Marcy Resnik is a lawyer from Kahn & Resnik in Broward County, Florida. She graduated from Nova Southeastern’s Law School in 1988. She was sworn into the bar in 34 years ago in Florida. When Marcy was studying at NSU she accelerated in Moot Court and Trial Advocacy courses. After graduating she worked at Fine Jacobson Schwartz Nash Block and England. At the time it was a premier law firm in South Florida and had Marcy working between Fort Lauderdale & Miami working in both State & Federal courts. Today Marcy is a big advocate for young female attorneys and helps to mentor and advise them on a future in the legal.
How did you get started in this business? What inspired you to start this business?
Started off by going to law school in 1988 and while refining my skillset in the legal world I eventually went on to open a firm in the Fort Lauderdale area.
How do you make money?
The law firm has a few specialties such as family law and foreclosure work but my real passion is in mentoring and helping future female lawyers who are ready to lean in.
How long did it take for you to become profitable?
Lawyers bill for their time but being profitable isn’t the passion and pursuit today. It’s helping female entrepreneurs, lawyers, and founders who I can mentor and give advice on my journey from law school and working as a lawyer to the knowledge and experience I’ve gained through the years and how that can help young ladies on their journey in a field that was once dominated by men.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Of course in fact 28 years ago I decided to actually take a break from practicing law full time and focused on family. In the semi-retirement time period, it was nice to have an opportunity to serve as president of the Mother’s Club and the Board of Trustees at The Pine Crest School.
How did you get your first customer?
When KR Law was opened in 2006 clients decided to follow along. When you do right by your clients and work hard for them they want to stick with you no matter what law firm you are with. Establishing a great relationship and providing personal attention really helps with each case and client.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
The mentorship for young females in the legal world is something that grows organically. As you help people and want no incentives for doing so is the right attitude for business and life.
What do you think it is that makes you successful?
My work in mentorship and helping female lawyers navigate a tough career and one that can be very challenging in balancing a family life and work. Knowing from experience and being able to share my wisdom and helping others who have that road in front of them is one of the keys to my success.
What business books have inspired you?
As a young lawyer, the partner I worked for encouraged me to read the Art of War by Sun Tzu. The main point of the book is that to succeed in battle, you need to know your opponent’s position as well as your own. My understanding what motivates your opponent, you can better determine how to get to a resolution.
What is a recent purchase you have made that’s helped with your business?
Books and podcasts are some of the best investments you can make today. Listening, reading, and learning are cheap escapes that have some of the highest payouts. Put education first.