The founder of RETIRE LOGIC & 401K Legit, Kimra Bettasso has created a company that draws on her wealth of experience in the financial industry to help clients understand the many paths to financial security in retirement. Since founding the company, Kim Bettasso has disseminated a great deal of information through a number of multimedia platforms, as the company has posted a variety of investment-focused modules on the 401K Legit YouTube channel. Through her work with RETIRE LOGIC & 401K Legit, Ms. Bettasso has covered a variety of topics for clients that include pre-tax and post-tax contributions, diversification and asset allocation, vesting, company matching contributions and investing in the 401K.
While many businesses offer employees access to a 401K, the overwhelming majority of investors do not possess the type of knowledge they should when it comes to their investment strategy in preparing for retirement. It is because of the dearth of simplified information on topics such as these that Ms. Bettasso’s company has enjoyed such immediate success in the industry. Ms. Bettasso is a veteran of the investment industry and possesses an encyclopedic knowledge when it comes to all aspects of investing.
Ms. Bettasso’s greatest quality, however, is her ability to relate the complex financial information that frustrates so many investors into simple terms that are easily understood by clients. This quality, along with her exceptional expertise in investing, has helped in making RETIRE LOGIC & 401K Legit a highly sought-after company that can boast a significant degree of success in a competitive industry. Ms. Bettasso simply recognized that there was an obvious need in the marketplace for the information and advice she could provide, and the manner in which that information is presented to clients has made the company’s services frequently requested.
How did you get started? What sparked this business idea?
It became increasingly clear to me that there are a lot of people who know that they need to have a plan for retirement that involves shrewd investing strategies but simply do not understand how to put that plan into action. Through RETIRE LOGIC and 401K Legit, we aspire to simplify the available strategies so that clients are able to make sense of them and can work with us on creating the most beneficial plan based on their unique needs.
How do you make money?
It is quite simple: We provide our clients with an important and valuable service, and that service allows us to generate revenue while also assisting clients in creating an individualized retirement plan.
How long did it take to get your business into the black?
It did not take very long at all. I suppose that probably is not much of a surprise, as finance and investing are our areas of expertise.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
No, but I am also a very confident individual. I saw that there was a significant need for what I could provide, so I knew that there was a lot of room for success.
How did you get your first customer?
We announced that we were available to perform a variety of services, and there were several businesses and individuals that were immediately interested in our assistance. We were very busy right from the start.
How are you marketing your business? What strategy works best?
We utilize a lot of the more traditional means of marketing, but I think our best strategy has been to simply provide the best advice possible to our clients and allow them to refer others to our firm.
It is one thing to tell people that you are good at what you do, but it is a whole other level of marketing to have past clients speak highly of the services you provide.
Is there a trend in your industry that particularly excites you right now?
I am very excited to see that so many people are interested in long-term financial security. I knew that there would be a great deal of initial interest, but even I was surprised by the demand that we have experienced since founding RETIRE LOGIC & 401K Legit.
What is the toughest decision you’ve had to make in the last few months?
We do a lot of collaborative thinking here, so we are really able to simplify the decisions that we have to make on a daily basis by having thoughtful conversations on a regular basis.
What do you think it is that makes you successful?
I have always been committed to generating the best possible results for the clients I work with. I think the clients recognize that I am genuinely interested in securing their financial future, and this has helped to generate further interest in the services the company provides.
What has been your most satisfying moment in business?
The work that we do is so very rewarding, and I feel very satisfied each and every time we develop a plan with a client that is going to help secure their future.
Tell us about one of your hobbies when you’re not working.
I do a lot of volunteer work on the weekends, and I find that there really is no better way to spend my free time. There are a lot of good causes out there that need more support, and I am more than happy to contribute in some way.
How important is it to have an individualized financial strategy in place?
I cannot overstate how vital it is to develop an individualized investment strategy that takes several different factors into account. We discuss the goals of each client and determine the best possible course of action that will help secure those financial goals in the future.