Jeff Roberts is an expert at mergers and acquisitions, specializing in the advertising and marketing sector. As Partner at Partners for Agencies, his three decades of experience are put to work as he provides venture capitalists with the best of the best professionals in advertising and marketing. These professionals assist the venture capitalists with any marketing requirements within their portfolios. Jeff also facilitates the supply of Interim Directors, Non-Executive Directors, and specialist marketing turnaround experts. Jeff is also a permanent consultant for OTW ltd. where he focuses on mergers and acquisitions. There, Jeff has worked with companies ranging from small startups to large industry leaders like McCanns & Grey. In either instance, Jeff shows no partiality, he himself understands what it takes to build something from nothing. He studied and obtained a degree in geography in college but then through his passion for advertising has been able to become a prosperous and well-respected name in the industry. His record speaks volumes to his perspicacity as it pertains to the advertising and marketing world. In his roles, Jeff has taken part in over 170 deals, all of them having highly successful outcomes. Jeff Roberts at Partners for Agencies is an extremely skilled leader in the advertising and marketing sector and will continue to provide his clients the best while simultaneously proving to be a prosperous entrepreneur to take note of .
How did you get started in your industry?
I have always had a passion for the marketing and advertising industry. Things developed organically and as I gained more experience, I became more and more successful with the different aspects like mergers and acquisitions. I also have a knack for pairing the right professionals with the venture capitalists that are looking for experts in order to facilitate the best and most successful outcomes a client could possibly have.
How do you make money in your field?
Our rates are all based on the services provided. They can be ongoing or recurring and within that there are flat rates or sometimes percentages. Everything is worked out in our contracts on a client by client basis.
How long did it take for you to become profitable?
Personally, I saw profits withing my first year.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Every entrepreneur faces doubts, but you must keep your end goal in mind. If the person you want to become hasn’t changed then you know that you need to stay the course. Sometimes remembering that is enough to motivate you through the tough times and doubts.
Do you remember how you got your first client?
The first acquisition I oversaw was one that I took the initiative to go out and get. I saw the opportunity, did the follow up work to get the information, and made it happen.
What is one marketing strategy that you’re using that works really well to generate new business?
Using platforms like twitter to reach a broader potential client base can be incredibly useful. I often make informative videos that I will share on there, it is a great way to let clients know what you can offer. Any new traffic can be directed to your business webpage and you can follow up by engaging through messaging.
What is the toughest decision you’ve had to make in your professional life?
There are a lot of tough decisions that entrepreneurs need to make on a day to day basis. I have access to the best of the best when I am looking through experts to pair with venture capitalists. It can be difficult to turn away one incredibly talented individual because another one is going to be the better fit to work with the VC.
What do you think it is that makes you successful?
I am highly motivated and resourceful. I am also a very determined person and if I have my mind set on accomplishing something I will not be satisfied until I have done so.
What has been your most satisfying moment in business?
Looking back on the last three decades and seeing the numerous deals that have been made possible by me as well as all the other things I have accomplished; that in itself is incredibly satisfying.
What does the future hold for your business? What are you most excited about?
The marketing and advertising industry is changing rapidly, and I am excited to be a part of that as well as my personal growth opportunity within it.
What business books have inspired you?
100 Things Successful People Do: Little Exercises for Successful Living by Nigel Cumberland and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss
What advice would you give to your younger self?
That you don’t have to have everything figured out by any certain age, things will fall into place if you keep working hard on your goals.