Padma Aon Prakasha is an author of six books that share wisdom from many of the world’s sacred traditions in a contemporary way for today. These include the award-winning Womb Wisdom and The Christ Blueprint as well as a fascinating exploration of ancient Egyptian spirituality in The Nine Eyes of Light. As a music producer and singer, Padma creates vibrational medicine music, soundtracks for the soul that merge cutting edge science and timeless harmonies. Music is medicine for change and beauty, quieting the mind and bringing one into higher states of consciousness beyond our everyday cares.
Padma Aon Prakasha is an inspiring and insightful speaker, one of a new wave of evolutionary guides merging self-development techniques from around the world with new science for today. He has taught in over 20 countries worldwide over the last 20 years and has led groups to sacred sites in 5 different continents on carefully curated transformational holidays. The power of the world’s sacred sites and music was made into two animated soundscapes for the Moscow Youth Olympics and The One Project, a touring show that combined five different sacred languages as a show of inter faith unity. Padma Aon Prakasha is the narrator of the acclaimed documentary Sounds of the Soul by Peabody Award winner Stephen Ollson, shown at Sundance and Cannes, as well as being the co-founder of the world’s first found Tibetan mummy for Discovery Channel. Padma combines his talents as an author, musician, evolutionary guide and speaker with science and digital technologies to bring people into expanded states of consciousness rapidly and effectively.
How did you get started in this business? What inspired you to start this business?
I started reading voraciously at age 4 and started writing seriously at age 7, winning prizes and being part of inter school teams in competitions. This led into making music, as I saw, at age 14, that music is a language that communicates better than words to people across the world. What inspired me was seeing how my writing and music helped others into becoming happier, more fulfilled and more heartful. Seeing so many positive changes in others was truly motivating for me to continue and expand my work. I am also inspired by how much I enjoy doing this, and how effortless it is for me. It is natural for me to do this work. Simply harnessing my natural talents and sharing it with others is the most enjoyable and easiest way to create an authentic and abundant business.
How do you make money?
Through my book publishers and book royalty sales, through performing and making music, teaching retreats and taking groups to sacred sites around the world on custom made transformational holidays.
How long did it take for you to become profitable?
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I did go through two periods of doubt: right at the beginning, and after several years of working when I felt stuck in my creative expression and locale. I kept working diligently, went travelling, and on my travels new opportunities and offers came in. Even when I was stuck, I trusted that because I was doing what I knew I was meant to be doing, things would work out eventually.
How did you get your first customer?
I was invited to DJ at a club night through a synchronous meeting with a record company executive who had the same name as me! We hit it off, and I became a regular at the club night. This led onto other offers from other clubs and eventually an album deal was offered to me, which I had not even thought about. This all happened within 2 years.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Authenticity and expressing who I am clearly and what it is I do.
What is the toughest decision you’ve had to make in the last few months?
Spending 3 months totally alone and away from family to complete an album, a new book and a new website. I need time and space alone to complete BIG creative projects, to focus on it day in and day out, almost obsessively, so it can be completed in the best possible way to the highest standards. In some ways, doing what you love also means making some sacrifices, especially if you are a perfectionist like me! However, I do feel that if you want to become really good at anything in life, you need to practice and hone your talent almost obsessively to master it.
What do you think it is that makes you successful?
My dedication, hard work, my insights and unique wisdom combined with my wide range of skills and talents. The ability to express clearly and incisively makes life more efficient, helping me stay on track with my purpose. To be successful, one has to work with genuine people who are inspired by the work I do and can contribute. Success is also relative to what you value in life: for me success is also about my relationships and how I feel within myself. Success for me cannot be compromised with my values – they both go together. Doing what I love is a success already from the get go, and abundance financially and personally comes naturally from doing what you love. Then it is not ‘work’ you are doing: it is you being your authentic self. This is fun! From this, the best things happen!
What has been your most satisfying moment in business?
Having a three book deal signed, and my first album published.
What does the future hold for your business? What are you most excited about?
I Am excited about new technologies that have huge potential, but are as yet untapped. There is so much scope for creativity that is still not being used in the wellbeing, self development, art and music industries. As these technologies like VR and AR become more widespread, there will be an ever burgeoning need for better content. This content has never been created before in this way and for this medium, so a whole new perspective on creativity and content creation is shortly to be unleashed into the world. This is exciting!
What is a recent purchase you have made that’s helped with your business?
Registering with an online media company to manage my web presence as I don’t have the time or skills to do that myself.