Keely Harris is a professional real estate agent with over 15 years of experience in the business. She focuses on the Dallas-Fort Worth (DFW) metroplex and was recently voted one of “D Magazine’s Best Real Estate Agents in Dallas” for the last eight years. She attributes her experience to working with some of the leading real estate brokerages in the United States.
Keely Harris has worked with exp Realty, one of the fastest-growing real estate brokerages, with a presence in 14 countries across the globe. She also had a stint a JP And Associates REALTORS (JPAR), one of the top 100 independently owned brokerages in the United States, specializing in real estate sales and marketing services. She has also worked for RE/MAX Trinity, a Southlake, TX-based real estate firm offering a wide range of real estate services.
Keely uses her extensive experience, knowledge, and skills to provide her clients with the best home-buying and selling experience. She is committed to exceeding her clients’ expectations by providing exceptional customer service and personalized attention to meet their specific goals.
As a Certified Negotiating Expert (CNE certified), she assures her clients of negotiating the best deal for them. Asked about what she loves about her job, she talks about working with homebuyers and helping them reach their goal of finding the perfect home.
How did you get started in this business?
I set this business up in 2005. It was a dream come true because I always wanted to be a real estate agent. I also wanted to have a stable source of income to be able to put two kids through college.
How long did it take for you to become profitable?
I had done enough research and had everything figured out before getting into the business, and it became profitable within the first year. This doesn’t mean that I didn’t experience any setbacks, but I managed to pull through the challenges to remain profitable.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Since I had done my homework well, I had no doubts that the business would succeed, even though I encountered some challenges along the way. I consulted with various industry experts and their advice was instrumental to my smooth start.
How did you get your first customer?
My team leader gave me my first customer. The customer was delighted with our services and became a loyal client. He has even referred several other clients to us.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I Love to do Open Houses. The only place you can go and sit for two hours and customers come to you!
You might also want to know that properties that have open houses sell for about $9,000 more and a week quicker, on average than those that don’t. Besides helping me sell my clients’ homes quicker, Open Houses helped me meet prospective clients that would later call for my services.
What’s more, holding an open house allows me to get some first-hand information about a neighborhood, and I can pass this information on to prospective buyers.
What do you think it is that makes you successful?
My drive. I have always strived to be the very best in whatever I am trying to do.
What has been your most satisfying moment in business?
The most satisfying and memorable moment was when I was at the closing table with my buyers, and one of them looked across the table at me and said, “Keely, you have made my wife one happy lady!”
What does the future hold for your business? What are you most excited about?
I plan to continue doing what I love – helping my clients meet their goals, whether buying or selling a home. And I’m excited about the prospect of taking my services beyond the DFW area and work with customers from across the state and the country at large.
What business books have inspired you?
Raving Fans. My goal is to have Raving fans after every transaction.
What advice would you give to your younger self?
Success doesn’t come overnight. It takes effort, discipline, and integrity. It also pays to network with like-minded individuals, and you should also realize that not everything will work according to plan. You’ll face setbacks, but you should use them as stepping stones for personal and professional growth.