Dr. Sonny Rubin is an experienced pain specialist and anesthesiologist who has dedicated his career to providing the best care possible for his patients with over six office locations, including Orange County, CA, and Las Vegas, NV.
Completing his studies at St Georges University School of Medicine, USC, and UCLA, Dr. Rubin is doubled-certified by the American Board of Anesthesiology and the American Board of Pain Management. With his passion for cutting-edge regenerative medicine and interventional therapies, he strives to offer effective treatments that can help improve his patient’s quality of life. With a focus on individualized care plans, Dr.Sonny Rubin is committed to providing the most comprehensive treatment options for chronic pain management and recovery.
Born in Miami, FL, Dr. Rubin is bilingual in Spanish and English. He loves swimming, surfing, tennis, pickleball, and travel. In his continued efforts to stay healthy and active, Dr. Rubin is also passionate about anti-aging medicine and health advancements.
How did you get started in this business?
I got started in the field because of my passion for helping others. Following college, I knew there was so much I could do in the lives of others by using cutting edge methodology to help each patient’s recovery. I’ve since expanded my practice to areas throughout Orange County and Las Vegas and continue to improve the lives of people throughout both areas.
How does your company make money?
We make money by assisting people with chronic pain. An effective treatment plan for chronic pain management involves a combination of non-invasive and interventional approaches. Non-invasive treatments such as physical therapy, acupuncture, light therapy, and ultrasound can all help reduce pain levels. Additionally, medications like nonsteroidal anti-inflammatories or opioids may sometimes be necessary. Interventional approaches such as regenerative medicine, epidural injections, nerve blocks, and other minimally invasive procedures can also significantly reduce pain.
At the end of the day, it is essential to customize a treatment plan that is tailored to each individual patient’s needs, preferences, and goals. By recognizing the importance of an integrated approach, we can achieve better outcomes and a higher quality of life for our patients as well as grow our practice.
How does your company go about acquiring new customers?
Digital marketing has been really helpful in bringing new clients to my office. We use a combination of online advertising, SEO optimization, and PPC campaigns to reach potential clients and provide them with helpful educational content regarding pain management.
Additionally, I’ve found it essential to remain active on social media platforms, especially Facebook and Instagram, where we can interact directly with people experiencing chronic pain. Finding clients exactly when they need us – when they’re stuck in bed or on the couch, struggling to function, and scrolling through social media to pass the time – has been one of the most successful strategies we’ve implemented.
How did you work your way up in this business?
After completing my studies, I knew I wanted to help patients actively get better with the help of modern technology and treatments. I
What made you want to work in this industry
I have always been interested in human physiology and understanding how our bodies function. While completing medical school, my interest shifted to pain management due to the significant patient population suffering from various types of chronic pain.
What is it that you feel makes you good at your job?
The ability to work a job where you can truly make a difference in people’s lives is an incredible feeling. Knowing that I am out there making a difference in the lives of another person encourages me to continue to learn and work hard.
What are the perks of working in this type of business?
Hearing other people talk about how much better they feel because of the treatments we gave them is very powerful and gratifying. Seeing how far my patients have come and how I can help them improve their lives meaningfully is amazing. It is a satisfying experience and definitely a large perk, knowing that I am making a difference in people’s lives daily.
What are the disadvantages of working in this field?
Working with people in pain can be difficult at times. However, knowing that I am making a positive impact in someone’s life. To help keep me motivated and focused, I often take time to reflect on the progress made by my patients. This helps me stay confident and optimistic about the future and keeps me grounded.
What’s the most rewarding part of your work?
The most rewarding part of my job is helping people improve their quality of life. I’ve seen incredible results achieved by patients who have been able to go from barely being able to move a few feet out of bed to living their lives with greater mobility and fewer restrictions. It’s an absolute joy for me to witness these transformations.
Where is your industry headed? What excites you about the future in this line of work?
The advances in pain management technology have been remarkable. From minimally invasive spinal procedures to neuromodulation and regenerative treatments, we, as doctors, can offer our patients a wide range of options. These tech advances have enabled us to provide more effective treatments with fewer side effects and better outcomes.
I think regenerative medicine is the most promising pain management advancement right now. Regenerative medicine is a branch of medicine that focuses on restoring and regenerating damaged tissues or organs in the body. This includes stem cell therapy, platelet-rich plasma injections, and other therapies.
What excites me most about this field is its potential to treat chronic pain without requiring invasive procedures. It’s also fascinating to think about the possibilities of restoring damaged tissue or organs using bioengineering and stem cell technology.
As a medical professional, I am inspired by the idea that regenerative medicine may one day be able to effectively treat chronic pain without the need for surgery or medications. More and more studies show the benefits of these treatments, which gives me hope in providing my patients with a better quality of life.
What advice do you give people who want to get into your field of work?
If I had to do it all over again, I would act like an information sponge. This area of medicine is constantly changing, and revolutionary treatments are continually being developed. I advise reading and researching everything you can get your hands on about the latest advancements in pain management, particularly regenerative medicine. Stay up-to-date with medical studies and clinical trials related to your specialty area.
Take on as many mentors as you can find. Speak to experienced pain management specialists and ask about their approach to treating patients, the technologies used, and how they bring innovation into their practice. It will give you a better understanding of the industry, and you stay ahead of the curve in terms of advancements in pain management. Believe in yourself, take risks, and never be afraid to challenge the status quo.
Most importantly, anyone entering this field should have a solid patient-focused mindset. Remember that you are in this to provide your patients with the best possible care, so focus on understanding their needs and preferences first and foremost. The more informed you are about the various treatments available, the better care you can provide to your patients. Never forget why you started in this field in the first place – to make a difference in people’s lives. It may be hard work, but the reward of helping someone feel better is worth it!
Are you willing to be a mentor? If so, how should someone contact you?
I am afraid that my schedule is too full.