Laurynn Evans is an accomplished educational leader with over twenty years of diverse experience in public, private, and international schools. Laurynn is known for her strategic and empathetic leadership style, which has significantly enhanced educational outcomes and fostered innovative academic programs. Her career spans significant roles, including Superintendent of the North Kitsap School District, Assistant Head of School at a pre-eminent independent school, and Executive Director of Talent Development at an international school, contributing to her deep understanding of educational dynamics. Beyond her professional life, Laurynn is passionate about environmental conservation, which she pursues through her underwater videography company, Seainggreen Productions. Her commitment to education and the environment demonstrates her belief in the power of integrated learning experiences that extend beyond traditional classroom settings.

How did you get started in this business?

My entry into the realm of education was fueled by a deep-seated passion for teaching and leadership. I began my career as a classroom teacher, which laid the foundation for understanding the intricacies of educational environments. Over time, I transitioned into various leadership roles, each of which built on my experience and knowledge, driving me towards the superintendent role I most recently held.

How do you make money?

As a school employee, my income is primarily the salary provided by the school district. This is standard for most educational leadership positions within public and private school systems. Additionally, my consulting work with Marigold Makers and my underwater video production company, Seainggreen Productions, also contribute to my earnings.

How long did it take for you to become profitable?

In the context of my consulting business and Seainggreen Productions, reaching profitability took a few years. It required not only establishing a solid reputation but also continuously adapting to market needs and leveraging my unique skills and experiences in both education and underwater videography.

When you were starting out, was there ever a time you doubted it would work?

Certainly, there were moments of doubt, especially when facing the typical challenges of balancing multiple roles and adapting to the dynamic fields of education and entrepreneurship. However, my commitment to my goals and my belief in the impact of my work kept me focused and motivated.

How did you get your first customer?

My first consulting client came through a professional connection who was familiar with my work in educational leadership. They recommended me to a school district needing guidance on curriculum development, which kicked off my consulting career. For underwater videography, a local news crew contacted me after seeing some of my footage on YouTube. That exposure led me on a path of additional gigs to both acquire and produce underwater video. 

What is one marketing strategy that works well to generate new business?

Networking has been invaluable. Attending conferences, participating in workshops, and staying active in educational and diving photography circles have helped me connect with potential clients and collaborators who are interested in my dual expertise in education and underwater environmental advocacy.

What is the toughest decision you’ve had to make in the last few months?

One of the toughest decisions involved choosing to step down from my role as superintendent by June 2024 to focus more on my personal projects and consulting work. It was a difficult choice, given my dedication to the school district, but necessary for my professional growth and personal well-being. While it is a bit bittersweet, I am excited for the future and what it will bring.

What do you think makes you successful?

My success stems from a combination of relentless dedication, a willingness to continuously learn and adapt, and a deep passion for both education and environmental conservation. My ability to integrate these interests into my professional life has also allowed me to stand out and make meaningful impacts in both areas.

What has been your most satisfying moment in business?

Launching Seainggreen Productions and seeing it grow from a passionate hobby into a business that not only generates income but also educates and inspires others about marine conservation has been incredibly satisfying. 

What does the future hold for your business?

The future is about expansion and deeper integration of my passions with my professional endeavors. I plan to expand my consulting services with the addition of Marigold Makers consulting, to include more international educational systems. I also am working to grow Seainggreen Productions to increase awareness about the importance of ocean conservation.

What business books have inspired you?

Throughout my career, several books have been particularly influential. “Drive” by Daniel H. Pink deeply resonated with me; it explores the importance of motivation and how autonomy, mastery, and purpose propel individuals toward higher performance and satisfaction. This aligns closely with my perspective and philosophy. 

What advice would you give to your younger self?

I would advise my younger self to embrace every challenge as an opportunity to learn and grow. I would stress the importance of patience and the value of building lasting relationships within every community you become a part of.

Are you willing to be a mentor?

Absolutely, I am always eager to mentor aspiring educators and leaders. Sharing my experiences and helping others navigate their professional journeys is not just a way to give back but also a deeply rewarding aspect of my career.

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