John Crestani is the CEO of Nutryst, a private nutraceutical affiliate network. He is a self-described world traveler, Internet marketer, and motivated entrepreneur. Even though he is on the road a lot, he is based out of Los Angeles, California, and as stated before, he has traveled all over the world.
Since studying Business at Southern Methodist University and then Marketing at California State University-Northridge between the years of 2006-2010, he has been part of several companies as an Internet marketing consultant, SEM analyst, director of online advertising, and has founded other companies as well.
John Crestani’s passion lies in the midst of Internet marketing. His skill set in the online space is vast, including proficiency in Pay-Per-Click advertising, Search Engine Marketing, Search Engine Optimization, Adwords, Conversion Optimization, and Social Media Marketing, just to name a few.
On top of his large ranging skill set in the Internet marketing world, he is an avid traveler and has a passion for exploring every nook and cranny the world has to offer. He has traveled to several countries and continents, and doesn’t seem to be slowing down when it comes to finding new places to visit.
John Crestani is a living testament to the true power of motivation and self-confidence. He considers his friends and family to be an important part of his success. Influencers like Tony Robbins, even though Tony may not be aware, John Crestani also considers him a friend as he’s learned so much from him from attending his live events. John Crestani is an exciting entrepreneur and personality, with a lot to show for it thus far!
How did you get started in this business? What inspired you to start this business?
I was introduced to the world of Internet marketing when I was about 20 years old and right out of the gate I realized that I was pretty good at it. I found early success with online marketing to the point where my desire to learn more and achieve more has constantly increased as time progressed. Throughout the years I have been inspired to do all sorts of things related to marketing, so starting Nutryst was a pretty easy decision for me.
How do you make money?
We work with advertisers and affiliates. The advertisers pay us to give our team as well as affiliate marketer’s offers to promote, as well as monitor and track results when.
How long did it take for you to become profitable?
Not long at all! Our team is experienced in this industry and the decision to create Nutryst was easy because of the short timeline to profitability based on the scale our internal team was working on prior to creating the network.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Not even a little bit of doubt has ever crossed my mind in the past and especially with Nutryst or really any other businesses I’ve been a part of. I am so motivated and success driven that I don’t have time for doubt. If I put my mind to something, I know it is going to work. Also, having an amazing team helps. I can’t take all the credit for the success I’ve experienced over the years because I have a rock-solid team that shares the same vision I have.
How did you get your first customer?
Many years ago, I wanted client work to prove my skills and monetize the relationships I already had. At the time, it was the past of least resistance. I did some web development work for a friend of the family and I asked for the opportunity to earn their business. It was pretty simple, actually.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Building a trust worthy base is huge. We want the products on our network to be top of the line, and our advertisers to be innovative. This keeps new business coming in because they know we only want the best in our corner.
In turn, this attracts affiliates looking for offers when an edge because they know the lengths we go to when it comes to working with experienced advertisers with high converting offers.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve had to make in the past few months has been where to travel next. I know, it sounds strange, but I am a firm believer in travel and exploring the world in order to grow as a person. The more you know about the world around you, the more knowledge you gain. Figuring out where to go next in my journey is very important, and not always an easy decision. At this stage of my life I’m drowning in opportunity so being as selective as I can about where I travel, who I travel with, and what I’m looking to gain from the experience is never easy.
What do you think it is that makes you successful?
What is it that makes anyone successful? Drive, talent, and a work ethic that never stops! I have been passionate about this industry for years now. I am always striving to better my position and increase my skill sets at any given opportunity. Also, for as much as I travel, I’m always online and accessible. Being responsive is definitely important, for my team and everyone I work with.
What has been your most satisfying moment in business?
It has to be when I found the industry and saw its potential. Sure, I have had plenty of satisfying moments throughout the course of my career, but when I saw the infinite opportunities to grow in the Internet marketing space, not have to be tied to a specific location to work, and was able to apply my focus to those opportunities I never looked back.
What does the future hold for your business? What are you most excited about?
The future is bright. We work with the best advertisers and affiliates, and have an incredible staff at Nutryst. I get excited every single day I wake up and realize that I get to work with people that share the same passions as I do.
Are you willing to be a mentor? If so, how would you like to be contacted?
Absolutely 100% yes I am! I encourage people to add me on Facebook, connect with me on LinkedIn, or visit my website. I am always open to helping budding entrepreneurs find the right path.
Who would you say is your biggest influence and why?
Tony Robbins has been a huge influence on me. I attend his seminars whenever I get the chance. I think I actually wrote this on my website, but I consider him my friend even though he may not know it. Anyone who has helped me along the way is a friend in my eyes. His ability to motivate people has been a huge inspiration in my own life, and I am always inspired by his stories and speeches.