Rachel Kramer is a business development representative with QASymphony, the creator of a comprehensive software testing platform designed to aid companies in the development of high-quality software. Through the use of Agile testing tools capable of performing at an enterprise level, QASymphony provides businesses with a rare degree of visibility and control over the software testing process. Kramer’s role with QASymphony has enabled her to apply her unique professional skillset in advancing the company’s continued growth while also ensuring its products are easily accessible to companies all over the world.
Kramer, a graduate of Emory University in Atlanta, Georgia, is a computer software expert who has long studied the efficacy of various software testing tools and test management methodologies, with a specific focus on JIRA test case management and JIRA testing. Kramer’s expertise in these specific areas has proved exceptionally valuable to QASymphony, as the company’s QA testing tools are widely recognized as best-in-class in terms of its integration capabilities not just with JIRA, but also Rally, VersionOne and a number of others.
Computer software development has long held a great deal of appeal for Kramer, who has immediately thrived ever since accepting her professional role with QASymphony. With her level of expertise in business development as well as software development, Kramer is uniquely suited for her position with the company and sees tremendous potential for the company’s future growth. Given the tech sector’s recent dominance, Kramer expects QASymphony to play a critical role in assisting tech startups scale while continuing to provide established corporations with highly effective testing tools.
How did you get started in this business? What inspired you to start this business?
I’ve always found anything even remotely related to software and software development to be fascinating.
How do you make money?
We help businesses streamline the software testing process.
How long did it take for you to become profitable?
As best as I can recall, the business was profitable inside of a year, which was actually ahead of our initial goal for profitability.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I didn’t have any doubts. I trust in my skills and in the skills of my colleagues.
How did you get your first customer?
We offered to demo our software testing platform for a number of companies, and that was all that was really necessary to secure their business.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
We feel that providing a demonstration of what our testing platform is capable of is the most effective approach to marketing.
What is the toughest decision you’ve had to make in the last few months?
I always see multiple solutions to a single problem, so determining which is the best method to approach a specific issue can be somewhat confounding.
What do you think it is that makes you successful?
I worked very hard to find a position in a company that allowed me to do what I enjoy doing most.
What has been your most satisfying moment in business?
I enjoy demonstrating the new capabilities of our testing tools to clients and seeing their reactions when they realize how these tools will have an impact on their business.
What does the future hold for your business? What are you most excited about?
I expect that we will continue to develop new tools for software testing and will continue to expand in a manner that allows us to help more companies engaged in software development.
What business books have inspired you?
“Dreaming in Code,” by Scott Rosenberg.
What is a recent purchase you have made that’s helped with your business?
We recently reinvested in our test case management tools, which is always helpful.
What advice can you provide for the benefit of other businesses?
It’s absolutely imperative to always have the right tools at your disposal. Without the right tools, no business is able to reach its potential.