed the ranks in this industry by consistently exceeding sales targets and demonstrating a keen understanding of market trends and customer needs. Starting as a Junior Sales Associate, I was quickly recognized for my ability to connect with customers and my strategic thinking. My promotion to Sales Manager allowed me to influence broader sales strategies and lead a team. Later, as a Regional Sales Itector at Elite Motors International, I took on more responsibility for regional sales performance and strategic direction, solidifying my role in upper management.

What made you want to work in this industry? 

My interest in the automotive industry was initially piqued by the blend of technology, engineering, and direct customer interaction it offers. Growing up, I was always fascinated by how things worked and the technology behind cars. The fast-paced nature of sales, coupled with the opportunity to interact with different people every day, seemed like the perfect match for my skills and interests. Moreover, the challenge of meeting and exceeding sales goals provided an exciting and rewarding career path that kept me motivated.

What is it that you feel makes you good at your job? 

I believe what makes me effective in my job is my ability to empathize with customers and understand their needs, which allows me to build strong relationships. My background in business management has equipped me with strategic thinking skills that help in crafting effective sales strategies. I’m also highly detail-oriented, which ensures that operations within my department run smoothly and efficiently. Additionally, my enthusiasm for the automotive industry motivates my team, fostering a positive work environment and driving us to achieve collective goals. Lastly, my commitment to continuous learning and adapting to new technologies keeps our strategies fresh and competitive.

What are the perks of working in this type of business? 

One of the biggest perks of working in the automotive industry is the dynamic and ever-evolving nature of the business. You’re constantly exposed to the latest vehicle technologies and innovations, which keeps the job exciting. There’s also the thrill of sales and negotiation, which brings a daily challenge and opportunities for personal achievement. For car enthusiasts, it’s a dream come true to be around cars all day, understanding their mechanics and marketing them to others. Additionally, there are often opportunities for professional development through training and industry conferences, plus the potential for good financial rewards based on performance.

What are the disadvantages of working in this field? 

The automotive industry can indeed be demanding. One of the primary disadvantages is the long hours, including weekends and holidays, which are the busiest times for car sales. It’s a highly competitive field, too, which can create a significant amount of stress to meet sales targets and stay ahead of the competition. There’s also the challenge of keeping up with rapid technological changes, requiring continuous learning and adaptation. For those in sales or management roles, frequent travel may be necessary to attend industry events or training sessions, which can be taxing.

What’s the most rewarding part of your work?

The most rewarding part of my work is helping people find a vehicle that perfectly fits their needs and seeing the satisfaction on their faces when they drive it for the first time. It’s more than just a transaction; it’s about making meaningful connections with customers and providing them with value. Additionally, leading and mentoring a team, watching them grow under my guidance, and achieving their own successes is incredibly fulfilling. There’s also a great sense of accomplishment in contributing to the growth and success of the dealership.

Where is your industry headed? What excites you about the future of this line of work? 

The automotive industry is rapidly heading towards increased digitalization and sustainability. The rise of electric vehicles (EVs) and the implementation of advanced technologies like artificial intelligence for personalized customer experiences are the future. What excites me the most is the shift towards sustainability and how our industry is playing a part in reducing carbon emissions with EVs. There’s also the integration of digital tools, from virtual showrooms to digital sales processes, which will streamline how we do business and enhance customer interactions. These innovations not only promise to improve operational efficiency but also to transform the car-buying experience, making it more aligned with today’s consumer expectations.

What advice do you give people who want to get into your field of work? 

For those looking to enter the automotive industry, especially in sales, my advice is to start with a genuine passion for cars and people. Develop strong communication and interpersonal skills because they are crucial in building customer relationships. Be prepared to embrace continuous learning; this industry changes rapidly, and staying informed is key to your success. Also, resilience is important. You’ll face challenges and rejections, but persistence and a positive attitude will help you overcome them. Lastly, find a mentor who can guide you through the intricacies of the industry.

Are you excited about mentoring others? If so, how should someone contact you? 

Yes, I am always open to mentoring others who are passionate about this industry and eager to learn. Mentoring is a way to give back and help shape the future leaders of the automotive world. If someone is interested in mentorship, they can reach out to me via LinkedIn or through my email, which is available on my LinkedIn profile. I look forward to helping others grow and succeed in this dynamic field.

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