Felton Leagons is an entrepreneur and the brains behind LGI Real Estate. Through this firm, he serves real estate investors, home sellers, and first time home, buyers. At LGI Real Estate, investors can expect to get the best information about what to buy for good returns. Home sellers can count on the firm’s efficiency, while first time home buyers can count on the company for good deals. The success of LGI Real Estate has a basis in the skills and experience of Felton Leagons. Leagons has more than 20 years of experience in the construction industry and 15 years’ experience in the California Real Estate industry. He started his journey at the California Institute of Technology where he worked in the HVAC and Plumbing Department for 6 years. It is while there that he got his real estate license. This paved his way to start helping investors develop growth real estate portfolios, home sellers’ market and sell properties, and first-time homebuyers close good deals. Building on his experience, Leagons expanded and created a team that did everything he was doing, but at scale. He continues to set the standards when it comes to serving investors, home buyers, and sellers’ needs. Clients can always expect clear communication and integrity all through the service.
How did you get started in this business?
I was working at the California Institute of Technology HVAC department when the real estate boom started. I capitalized on this opportunity and that’s how LGI Real Estate was born.
How do you make money?
I make money through commissions from our customers who buy and sell homes with us. I also make money consulting on different aspects of the real estate market.
How long did it take for you to become profitable?
I entered the market during a boom and this made things a little easy for me. Due to my inexperience, I made a few mistakes but by the middle of year 2, the business was profitable.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
By the time I set out to get into the real estate business, I was convinced that I wanted to do it. At no point did I doubt that the business would work for me.
How did you get your first customer?
I got my first customer through referrals. I knew some people in the industry and when I sent word out about my new business, friends referred clients to me.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Besides referrals, I use Facebook and Google Ads a lot. Their algorithms are very targeted, making them efficient in generating new business.
What is the toughest decision you’ve had to make in the last few months?
I have made lots of tough decisions during the COVID-19 period, including have to cut on some temporary staff. It’s painful, but the pandemic has made it necessary.
What do you think it is that makes you successful?
I am very passionate about what I do. From the very beginning, I was very aggressive in my bid to meet customer needs and grow my client base. It’s this passion that keeps me going even during tough times.
What has been your most satisfying moment in business?
I have lots of satisfying moments in my business. Anytime I help a client buy or sell a home and they are happy with the deal, it lights up my heart.
What does the future hold for your business? What are you most excited about?
The future of my business is bright. The real estate industry has been pretty resilient during the COVID-19 period and that’s a sign of strength. As the economy stabilizes, the business is likely to get better. I am most excited about the low-interest environment today. It will help support the industry in the foreseeable future.
What business books have inspired you?
I am most inspired by the book Good to Great: Why Some Companies Make the Leap…And Others Don’t by James C. Collins. It shows me that with the right moves I can turn my business into a major corporation.
What advice would you give to your younger self?
I would advise my younger self to grab opportunities whenever they arise. It’s the secret to growth and prosperity. In the process of taking risks, you will fail, but don’t let that deter you from trying again.
Are you willing to be a mentor? If so, how should someone contact you?
Absolutely. Anyone who needs tips on how to get started in the real estate business can always call 909-296-5412.