Elizabeth Buller is the CEO of Buller Real Estate. She founded the company in 1999 and has since grown it into a multimillion-dollar estate company. From its humble beginnings, the company now commands a portfolio of rental properties valued north of $50 million and has sold rental and commercial and residential properties worth hundreds of millions. Her success in the business is a reflection of her passion and dedication to her course. Since her teenage years, Elizabeth was obsessed with the idea of becoming an entrepreneur. It is this passion that drove her to take a degree in business management and graduated with high honors. She leveraged these skills and passion to start her real estate company and grow it to where it today. Besides running a successful company, Elizabeth is also a very selfless person. She has over the years given thousands to charities that help advance the quality of education for children from disadvantaged backgrounds. She believes that with the right education, the gap between the rich and the poor can be closed. So far lots of children have benefited from her charity endeavors and she continues to increase the share of profits that she gives to charity.
How did you get started in your industry?
I always knew that I wanted to go into business. So after completing my studies, I did research on different industries and settled on real estate. That is how Buller Real Estate was born. I started small but through strategic investments, I got to where I am today.
How do you make money in your field?
We make money by renting out property, and from selling property. Both revenue streams reinforce each other to sustain the company’s growth.
How long did it take for you to become profitable?
It took about a year to turn profitable. The first few months were tough but once we closed the first deal, it made up for all the hard work.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I had done a lot of research before I started the business. This helped me to stay focused even in times when times were tough. To date, I base all my decisions on data and I rarely go wrong.
Do you remember how you got your first client?
I got my first client through a referral from one my friends in college. She loved the deal I gave her when buying her first home, and sent several of her friends for similar deals.
What is one marketing strategy that you’re using that works really well to generate new business?
I use multiple strategies but google ads have been the most effective. They help me target clients more accurately and make the most out of my ad budget.
What is the toughest decision you’ve had to make in your professional life?
That would be laying off staff due to COVID-19. We didn’t want to, but we had to do it to protect the company’s cash reserves in these tough times.
What do you think it is that makes you successful?
I think it’s my unrelenting nature. Once I set my eyes on a goal, I don’t stop until it’s achieved. I am what you would call a go-getter.
What has been your most satisfying moment in business?
The most satisfying moment was when we landed our 10th client. At that moment, I knew that the business was on the right track and it was a huge morale booster.
What does the future hold for your business? What are you most excited about?
The future looks good. Interest rates are likely to remain low for a while and this could sustain growth in the real estate industry.
What business books have inspired you?
I never get tired of reading trust the process by Steven Covey. It helps me maintain clarity of thought under all circumstances.
What advice would you give to your younger self?
I would tell my younger self to be fearless when it comes to pursuing her dreams. It’s the trick to a successful life.