Henry Mauriss is an experienced media executive and entrepreneur with over 25 years of experience in consumer marketing, branding, and broadcasting. As the CEO of ClearTV, Mauriss has revolutionized the out-of-home television experience by transforming it into a multi-dimensional platform that delivers high-quality, engaging content to viewers in airports, healthcare facilities, transportation hubs, and beyond. ClearTV’s innovative model integrates mobile app marketing and IP-based broadcasts, allowing users to engage with content on the go, creating a seamless connection between traditional television and modern digital platforms.
Under Mauriss’ leadership, ClearTV has, over its history, partnered with over 200 top television networks, offering a genre-diverse mix of entertainment, lifestyle, and news programming that captivates audiences during extended dwell times. His forward-thinking approach extends ClearTV’s reach into the mobile sphere, leveraging app-born messaging to directly communicate with subscribers.
Driven by a passion for innovation, Mauriss combines his business acumen with a commitment to providing real value to both viewers and advertisers. His unique vision for content delivery has redefined the way media is consumed in out-of-home settings, solidifying ClearTV as a provider set apart in an industry filled with screens replete with boring advertisements running on endless loops.
What was the original vision behind ClearTV, and how has it evolved over time?
ClearTV was born from the realization that people spend significant time outside their homes, yet they are often captive to bland, one-dimensional content like news loops or sports highlights when in public spaces. I wanted to change that. The idea was simple—create a multimedia solution that not only engages people during these moments but also brings the same quality of content they enjoy at home to wherever they are in their daystream. We started in airports and healthcare facilities, where people are naturally inclined to watch television during extended waiting periods. Over time, ClearTV evolved into more than just an away-from-home television network. We’ve expanded our capabilities to include mobile platforms and app marketing, reaching consumers wherever they go. This mobility allows us to offer seamless content integration across multiple touchpoints, which is incredibly powerful for both viewers and advertisers.
How does ClearTV distinguish itself from other out-of-home television networks?
The majority of out-of-home (OOH) television networks are pretty limited. They often stick to news or sports, which, while important, don’t offer a dynamic viewing experience. ClearTV is different. We curate a wide range of content from a wide variety of network partners, including genres like entertainment, lifestyle, health, and even tech, so viewers get an experience they actually enjoy. Our broadcasts are genre-diverse, and we’ve found that our audience is much more engaged because we’re giving them content that interests them. Whether they’re waiting in an airport lounge or at a doctor’s office, they’re entertained. This engagement naturally extends to our advertisers, making ClearTV an extremely valuable platform. We provide a tailored, immersive viewing experience, and that’s what sets us apart from competitors that offer cookie-cutter news channels.
ClearTV has embraced mobile integration and app marketing. How has this transformed your business model?
Mobile integration has been a game-changer for us. Candidly, even some of our airport venues began asking us for it. Initially, we were focused on delivering quality content in physical spaces, like airports or healthcare facilities. But we realized that today’s consumer is always connected, and their mobile device is their primary screen. By delivering our broadcasts over IP, we’ve made it possible for viewers to take the ClearTV experience with them wherever they go. We didn’t stop at just broadcasting, though. We built a mobile app marketing platform, giving us the ability to communicate directly with them via video and app-born messaging. This combination of real-world and mobile engagement opens up new opportunities, not only for us but for the brands we partner with. We’ve essentially extended our value proposition, ensuring that our content, and the advertising tied to it, reaches consumers both in and out of high-dwell spaces. That’s a powerful model for engagement.
What kinds of venues are most successful for ClearTV, and why?
We’ve had tremendous success in venues where people naturally experience longer waiting periods. The reason is simple: these are places where people are looking for distraction, and they’re in a state where they’re open to receiving information. For example, when someone is waiting for a flight at an airport gate or sitting in a hospital waiting room, they are essentially a captive audience. Our content mix provides entertainment and information that makes these long waits more bearable, while also creating a highly valuable opportunity for advertisers to reach an attentive audience. We’re not just playing in the background—people are watching and engaging with our content, which is what makes ClearTV’s model so successful.
How does ClearTV create value for advertisers compared to traditional media channels?
One of ClearTV’s biggest strengths is the real-time engagement we can offer. Traditional media, while effective in its own right, often relies on passive consumption. Our model is much more dynamic. We can reach people in venues where they are experiencing long dwell times, so they are more likely to engage with our content—and by extension, the brands that advertise with us. Additionally, through our mobile app marketing platform, advertisers can extend their reach beyond physical locations, delivering targeted messaging to users directly on their mobile devices. What this means for advertisers is that they are getting not just impressions but real engagement. They’re reaching people in moments where they’re open to being entertained and informed, making the ads far more effective. In that instance, our content doesn’t just play—it resonates, which can lead to stronger connections between brands and consumers.
What does the future hold for ClearTV in terms of growth and innovation?
We’re just scratching the surface of what ClearTV can achieve. Right now, we’re continuing to expand the strength of the technical platform, and test additional venues where ClearTV’s product can be adopted, and embraced, by consumers and brands beyond the venues we’re already known for, in international markets that include South Korea, Hong Kong, Singapore and Eastern Europe. But the future is going to be about deepening our mobile integration and further developing our app marketing platform. We see a future where ClearTV content is not only something you watch in public spaces but something that follows you throughout your day—accessible on-demand across all your devices. We’re also exploring the integration of more interactive elements in our broadcasts, allowing viewers to engage with content in new ways. Whether it’s through targeted content, personalized advertising, or new forms of mobile engagement, our goal is to continue evolving as the best-in-class multimedia solution for people on the go.
As CEO of ClearTV, what are you most proud of about the company’s journey?
I’m proud of how far we’ve come in redefining what out-of-home entertainment can be. We took a concept that was traditionally limited in scope and transformed it into something much bigger and more impactful. And I love how scrappy we’ve always been. This company began, oddly enough, as a kiosk maker, and has hit the mat more than once. But we battle, evolve, innovate, and insist on excellence. By providing engaging, diverse content in high-dwell venues and integrating with mobile platforms, we’ve created a multi-dimensional experience that keeps viewers entertained and informed wherever they are. Our partnerships are rich, diverse, and loyal. And our ability to deliver this content seamlessly across devices have allowed us to reach people in ways that traditional media simply can’t. Watching ClearTV grow from an idea into a global media platform is incredibly rewarding, and I’m excited to see where we take it next.