A New York City-based online and in-person fitness coach and personal trainer, Dale Parducci has earned the praise of clients thanks to his enthusiastic approach and unrelenting passion for physical fitness and personal training. Born and raised in New Jersey, Dale relocated to New York when he founded Parducci Fitness, a company dedicated to providing clients with everything they need to achieve their personal fitness goals.
With customized training programs and nutrition plans, Parducci goes to great lengths to ensure his clients benefit from a high level of individualization that aligns with their current fitness level as well as their short- and long-term training goals. Despite his busy schedule, the dedicated fitness coach and personal trainer also competes frequently in fitness competitions and is a regular at photo shoots for a wide range of health and fitness publications.
Since founding Parducci Fitness, Dale has taken full advantage of the opportunity to work with clients from all over the globe as an online fitness coach and personal trainer. In addition to his online clients, Dale also works with clients from all over the tri-state area of New York, New Jersey, and Connecticut. Whether online or in person, Dale’s clients benefit from individualized training and nutrition programs designed to ensure they achieve each and every one of their specific short- and long-term fitness and training goals.
How did you get started in this business? What inspired you to start this business?
Since I’m so passionate about fitness and nutrition, I never saw myself doing anything other than personal training and fitness coaching.
How do you make money?
I work with both online and in-person clients to create custom nutrition and fitness training plans.
How long did it take for you to become profitable?
I developed a lean startup business model to ensure the business would be profitable within a month or so, which it was.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
No, not in least bit. I knew there would be a big payoff if I committed to investing my time and energy into this business, and I was right.
How did you get your first customer?
My early clients were all the product of word of mouth.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I do a lot of things to ensure my business continues to get a lot of exposure and visibility, including competing in fitness competitions and writing articles for health and fitness publications.
What is the toughest decision you’ve had to make in the last few months?
Deciding how to arrange my schedule in a way that maximizes the time I have available to clients is usually the most difficult process I deal with each month.
What do you think it is that makes you successful?
I love everything about what I do: I’m excited about getting right to work each and every morning when I wake up.
What has been your most satisfying moment in business?
Getting to meet Dexter Jackson was especially gratifying, and I’m certainly proud that I’ve been featured in so many prominent health and fitness publications.
What does the future hold for your business? What are you most excited about?
I’m always most excited about working with people who are excited about putting in the time and energy necessary to achieve their fitness goals.
What business books have inspired you?
Success: In Sport and In Life, by Percy Cerutty.
What is a recent purchase you have made that’s helped with your business?
There are a few apps I’ve purchased that have helped me with organization and time management.