As the founder of & The Doing Academy, Grace Lever has dutifully inspired and empowered female entrepreneurs from all over the globe. Drawing on the support of a still-growing community of more than 10,000 entrepreneurial-minded women as well as the availability of a host of powerful tools and resources, Ms. Lever has been instrumental in the establishment of a countless number of highly profitable lifestyle businesses.

Prior to founding & The Doing Academy, Ms. Lever enjoyed a wildly successful entrepreneurial career in which she quickly created a multitude of seven-figure businesses. In her role with & The Doing Academy, Ms. Lever is now able to share the very same principles, processes, and strategies with her vast community of enthusiastic and ambitious entrepreneurs seeking the freedom that comes with the creation of a thriving lifestyle business.

An author, speaker, and expert entrepreneur, Ms. Lever is a staunch advocate for the benefits of “doing,” and “getting stuff done together.” These principles — along with the application of highly effective and demonstrably proven digital marketing strategies — are at the core of her business philosophy, and Ms. Lever often hosts workshops and seminars in which she lays out the specific action strategies necessary for making the transition from dreaming to doing.

Ms. Lever, a graduate of the International College of Management in Sydney, now resides in the noted wine region of Adelaide Hills along with her husband and their puppy. As a result of her repeated entrepreneurial successes, Ms. Lever is now completely focused on supporting the community of highly motivated female entrepreneurs she has created at & The Doing Academy.

How did you get started in this business? What inspired you to start this business?

Entrepreneurship has granted me so much freedom that I couldn’t help but be inspired to show other female entrepreneurs how to create a successful lifestyle business.

How do you make money?

I currently run several online businesses, all of which are streamlined and automated in a way that allows me to focus most of my attention on the community of entrepreneurs at

How long did it take for you to become profitable?

Each one of my businesses became profitable in under a year, and in many cases much faster than that.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

I can recall many occasions in which I felt a sense of worry that I had made some mistake or miscalculation, but I believed so strongly in the principle of “doing” that I continued to persevere until I achieved the success I imagined for myself.

How did you get your first customer?

Digital marketing is one of my areas of expertise, so my first customers found out about the business through my initial digital marketing campaign.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

Automated processes and digital marketing strategies are exceptionally effective in generating new business.

What is the toughest decision you’ve had to make in the last few months?

There is a lot of demand for my live workshops, so deciding on an ideal schedule has been a tough process.

What do you think it is that makes you successful?

I’m committed to taking action in pursuit of my dreams.

What has been your most satisfying moment in business?

Building a seven-figure business for the first time was probably the most satisfying moment of my own entrepreneurial career.

What does the future hold for your business? What are you most excited about?

I’m excited about the opportunity to work with female entrepreneurs who are ready to make the transition from dreaming about their ideal future to actively making that dream a reality.

What business books have inspired you?

“Own Your Future,” by Paul B. Brown.

What is a recent purchase you have made that’s helped with your business?

I recently made an investment in software development that would allow for a greater level of process automation for my businesses as well as the businesses of my fellow community members. We’re still in the developmental stages, but I believe an increased level of process automation will yield substantial benefits.

Is there a guiding principle or philosophy at the core of your entrepreneurial success?

Yes, my entrepreneurial success is a product of a philosophy based on the simple act of “doing.” With support and collaboration from a strong community, everyone feels a greater sense of empowerment to confidently take action in pursuit of their business goals, whatever those goals might be.

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