Steven David Rosov developed and runs Vosor in Palm Beach, Florida. Vosor is a boutique video production and post-production company.
Steven David Rosov was born and raised in the quiet, charming village of Dedham, Essex. David Steven Rosov grew up in a setting so lovely that it inspired the work of John Constable, Britain’s greatest landscape artist, from the time of his birth until the age of twelve. When Steven was 12 years old, his father was offered a position in the United States, and the family relocated to the country. Steven David spent the most of his youth and early adult years in Miami, Florida, before relocating to Palm Beach, Florida, with his family.
Steven David Rosov, as a child growing up in such a little village, had a great desire to embark on adventures. He begged his parents for audio-visual equipment and props for his birthdays and holidays so he could create home videos for his friends and family. A steady stream of friends and family members were recruited to work with him on multi-part videos, which he subsequently edited with astonishing dexterity and precision on his computer.
Steven was resolved to enroll in any video production programs or courses that were offered during his senior and sophomore years of high school and college. He got accepted to Florida International University in 2011 to pursue studies in cinema and video production. After finishing his studies, he got a Bachelor of Fine Arts degree with a specialty in video production.
Steven David has since worked for a variety of firms, primarily in production and post-production workflows. He worked as a junior cinematographer/editor, a video producer, and a production lead. Then, having accumulated the necessary experience, David Steven Rosov decided to strike out on his own and found Vosor.
Vosor recently completed a television pilot that he plans to pitch to network television. According to the show’s synopsis, a new reality television show called “Lucky” will chronicle one man’s journey through the $60 billion-a-year personal luxury car sector, where life can be both bizarre and gratifying.
Steven David Rosov is also active in humanitarian initiatives in Palm Beach County. Every year, he takes part in the ALS Ice Bucket Challenge, which raises money for research into Amyotrophic Lateral Sclerosis (ALS) (ALS). Steven David Rosov’s company, Vosor, is an outspoken supporter of issues such as cancer research and children’s organizations.
How did you get started in your industry?
Since I was a young child, my family has known that I enjoy filming films. There were no video production programs or classes accessible to me when I was growing up in England. However, as soon as I moved to the United States and started high school, doors began to open up all over the place for me to pursue my passions. I’ve been studying film and video production since high school, and never looked back.
How do you make money in your field?
I generate revenue in the form of consulting services for companies that want to get into video production or post-production. I also earn commissions on work that my team and I do for these companies if their projects exceed a certain value. The benefit of this business model is it allows me to be selective about the clients I take on, while still generating a steady stream of revenue.
How long did it take for you to become profitable?
My company became profitable within the first 12 months. The great thing about consulting services is that I can charge a retainer fee or simply bill for each hour of work that my team and I do every month.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I’ve been overwhelmed by clients in the past who have reached out to me saying they wanted me to work for them, but of course, didn’t want to pay my asking price. I had more than one of these interactions early on in my career; however, I never doubted that if I was patient and persistent enough, I would be able to find clients who valued my services.
Do you remember how you got your first client?
My first client was my dad. He helped me get started by providing mentorship and guidance as I began to build out my business. He also introduced me to friends and colleagues who ultimately became clients of mine.
What is one marketing strategy that you’re using that works really well to generate new business?
I recommend that all of my clients make use of Google search by optimizing their website for relevant keywords. This is a proven strategy and one I’ve used to generate a surge in traffic to my site and help build a solid foundation of new business opportunities.
What is the toughest decision you’ve had to make in your professional life?
I’ve made a lot of tough decisions in my professional life—decisions like taking on difficult clients and saying “no” to lucrative opportunities. However, the toughest decision I’ve had to make was when I decided to expand my company internationally. This was a difficult decision because I knew that it would take time and resources away from my business in the U.S. As such, it took some careful consideration to make this happen.
What do you think it is that makes you successful?
One of the things that makes me successful is that I am not afraid to take action. When I decide on a course of action, I pull out all the stops and work to achieve my goal without hesitation.
What has been your most satisfying moment in business?
One of my most satisfying moments in business was when I took on a client that needed help producing video content for their recently launched website. In the end, the client’s project received over half a million views on YouTube.
What does the future hold for your business? What are you most excited about?
The future for my business looks bright because I am constantly evolving. I’m excited to continue learning and expanding my skills, as well as sharing that knowledge with others who are looking to learn the ropes of video production.
What business books have inspired you?
The Artist’s Way by Julia Cameron and The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play by Neil Fiore have inspired me as an entrepreneur.
What advice would you give to your younger self?
I would tell my younger self to be patient. As I look back on the early days of my business, I remember how difficult it was to find clients who were willing to pay for services that they didn’t fully understand. However, I also remember all the hard work and determination it took to get through this period in time—and ultimately, this was what has made me successful.