Ramanjeet Singh is the chief executive officer of Woosper. He has a remarkable track record of implementing out-of-the-box marketing practices that helped deliver business-centric and user-centric outputs in real-time. As the CEO of Woosper, he manages every aspect by sharing expertise.
Your readers could learn a lot from Ramanjeet as he holds countless out-of-the-box ideas that many entrepreneurs would love to know in today’s digital and modern landscape. Rather than preferring one-fits-all products, he believes in customized and tailor-made solutions.
How did you get started in this business?
As an individual I have been inclined toward marketing and advertising since the beginning of my career. The journey began long ago, and ever since we’ve been determined to do better for all the brands that have the potential of becoming market leaders. And then, when Woosper got introduced in the market, my team and I devoted our efforts in strengthening our desire to execute innovative strategies for growth and development of new businesses.
How do you make money?
Woosper is one of the leading digital marketing advocacy agencies of the industry. We assist clients in achieving their business’s short and long-term goals. Our vision is supported by experienced professionals who are determined to support brands achieve their goals and establish a stellar market presence.
How long did it take for you to become profitable?
Profit-making is a very subjective term; we at Woosper determine our success every time our client gives positive feedback and wants to collaborate on more significant projects. Woosper has been fortunate enough to get global recognition and support from the marketing industry as one of the leading digital consultants.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Woosper started with a vision, where we aimed towards helping brands achieve success and solve the challenges their users face. Since we all know the marketing industry is at its peak and flourishing more than ever, which is a significant achievement in itself, one has to be prepared to face healthy competition; therefore, we push the idea of being unique and authentic in every way to sustain for longer.
How did you get your first customer?
It is always a delight to collaborate and interact with clients; one gets to learn so much, and getting to know about their innovation and vision boosts up the motivation to support them with nothing but the best. Our first client experience was also the same, a fantastic exchange of valuable insights and successful project delivery helped us maintain long-term professional relations with our initial clients.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
It is crucial to stay ahead of your core competition. We at Woosper believe in the power of social media and content marketing and adhere to the same. Especially in this day and age, investing in marketing and advertising has become more than necessary.
What is the toughest decision you’ve had to make in the last few months?
When it comes to decision-making and solving complex challenges, it always takes a team effort to come out of it gloriously. Problems or roadblocks vary from project to project, however, the essential factor taken out from it is to learn from them and implement innovative thinking whenever required.
What do you think it is that makes you successful?
As an individual, curiosity and inquisitiveness have always kept me motivated to do better each day, and when my team and I get together during brainstorming sessions, the two factors mentioned above are always present, making all our discussions exciting and fruitful. And if as a group you can generate good ideas and structured approaches, that can be called a “successful day”.
What has been your most satisfying moment in business?
To be able to step outside my house every morning with a sense of excitement, positivity, and motivation, even after so many years of working with my team at Woosper, that indeed itself is an amazing experience.
What does the future hold for your business? What are you most excited about?
When we talk about the future, looking at and understanding things from a broader perspective is recommended. Now, when we speak about the future, we should look at the possibilities the digital marketing industry as a whole can achieve, and no doubt there’s a lot new to be discovered; with emerging new technologies and trends changing every day, we as an industry have limitless opportunities to explore and excel at and this is what excites all of us the most.
What business books have inspired you?
See, Solve, Scale: How Anyone Can Turn an Unsolved Problem Into a Breakthrough Success
Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Frank Slootman, 2022.
Are the two books I personally recommend people to read, not just the team leaders, but each and every individual irrespective of their field, should give these books a go.
What advice would you give to your younger self?
If I could travel back in time and advice some insights to my younger self, it would be never to stop asking questions and trying to learn something new each day. It has helped my team and me adapt to the latest changes and learn new technologies properly.
Are you willing to be a mentor? If so, how should someone contact you?
A strong community is one where each individual is willing to share and learn, and that is what we at Woosper are aiming toward; our experienced professionals believe in sharing as many insights as possible, and in order to keep sharing more, team Woosper is always looking forward to connecting via LinkedIn, our website and email.