The CEO of I Sell Palm Coast, Robert Flores has been a well-respected businessman in the Flagler County area for a long time. There is no doubt that his new business will be a welcome addition to the community and will bring needed help to those looking to finance their dreams of owning a home. From his start as a salesman at a national cellular company, Robert had a gift for sales. He jumped into the mortgage industry as a loan officer and quickly realized that he could be very successful in the field. With quick wits and knack for negotiating, Robert decides to open his own mortgage brokerage which takes off until the housing market crashed in 2007. While many businesses are crumbling around him, Robert’s quick thinking saves him when he decides to pivot and open a property management business. During one of his real estate transactions, he is noticed by the owner of Approved Mortgage Solutions who decides to recruit Robert to be part of his team. It turned out to be a very wise decision as Robert works to expand the sales force by bringing on many new, much needed, loan officers and also expands the company with new branch openings throughout Florida and Georgia.

With such a history of success and wise business choices, it is no surprise that Robert would be ready for a new challenge. Robert has been a leading Palm Coast Real Estate Agent. With hundreds of past transactions, he is a well-regarded Realtor and an industry innovator. In addition to his deep connections throughout the Palm Coast real estate community, he is the founder of, with I Sell Palm Coast, he will be utilizing all of his expertise for his clients. The world of real estate can be hard to navigate but Robert has a superior ability to know exactly what a client needs. He recognizes and values the trust his clients place in him and strives every day to exceed their expectations. Robert emphasis excellent customer service and a commitment to work hard, listening and follow through. He provides quality service to build relationships with clients and more importantly, maintain those relationships by communicating effectively. The top priority at I Sell Palm Coast is to make the clients happy. He listens to his clients’ wants and needs to achieve the best outcome in every transaction and strives to ensure that the buying or selling process is fun, easy, and stress-free. I Sell Palm Coast is sure to be another one of Roberts successful businesses and will no doubt benefit the community of Palm Coast as well.

How did you get started in your industry?

I was working in sales when I made the shift to the real estate world where I discovered that I have a natural ability to excel at it. So, I decided to stick with it and grow it over the years. That has produced many successful business ventures as well as growth at any business I worked for. I was ready for a new challenge and I have been successful with running my own businesses in the past, so I decided to start I Sell Palm Coast.

How do you make money in your field?

Fees are typically a percentage of the home sale price. Usually around an average of 6%. Fees are always discussed upfront with my clients and I like to work with each of them on a case-by-case basis. Every client gets a VIP treatment because every client is very important to me. I want the whole process to be enjoyable for my clients as well so I am sure to set the fees where it works for them so that they can focus on enjoying the process.

How long did it take for you to become profitable?

I am just starting out with I Sell Palm Coast but with past businesses that I have run, I was typically able to bring them into a profitable state by the beginning of the second year which is much earlier than most startups.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

I don’t make time for doubt. I keep myself busy and focused so that it is easy to stay on target. I have had much success with businesses and being an entrepreneur so if I were to start doubting myself now, I think I would be in trouble.

Do you remember how you got your first client?

A Referral from another satisfied client, I believe. Happy clients are very good for business. People love to share good experiences so naturally they are going to generate referrals for you when they are taking pictures of their new home and tagging your business on social media or just by telling their friends about the great, stress-free experience they had when finding their dream home. It is just one more reason to treat every customer like a VIP.

What is one marketing strategy that you’re using that works really well to generate new business?

Knowing your market is a very smart strategy. Then you can target your advertising to what is best for them be it emailing, social media, or a mix of things. Down here in Palm Coast at the moment, there has been a rise in homeownership and those homes are typically 3 bedrooms. That tells me it is probably families that are looking for homes or couples that want extra space for an office or home gym. So I will use those targets to narrow my advertising.

What is the toughest decision you’ve had to make in your professional life?

Working in the real estate industry around the time of the market crash was a tough time but thankfully I was able to adapt and stay afloat while many had an even tougher time. I am very grateful that I made it out of that time and learned some lessons that made me a stronger person.

What do you think it is that makes you successful?

I think it is definitely my drive but also my unique problem solving. I have overcome a lot of challenges and been able to stay afloat which I think speaks volumes to that.

What has been your most satisfying moment in business?

My most satisfying, I think, honestly was a personal moment when I looked back at my accomplishments and realized I have done a lot for a man my age but at the same time it made me realize that I am still capable of so much more.

What does the future hold for your business? What are you most excited about?

I am certain that there will be an enormous amount of growth and I am very excited for all of it.

What business books have inspired you?

Zero to One by Peter Thiel, and Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg.

What advice would you give to your younger self?

I would tell my younger self: broaden your outlook, try to see things through the eyes of other people and it will help you get a better grasp on the world as a whole. Empathy is a great quality and can be incredibly helpful in setting you apart as a better businessman.


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