Gary David is the founder and CEO of CrazyMass, one of the nation’s leading supplement companies. They specialize in weight gain and muscle enhancing products that have helped millions of men and women around the United States achieve the body they want with natural ingredients. Before starting CrazyMass in 2006, Gary was a bodybuilder and personal trainer for several gyms throughout Northwest Michigan, helping clients meet their fitness goals. Gary happily worked in this profession for over 15 years. With his passion for the health and fitness industry, he saw that most weight gaining products to increase muscle were made with ingredients that were dangerous or of poor quality. He knew there was a safer and healthier way to do this, so he created a special blend of herbs, amino acids, and nutrients to help bodybuilders slim down and gain muscle. From there, CrazyMass was born, and they’ve been growing at an alarming rate every day since!
Although Gary no longer participates in bodybuilding competitions, he continues to be involved in the community, helping others prep for shows and attending events where he can advertise CrazyMass products. When Gary isn’t working long hours, he likes to spend his time working out at the gym, boating on Lake Michigan, traveling the trails around Northern Michigan by four-wheeler, and spending time with his family. He also loves to take a yearly trip to Europe with his wife and children.
How did you get started in this business? What inspired you to start this business?
I got into this business back in 2006 because I was really into bodybuilding and was on the hunt for healthy supplements for both my bulking and cutting phases. Everything I found that was natural tasted like dirt and was not effective. Everything that was effective was not healthy and could not be sustained long-term. Out of this frustration, I teamed up with a fellow fitness fanatic and we came up with CrazyMass: legal anabolic steroid stacks for bulking, cutting, building strength, and building endurance. We only use natural ingredients that work with our unique body chemistry, so our guys see results quickly and safely.
How do you make money?
My company and I sell a variety of products that range from protein powders to stacks that contain natural anabolics. Our products are then marketed to amateur and professional bodybuilders, as well as individuals who frequently workout and ar looking to achieve that healthy muscular physique. CrazyMass products are perfect for shedding fat and gaining muscle quickly, enhancing workouts. Thus, we do not recommend using CrazyMass without frequently working out, of course, as you will not see results. We create, test and sell each of our products on our website at an affordable cost, so everyone can achieve the look they’ve always dreamed about.
How long did it take for you to become profitable?
Well, I mean profit didn’t come overnight, as there are so many supplements and other products marketed to our target consumers. It can be overwhelming to know what is going to give you results and is worth the money. It took us about six months to start seeing major profits, but the struggle has been worth it. My business partner and I worked hard, attended bodybuilding shows, and dedicated a majority of our time to spreading the word about CrazyMass. Now, we see such amazing CrazyMass reviews and are so thankful that people are seeing major results. It makes the struggle worth it.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Of course, there were times when I wondered if my products were going to stand out from the crowd, or even worse, if other big names were creating similar products at the exact same time as we were! Not being able to stand out is the link between being successful and the whole company flopping. I was able to handle my doubt by taking an active role in the production process. I was right there to help with research and choosing the ingredients for each product, contacting bodybuilders to try out our products, and ensuring the manufacturing of our products was of the highest quality. This way our customers know that we are the real thing and that our products stand out from the others.
How did you get your first customer?
Well, I was actually at a gym up in my hometown and was talking to one of my buddies about the ISO Ignite protein shakes we sell at CrazyMass. He wanted to try it out so I sent him some samples of the Power Vanilla shake. A week later he called asking if him and his buddies could buy more! Ever since then, any product that we formulate, my friend is the first to check it out. He is honest, and he has tried a lot of supplements on the market. It’s great to have someone so supportive.
What is one marketing strategy (other than referrals) that you’re using that works well to generate new business?
We use a lot of visuals and keep our advertisements simple. Our visuals contain a lot of before and after photos of real customers, so that new and potential customers can see that our products work. But these photos don’t show you the hard work these individuals have put in at the gym. This isn’t a diet pill that does all the work for you! Those never work. CrazyMass products work with your body to make your workouts more effective.
Testimonials are also a great way to get the word out there, especially on social media platforms. We use customers who have used our products and with their permission to get their photos and create visuals with them. We also take part in a lot of forums that are dedicated to bodybuilding and health and fitness, to answer questions and provide tips to stay fit, lean, and muscular. We also like to keep our advertisements short and sweet, that way we can get straight to the point without all the fluff that you may see from other competitors.
What is the toughest decision you’ve had to make in the last few months?
Lately, the toughest decision that I have to make is putting my personal life on hold to make sure we hit our goals with releasing new products. Not seeing my wife and kids has been difficult but I this is my passion and it allows me to give them the life they deserve, so I know that in the end a little sacrifice is worth it. We also have a family vacation planned in a few months so I am working hard until then. It’s the perfect reward! After this vacation my work won’t be as busy, so I can go back to that healthy work-life balance.
What do you think it is that makes you successful?
There are a few things that have made me successful but if I had to highlight two things it would be my passion for fitness and natural products. This is what motivates me to work hard everyday. I love to go the natural route in everything, even cleaning products at home. My family eats a lot of natural foods, like fresh organic veggies and meats. Why not use natural supplements? I want CrazyMass to be the number one go-to site for bodybuilders and to be sure that everything we put out is top-of-the-line and is made with the best ingredients available. With the combination of that drive for success and creating quality products at a fair price, is what has helped both myself and the company become as highly rated as we are.
What has been your most satisfying moment in business?
There have been a lot of satisfying moments in my life since the start of CrazyMass. But the moments that stand out the most to me is watching each of my customers transform their lives and their bodies from using our products. I love it when they talk about how happy they are with the amount of mass they’ve achieved because of our supplements, or how easy this cutting phase has been with CrazyMass compared to without. It tells me that we have a good product on the market and it drives me to keep selling. Our CrazyMass reviews say it all!
What does the future hold for your business? What are you most excited about?
The future is looking pretty good for CrazyMass as a whole. More and more people are trying to get healthy and improve the appearance of their body. As a society, we have accepted that cardio isn’t the only answer for losing weight and looking good. More people are turning to muscle building to change their bodies. Thus, CrazyMass is serving a growing population. But I also want CrazyMass to give these people more. In the future we will provide the public with knowledge, workout routines, and of course, products.
As for trends, the one that I am seeing a lot of and that’s got me pretty excited is more gyms are using functional fitness for their clients. While gaining large masses of muscle is what we are aiming for here, having functional fitness is essential to prevent injuries while lifting. Another one I see on the supplement side is D-Aspartic Acid, which can help raise testosterone levels and boost muscle gain, without side effects.
What business books have inspired you?
The one book I say I would recommend at the moment is “The Ultimate Sales Machine” by Chet Holmes. I am telling you, this guy is a genius when it comes to getting the sale. He provides a ton of marketing strategies that are designed for the health and fitness industry and breaks them down into easy to achieve steps that even the most novice of entrepreneurs can do. I think this is a must-read book for anyone who wants to start a gym, be a personal trainer, or someone like me who is selling supplements to the masses.
What is a recent purchase you have made that helped with your business?
It wasn’t exactly a purchase, but I hired someone to do the social media marketing for CrazyMass. We wanted a more substantial presence on Facebook, Instagram, Twitter, YouTube and other platforms. So after some team brainstorming, I decided to hire someone to help me make it happen. So far, it has been a great investment, attracting a bunch of new clients that we never marketed to before. I am hoping to see some huge gains when it comes to customers and sales.