Jon Giann is a marketing and advertising professional who is also the founder and publisher of Knowledge Source, an online publication in which strategies for wealth creation are evaluated and disseminated on the sole basis of merit. Though the online publication was only founded relatively recently, it already reaches 200,000 subscribers throughout Australia, a testament to the level of respect accorded to Mr. Giann’s exceptional insight regarding matters associated with generating wealth as well as those relating to marketing and advertising.
A longtime professional who has been involved in countless marketing endeavors and advertising campaigns, Mr. Giann has built a reputation as one of the most effective and innovative marketing experts in the industry. As the publisher of Knowledge Source, Mr. Giann has been praised for his honest and straightforward approach in providing guidance on a subject of such paramount importance as wealth creation. In each and every one of his professional pursuits, Mr. Giann has enjoyed tremendous success and has assisted countless Australian investors seeking to create long-term financial security through the generation of wealth.
Though the bulk of his professional experience concerns marketing and advertising endeavors, Mr. Giann is also considered an expert in a variety of other industries, and rightly so. As the publisher of Knowledge Source, Mr. Giann evaluates a number of wealth creation opportunities relating to real estate, business and shares while also featuring success stories from individual investors in order to offer insight into the practical application of some of the strategies elucidated by the online publication.
How did you get started in this business? What inspired you to start this business?
I’ve enjoyed success as an investor through many of the strategies we discuss in our publication, so I wanted to be sure these strategies were shared on a widespread basis so that others could enjoy similar success.
How do you make money?
We generate revenue through advertising, but my main source of income comes through a diverse investment portfolio.
How long did it take for you to become profitable?
I run a fairly lean publication that focuses on substance over style, so it was not very long before we became profitable.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
My goal was simply to share as much information as possible regarding wealth creation, and I didn’t have any doubt that I would be able to achieve that goal.
How did you get your first customer?
I reached out to several of my previous clients about utilizing our platform for advertising, and that was all that was necessary to secure ad revenue when we first began.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I’ve been encouraging experts on wealth creation to submit articles for publication, which has brought in new readers we had not previously reached.
What is the toughest decision you’ve had to make in the last few months?
We always have such amazing content submitted for publication, but we do have to limit what makes it onto the platform. Cutting content never gets easy, particularly when it is of such high quality.
What do you think it is that makes you successful?
I don’t like to pull punches, and I think people respect the fact that I am always direct in professional situations.
What has been your most satisfying moment in business?
I felt incredibly gratified the first time we published a success story submitted by one of our readers.
What does the future hold for your business? What are you most excited about?
We like the direction the publication is headed, so we plan on continuing to publish the kinds of articles that have helped our readers create substantial wealth.
What business books have inspired you?
The most recent book to inspire me was “Scrum,” by Jeff Sutherland.
What is a recent purchase you have made that’s helped with your business?
I recently invested in an ad campaign designed to attract more guest writers to the platform.
How do you measure the success of the Knowledge Source publication?
For me, it’s not about ad revenue or even traffic; it’s about helping people create the kind of wealth that ensures long-term financial security and well-being.