Kyle Kerr is a Victoria, British Columbia, real estate agent. He serves the Greater Victoria and Southern Vancouver Island areas as a Realtor. Since 2010, he has been a certified real estate agent and has served as the Director of the Victoria Real Estate Board for the past seven years. In 2018, he was chosen as President of the Board.
Mr. Kerr is frequently found discussing the newest real estate market trends in the area. This is accomplished through various organizations’ podcasts, interviews, and articles. In addition, he enjoys sharing his industry knowledge and experiences. His stint as President of the Victoria Real Estate Board allowed him to provide market insights at one of its most challenging periods, allowing him to provide information and data to other agents, investors, and stakeholders on how to navigate the turbulent waters.
Kerr spends a lot of his time marketing his clients’ properties, both residential and new construction sites.
Kyle has experience with clients in a variety of real estate situations. Residential counseling, development land, investment properties, residential development and value, multi-family properties, and recreational properties are all included in this category. Throughout his work, he has also assisted others with relocation. He also takes satisfaction in staying current with the building sector in the area and offering advice to those who work in it.
Kyle Kerr also has a strong economic focus, assisting his clients in making informed decisions throughout time depending on economic situations and development requirements. In addition, with his knowledge and insights into the real estate industry, he hopes to play a significant role in the local community. He is also dedicated to giving back to the community.
Kyle Kerr is well-known for his ability to assist consumers and investors in purchasing and selling real estate in the Victoria area. His professionalism and commitment to assisting others are other key qualities evident in his achievements.
Personal Life ~
Kyle Kerr is a Nanaimo native who grew up in the Okanagan. He has spent the last 16 years in Victoria. He completed all of the required academic and marketing classes at Camosun College in order to acquire his Realtor license. Since then, he has worked hard to meet all of his educational requirements as a real estate agent, as well as taking additional education classes to broaden his real estate knowledge.
He has also worked in the construction and industrial supply industries in sales and marketing. During his early career, he worked in these industries in a variety of capacities.
Accomplishments and Awards
Kyle Kerr has a lot of work that he is proud of over the years. There’s a distinct sense of pleasure and satisfaction when he helps a client buy or sell a home. He has also assisted many investors in completing transactions, aided community members in real estate concerns, and supplied economic insights to benefit others.
The fact that he has won multiple MLS awards is something he is most proud of. In 2018, he was also honored to serve as President of the Victoria Real Estate Board. Kyle Kerr is also the recipient of the REMAX Spirit of the West Award for Community Involvement, an accomplishment he is very proud of.
He’s also the co-founder of Good Game Charity Society, a non-profit that helps people in need. He continues to support and expand the reach of this organization, which allows him to combine his desire to help others with his passion for sports.
Hobbies and Interests ~
Kyle Kerr is a huge sports lover in addition to always working for his clients. Football and basketball are his favorite sports, but he also enjoys softball, volleyball, lawn bowling, and other pastimes. He is frequently seen participating in or watching sports of various kinds.
He also likes to spend his free time hiking and being outside. To stay healthy, he attends fitness boot camps on a regular basis. He also enjoys spending time with his friends in the gym.
Kerr enjoys nice meals as well as a freshly brewed cup of coffee. With a cup of coffee in hand, it’s easy to find him.
He also enjoys traveling; among his favorite places to visit so far are Portugal, Ecuador, and the Galapagos Islands, as well as Germany. He also intends to perform more time travel in the future. Kyle Kerr has always been fascinated by space and everything it encompasses.
Philanthropy and Volunteering ~
Kyle Kerr has devoted a significant portion of his time to assisting those in need through a variety of organizations and initiatives. He has given his time and money to a number of causes. HeroWork, Rainbow Kitchen, Kool-Aid Society, KidsSport Victoria, CFAX Santa’s Anonymous, Cystic Fibrosis Society of Canada, ALS Society, and Fernwood Community Association are among the organizations involved. He continues to seek new methods to assist individuals in need, and he is frequently willing to sponsor organizations that approach him.
He also gives his time as a volunteer coach for kids’ sports. As a result, he may use his passion for sports to assist others who may lack a strong, supportive environment. This is in addition to the time he devotes to the Good Game Charity Society, a non-profit he co-founded.
How did you get started in this business?
Once I obtained my real estate license, my career began to flourish. I always had an interest in the business, so once I got my license it was smooth sailing from there.
How do you make money?
I bring ideas to life by brainstorming with trusted colleagues and clients about the idea and use them as a sounding board to see if the idea is viable and would add value to what I already provide. The nice thing about social media marketing is that you can test out different marketing strategies pretty easily at a low cost for advertising, so if it doesn’t work, you can just move on to the next idea!
Some ideas have come to me when I’m not actually working within my business, many of my best ideas have come up when I’m traveling or out for a hike in nature. I got this advice from a mentor early on in my career, “ you need to schedule time to work ON your business instead of always being stuck working IN your business.” It’s important to get out of the daily work tasks we take on to look at your business from “30,000 feet”.
How long did it take for you to become profitable?
With hard work and perseverance, I became profitable fairly quickly. After just five short years of being a realtor, I was promoted to Director of the Victoria Real Estate Board.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
The reason why I have created a budget for different categories is that I got myself into a situation where I was trying to market myself to new potential clients more and I didn’t have enough to spend on my current and past clients. This made me become less profitable for some time. So, I came up with a budgeting system that allows me to know what I have to spend on each category of client.
How did you get your first customer?
I was working with a company, and they gave me the resources and ability to find my first client.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Spending more money on past and existing clients than on marketing to find new ones. I do this by splitting my marketing/promotion budget into different categories. I see a lot of real estate agents spending money on advertising that goes out to the general public, who have no history or experience with that agent already and that ad will get mixed in with all the other agents promoting and marketing themselves to the same potential customer base.
The best type of new client to meet is one that comes from a referral because there is already an inherent level of trust built into the connection because you have been referred to them by someone they know and trust already. This means it takes less time in trying to “win” the client over and have them choose you as their advisor.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I have had to make in the last few months was kickstarting my own business. I am glad I went through with it. I am very excited about what the future holds.
What do you think it is that makes you successful?
Having an organized and thorough client relationship management and client retention program has helped me continue to stay at the top of my industry by keeping all my client and business information in one source and the programs sending me daily reminders of tasks I need to complete and clients I need to make contact with. My business is 80% + sourced from referrals so taking care of my existing and past clients is paramount to continued success.
What has been your most satisfying moment in business?
My new company name is Arete Properties and the word Arete has an ancient Greek meaning for excellence and virtue. “We are what we repeatedly do,” Aristotle said, “therefore excellence is not an act, but a habit.” In other words: Excellence isn’t this thing you do one time. It’s a way of living. It’s foundational. It’s like an operating system and the code this system operates on is habit.
This is the way I approach my business and the guidance I provide to my clients about their real estate goals. It’s about creating the appropriate habits and taking small steps every day towards achieving their goals.
After being in residential real estate for over 12 years I’m excited to launch my own company and explore new ways of providing trusted real estate services and expertise.
What does the future hold for your business? What are you most excited about?
Success. I have such a vast knowledge of real estate and I am using my knowledge and experience to my advantage. I have been very successful thus far, why not expand my horizons?
What business books have inspired you?
I recommend reading “The Art of Thinking Clearly” by Rolf Dobelli. This book helps us understand why we make cognitive errors and create barriers to logic with important decision-making from such challenges as biases, social constructs, and past experiences.
What advice would you give to your younger self?
Ask questions! When you’re starting out in any business it’s important to find mentors and others that have had success in the same industry and build a relationship with them and create an environment where you can contact them anytime with important questions.
Are you willing to be a mentor? If so, how should someone contact you?
No, not at the moment.