David Lubbat is a traveling food blogger and political opinion writer living in New York City. He is also responsible for leading the talented and award-winning marketing team while also cultivating a highly collaborative professional environment.

David Lubbat has enjoyed a remarkable rise while serving an expanding and increasingly global client base featuring individuals, small business owners, and large corporations. When discussing the inspiration that led him to pursue this successful entrepreneurial endeavor, Mr. Lubbat immediately cites his lifelong passion for traveling as the initial source of inspiration behind the founding of his website and writing political opinions in New York. 

While his profound interest in political views and opinions provided the early direction, it wasn’t until Mr. Lubbat began taking classes that the entrepreneurial component provided a greater level of clarity for his professional future. Even as Mr. Lubbat’s course load continued to feature classes relating to his passion for writing, he also began to incorporate electives focusing on business and entrepreneurship as well.

With his degree in hand, Mr. Lubbat confidently began a process that culminated in the founding of his website. In the years since its founding, he has only continued to grow and has earned a reputation for consistently exceeding the expectations of a diverse client base.

How did you get started as a writer? What inspired you to start blogging?

For me, the path to a professional writer was long and very cumbersome.I didn’t imagine myself as a writer. My last couple of years in school got me acquainted with the world of small-press magazines. My roommate was a writer and a small-press publisher, and I ended up working with him on a small-press magazine.

How do you make money?

There are many ways you can make money with your writing skills. However, which one is suitable for you depends upon your interests, the time you can devote to writing, how accurate is your grammar etc.

How long did it take for you to become profitable?

Roughly six months, which was just a bit quicker than I initially projected.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

There were times when I questioned the decision to build from the ground up, but I mostly ignored those thoughts and focused on the things that would help me be successful and prosperous.

How did you get your first customer?

Start with an audience, not a product. Prove you can attract an audience to start your tribe. All you’re looking to do is write content that’s interesting to your potential audience and prove you can build a tribe by convincing them to get on your mailing list so they keep reading your content as you post it.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

We simply emphasize the measurable value provided to clients through writing, which is unsurprisingly appealing as a component of our larger marketing strategies.

What is the toughest decision you’ve had to make in the last few months?

We tend to attract some of the most talented and highly qualified candidates for our job openings, making our hiring decisions especially tough.

What do you think it is that makes you successful?

I’ve worked very hard to cultivate an environment capable of not just attracting the most talented professionals in the industry but also succeeds in inspiring those professionals to be consistently outstanding while exceeding their own personal expectations as well as the expectations of the clients they work with.

What has been your most satisfying moment in business?

Simply pursuing the vision for my business so diligently until it became a reality has been the most satisfying experience of my professional career.

What does the future hold for your expertise? What are you most excited about?

Creating content that speaks to your reader and them alone, and you’ll see conversion go up in that sector. It’s a balancing act, but if you can focus on different segments of your audience, you can deliver highly personalized content that they can use.

What have business books inspired you?

Peter Thiel’s Zero to One is one of the most inspiring books I’ve read about startups and the future of entrepreneurship.

What is a recent purchase you have made that’s helped with your business?

It’s important to me to look for different ways to reward my team. It’s important to show thanks to team members for working hard and helping to grow the company.

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