Steven Goff of Steven Goff, LLC is a seasoned counselor from Galveston, Texas. He has a lengthy history of exceptional reviews from clients from his well-established practice. Steven’s flourishing practice is also connected with other counseling firms in the area that work together to provide patients with the best, corroborated care possible. While his practice has continued to experience a period of booming growth, Steven has decided to step aside, suspending his place in the practice to pursue his other interests and passions for a time.
These passions include writing several books and performing research in areas he first gained insight into while obtaining his maters and doctoral studies. He has developed a special interest in the field of relationship healing, specifically in the arena of breakups, which was a focus of his doctoral studies.
The experience of separation through breakups can lead to stress, anxiety and depression, especially if the relationship that ends is serious. Whatever the situation, at the end of a relationship a person can be unhappy, angry, confused or otherwise emotionally affected. Even the partner who wanted or initiated the separation can experience this inner restlessness. Steven is tackling these important issues in his writings and helping individuals to heal by means of powerful techniques that he learned during his extensive research. He reaches the readers with powerful and knowledgeable insight into the world of breakups, how to navigate them, and what life looks like beyond the breakup. Steven even touches on deeper and weighty topics including what to do if you or a loved one is facing an abusive relationship.
When discussing relationship healing, Steven delves into such important issues as resolving past traumas, grief, and loss. He teaches his readers how to practice mindfulness and how to otherwise live in the present to avoid robbing themselves of joy. Steven aims to help his readers resolve issues within the relationship, whether that is an intimate relationship, a familial relationship, a working relationship, or more. He then goes beyond and provides a comprehensive plan to guide individuals on a path to complete wellness that will help them to build long-lasting relationships into the future.
Whether through his counseling or his writing, Steven Goff has always had a passion for helping individuals. Taking a quiet respite now has given him renewed vigor to continue to help his clients and those that read his writings more than ever. With his increasing interest in the field of relationship healing and breakups, Steven is hoping that he can reach a greater audience of those that need hope and continue to guide them closer to it.
How did you get started in this business?
I have been in the industry for decades. I had my practice for many years, but after having an extended period of exponential growth, I began to realize that there was a potential for burning out if I didn’t take some time to focus on some of my other pursuits for a bit. It was not a decision I took lightly; it was something that I truly believed made me a better and more well- rounded counselor, writer, and person in the end. So, this is what has led me to focusing more of my time on my research and my writing, and within that time, I am putting the emphasis on relationships and the arena of breakups. I feel like these are issues that affect everyone’s lives and can have a substantial impact, so the potential to help by placing the importance of my research and writing on these areas is a substantial potential.
How do you make money?
Right now, I am more focused on my research and writing than on earning money. But to answer the question, I have sold my published writings in the past and plan to publish more in the future. With the practice, we charged rates that were typical based on industry standards.
How long did it take for you to become profitable?
When my practice was up and running, we were profitable within our first year. I had a very reputable practice with a lot of contented clients, so it did not take long for word to travel within that first year especially.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
With the practice, I noticed we started to grow quickly, and at first, that was exhilarating. But then I realized that I am only one person and I can only handle so much. I would not say that I doubted it was working, but instead of burning myself out, that was when I decided to handle things by shifting my focus to my research and writing. I have always been passionate about helping people through writing, and I have written successful books in the past, so I was just getting back to this avenue that I love and devoting time to it again. I honestly cannot be happier that I have reached this decision to spend this time on my writing either, I have been making some profound breakthroughs in some critical areas that will only prove to be a benefit to my future clients.
How did you get your first customer?
If I recall correctly, it would have been a referral to the practice when we were first starting up. I can’t disclose too much of course, but I do remember feeling so filled with excitement after they left, simply knowing how much good I was going to be able to do over and over again after counseling each client.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Right now, with the business being put on pause, we aren’t actively advertising. However, I am excited to see what sort of impact any new publishing will have on things once we are up and operating again. I will be sure to capitalize on any free advertising that a new book will provide when and if that happens.
What is the toughest decision you’ve had to make in the last few months?
The decision to take this respite was tough but necessary. Again, I took a lot of factors into consideration and decided that focusing on research and writing was the best thing for myself, for my practice, and for my clients in the end. The research I am doing is something I have been very passionate about and I have been wanting to find the time for it and I may not ever have had the time otherwise. Although it is a scary thing to do, to put your very well-established practice on hold, it really just had to be done in order for me to grow to where I want to be and for my research to grow as well.
What do you think it is that makes you successful?
I think I am successful because I never give up, even in the face of adversity. I can make the tough decisions when they need to be made and I can get the job done.
What has been your most satisfying moment in business?
Every time I have ever helped a client, it has been satisfying for me. When you help someone come to a personal revelation, or help them establish any sort of breakthrough, it is satisfying to watch them celebrate those achievements. It has also been satisfying to accomplish writing several successful books and maintaining my practice for several years with positive feedback from happy clients.
What does the future hold for your business? What are you most excited about?
I am excited to finish this research and writing. I anticipate these topics will be advantageous for so many individuals. I cannot wait to see how it all comes together and how I can start to use my findings and writings to help others. Then after some time, I look forward to opening the practice again and seeing what sort of growth we can start to recognize once again, maybe that will include bringing on a partner to share in the growth this time. I am also excited to see how my research will be implemented into the practice after we open back up as well.
What business books have inspired you?
Going back to the very basics, I would say a classic in the way of teaching mindfulness would be A New Earth: Awakening to Your Life’s Purpose by Eckhart Tole.
What advice would you give to your younger self?
I would tell my younger self to remember to be kind to yourself. When you are in an industry where you ae so heavily focused on helping others, sometimes you can neglect yourself, so it is always a good reminder to slow down and take a little time for yourself every once in a while.
Are you willing to be a mentor? If so, how should someone contact you?
Maybe in the future, but not at this time. I will update when I am ready!