Michael Vereen, a dedicated attorney with over 35 years of experience, is a Georgia native who has spent his entire life in the state. Born in Moultrie, Georgia, he has deep roots in the community. He is a proud graduate of the Emory University School of Law, having earned both a Juris Doctorate and a Master of Laws in 1989.

In 1988, Michael Vereen opened his own practice in Kennesaw, Georgia. His areas of specialization include Bankruptcy Law, DUI laws, and various aspects of Criminal law, focusing on cases involving automobile accidents and personal injury. Michael’s philosophy centers on providing personal service, leveraging his extensive experience to offer clients the attention and dedication they may not receive elsewhere.
Michael Vereen has built a reputation for his commitment to helping clients clear their names and navigate through challenging legal situations. He understands the stress and implications that criminal charges, DUI cases, and bankruptcy matters can have on individuals’ lives.

Throughout his career, Michael Vereen has handled a diverse range of cases, including speeding tickets, car accidents, personal injury, and more. He goes the extra mile to investigate each case thoroughly, ensuring his clients have a fair chance at trial.
Michael is aware of the challenges clients face, especially when going up against the resources of the prosecuting attorney’s office. He strives to provide equal aid to his clients, thoroughly reviewing reports and witnesses to identify potential issues and prevent unfavorable outcomes.

In addition to his legal practice, Michael Vereen is actively involved in his community. He is a family man, married with three children. Outside of his legal work, he enjoys spending quality time with his family and contributes to the community by coaching youth sports, including basketball and baseball. Michael also takes time to relax in his backyard, honing his horticulture skills.

As a solo practitioner, Michael Vereen and his staff prioritize understanding each client’s unique needs and tailor their legal strategies accordingly. He is a member of the State Bar of Georgia and regularly practices in Georgia, Cherokee, Cobb, and Forsyth Counties.
His Vereen Law Firm, with offices in Cumming and Canton, Georgia, continues to provide personalized attention and guidance to clients facing legal challenges, upholding its commitment to offering effective and compassionate legal representation.

How did you get started in this business?

I entered the legal profession driven by a desire to help individuals facing legal challenges. My journey began after graduating from the Emory University School of Law in 1989, where I earned both a Juris Doctorate and a Master of Laws.

Following my education, I opened my practice in 1988 in Kennesaw, Georgia, focusing on areas such as Bankruptcy Law, DUI laws, and various aspects of Criminal law, particularly cases involving automobile accidents and personal injury.

How do you make money?

I primarily generate income through legal services, representing clients in a variety of cases, including bankruptcy, DUI defense, criminal law matters, and personal injury cases. My practice, Vereen Law Firm, is dedicated to providing personalized attention and guidance to clients facing legal challenges.

How long did it take for you to become profitable?

Establishing profitability in a legal practice takes time and dedication. It was a gradual process, and within a few years of opening my practice, I began to see positive financial outcomes. Building a reputable practice is an ongoing effort, and I attribute my success to a commitment to personalized service and effective legal representation.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

Starting a legal practice comes with its challenges, and there were moments of uncertainty. However, my commitment to helping clients and providing excellent legal representation kept me focused. I handled doubts by staying resilient, continuously educating myself, and adapting to the evolving legal landscape.

How did you get your first customer?

My first clients came through a combination of word-of-mouth and local referrals. Establishing a presence in the community and delivering quality legal services helped build trust, leading to referrals and repeat business. Over the years, the firm’s reputation for personalized attention and effective representation has been a driving force in attracting clients.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

One effective marketing strategy is engaging in a Mastermind Collaboration with other bankruptcy professionals quarterly. This not only expands my network but also allows me to stay updated on industry trends and share insights. Additionally, maintaining a strong online presence through the firm’s website and social media contributes to reaching a broader audience.

What is the toughest decision you’ve had to make in the last few months?

One of the toughest decisions recently was adapting to the changing legal landscape due to external factors. Making decisions that ensure the safety and well-being of my clients and staff while maintaining the quality of legal services requires thoughtful consideration and strategic planning.

What do you think it is that makes you successful?

I believe my success stems from a combination of legal knowledge, dedication to clients, and a commitment to providing personalized service. Understanding the unique needs of each client, coupled with effective representation, has been crucial. Additionally, staying engaged in the legal community, ongoing education, and adapting to industry changes contribute to ongoing success.

What has been your most satisfying moment in business?

The most satisfying moments in my business come when I see the positive impact on clients’ lives. Successfully helping individuals navigate challenging legal situations, whether in bankruptcy, DUI defense, or personal injury cases, brings a deep sense of satisfaction. Knowing that I’ve made a difference is the ultimate reward.

What does the future hold for your business? What are you most excited about?

I envision continued growth and expansion of Vereen Law Firm’s reach. I am excited about leveraging technology to enhance legal services, reach more clients, and stay at the forefront of legal innovation. The prospect of helping more individuals and making a positive impact on their lives is a driving force.

What business books have inspired you?

One book that has inspired me is “The Lean Startup” by Eric Ries. It offers valuable insights into building a business with a focus on efficiency, adaptability, and continuous improvement. These principles align with my approach to managing the Vereen Law Firm.

What advice would you give to your younger self?

I would advise my younger self to embrace change and be adaptable. The legal landscape evolves, and being open to new approaches and technologies is crucial. Additionally, I would emphasize the importance of building a strong network and staying engaged with the legal community.

Are you willing to be a mentor? If so, how should someone contact you?

Absolutely, I am open to mentoring aspiring legal professionals. Those interested in reaching out for mentorship can contact me through the Vereen Law Firm’s website.

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