Joaquín Antonio Perusquía Corres is a distinguished leader in education and healthcare, hailing from Mazatlán, Sinaloa, Mexico. Shaped by his upbringing in a family deeply rooted in these fields, Joaquín’s journey reflects his unwavering commitment to community service and excellence. He has overseen the expansion of Instituto Anglo Moderno and played a pivotal role in the success of the family-founded Hospital Infantil Privado. Joaquín’s leadership is characterized by resilience, strategic acumen, and a profound dedication to making a positive impact. With a passion for continuous learning and a focus on community well-being, he continues to inspire and drive change in his professional endeavors.
How did you get started in this business?
I got started in this business through my family background and upbringing. My parents instilled in me a deep sense of dedication to education and healthcare, which inspired me to continue their legacy and make a meaningful contribution to these fields.
How do you make money?
We primarily make money through our educational institution and healthcare services. Tuition fees from students attending our school and revenue from healthcare services provided at our hospital contribute to our income streams.
How long did it take for you to become profitable?
It took several years to become profitable, especially during the initial phases of establishing and expanding our educational institution and healthcare facility. However, with careful financial management and strategic decision-making, we were able to achieve profitability over time.
When you were starting out, was there ever a time you doubted it would work?
There were certainly moments of doubt, especially during challenging times such as economic downturns or when facing unexpected obstacles. However, my belief in our mission and the importance of our work in education and healthcare always helped me push through those doubts.
How did you get your first customer?
Our first customers came through word-of-mouth referrals and community outreach efforts. By demonstrating the quality of education and healthcare services we provided, we were able to attract our initial clientele and build a solid reputation in our community.
What is one marketing strategy that works well to generate new business?
One marketing strategy that has worked well for us is leveraging community engagement and partnerships. By actively participating in community events, collaborating with local organizations, and sponsoring relevant initiatives, we have been able to increase brand visibility and attract new customers.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve had to make recently was regarding the allocation of resources during a period of financial uncertainty. Balancing the need to maintain high-quality services with financial sustainability required careful consideration and tough choices.
What do you think makes you successful?
I believe that our commitment to excellence, dedication to serving our community, and willingness to adapt to changing circumstances are key factors in our success. Additionally, the support of our team and the trust of our customers have been instrumental in achieving our goals.
What has been your most satisfying moment in business?
One of the most satisfying moments in business for me was witnessing the positive impact of our educational programs on the lives of our students. Seeing them succeed academically and personally, and knowing that we played a part in their journey, brings immense satisfaction.
What does the future hold for your business?
I envision continued growth and expansion for our business, with a focus on further enhancing the quality of education and healthcare services we provide. Additionally, we aim to explore innovative ways to address emerging challenges and meet the evolving needs of our community.
What business books have inspired you?
Several business books have inspired me, including “Good to Great” by Jim Collins, “The Lean Startup” by Eric Ries, and “Start with Why” by Simon Sinek. These books have provided valuable insights into effective leadership, strategic management, and the importance of purpose-driven business practices.
What advice would you give to your younger self?
I would advise my younger self to stay resilient in the face of adversity, remain committed to continuous learning and personal growth, and always prioritize integrity and empathy in business dealings. Additionally, I would encourage him to embrace change and view challenges as opportunities for growth.
Are you willing to be a mentor?
Yes, I am willing to be a mentor to aspiring entrepreneurs and emerging leaders. I believe in the importance of paying it forward and supporting the next generation of talent in achieving their goals and realizing their potential.