Jordon Schultz is the CEO of JWS Publishing Inc., an advertising solution for mobile platforms. Schultz is a travel enthusiast, fitness buff, entrepreneur and a marketing professional. JWS Publishing is based out of San Diego, California.
Jordon Schultz received his bachelor’s degree from Rochester Institute of Technology where he studied mechanical engineering. Upon graduation, Schultz really found his interests in fitness and travel, both revolving around his up and coming Brazilian Jiu-Jitsu career.
Intrigued by the technicalities and motivated by the work ethic and strategy involved in the sport, Schultz dove head first into the competitive circuit. After several competitive years, Schultz was crowned a World Champion. This is one of his greatest accomplishments.
Using his positive work ethic, his will to fight through adversity and business savvy mind Schultz set bigger goals. Thus, JWS Publishing Inc. was created. With a mind towards the digital movement paired with a marketing savvy entrepreneur, success was right around the corner.
Jordon Schultz is a true depiction of motivation and a well-tuned work ethic. The 30-year-old Internet marketer has no plans of slowing down anytime soon. JWS Publishing Inc. is on the up and up. Jordon Schultz has definitely had an exciting life thus far, and this entrepreneur is just getting started.
How did you get started in this business? What inspired you to start this business?
Internet marketing and entrepreneurial practices have always been an interest of mine. For as long as I can remember, I’ve always had interests in marketing, from working at different part-time jobs over the years and helping those business owners to my own personal business ideas. Once I was stable, opening my own online marketing company was an easy decision.
How do you make money?
What we essentially do is work as a monization solution for mobile developers so advertisers can engage with target audiences. We engage diverse audiences through our self-service advertising platform. Acting as a development company we create the most advanced monetization technology solutions for apps and mobile websites.
How long did it take for you to become profitable?
It didn’t take long at all. Once we were able to get everything up and running, targeting our market was simple. The digital influence definitely helped. I’ve been in the industry for many years now so I already had relationships with advertisers and many of my friends have apps they were looking to monetize so it was a pretty natural fit for me to get the moving quickly and without much resistance out of the gate.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I’m proud to say that no doubt really crossed my mind when starting JWS Publishing. I’ve learned to face adversity in my schooling within and my jiu-jitsu career, so business development just came naturally to me.
How did you get your first customer?
I’d love to say that my first customer just magically appeared once we formed JWS Publishing. Actually, it took about a week (which is actually a pretty short amount of time) for us to secure an advertiser relationship who was willing to work with us on a test as well as to secure a mobile development company willing to give us a shot on the monetization side of things. The test worked well for all parties and the rest is history. We were ready to scale at that point in time.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I think innovation is one of our biggest strategies we implement. Being a part of the digital marketing industry and working with people and companies where we already had existing relationships has played to our advantage.
What is the toughest decision you’ve had to make in the last few months?
This is a little ridiculous, but the toughest decision I’ve had to make lately is whether or not I should go to work and leave my dog, Mei at home by herself. She’s a Hungarian Vizsla. All I want to do is play with her and she loves the attention. I know I work better, especially when whatever task I’m focusing on involves creative thinking when she’s around.
Achieving that balance for me is a must where I’m immersed in what I’m doing but can still take breaks to walk with my dog. Some of my best ideas have come during those times where I’m most relaxed, happy, and with my dog Mei.
What do you think it is that makes you successful?
That’s a good question. I think it’s my work ethic. I learned how to prioritize the flow of my day and really dialed-in my marketing skills at a young age. That in combination with being naturally self-motivated and a hard worker was a simple equation for success.
Also, my experience in competing in sports has helped too. The physical demands of competing in BJJ at high levels have definitely crossed over into my business career too. There’s something about waking up and competing every day which I love and I’ve approached business with the same mentality.
What has been your most satisfying moment in business?
I would have to say when my ideas and specs for JWS Publishing came to fruition. You can plan and fantasize all you want when it comes to business ventures, but once that idea starts becoming a reality you know it’s for real. There’s nothing more exciting and satisfying then waking up every morning knowing I turned this dream into a reality.
What does the future hold for your business? What are you most excited about?
The future is definitely bright and the paths I’m taking with my team are limitless. Right now, I’m enjoying our success and look forward to what comes next in our business, continued growth.
Are you willing to be a mentor? If so, how would you like to be contacted?
Of course! I’m fortunate enough to be successful and would love to share that with young entrepreneurs. You can contact me through my personal website or through the JWS Publishing company website. I’d love to hear from you!
Who would you say is your biggest influence and why?
One of my biggest influencers would have to be my father. He was always a workingman. He knew that he had to support my family. He definitely taught me about motivation and a having a hard-working mentality. He also taught me about following my dreams and facing adversity. My dad definitely helped to form the man I am now.