Originally from Bayside, Queens, Christopher Paruch attended Chaminade High School in Mineola, where he was elected to the national honor society. In addition to his academic achievements, Christopher Paruch represented the Flyers in baseball and football. Mr. Christopher Paruch attended Columbia University, where he majored in Sociology and Business Administration. After graduating, Christopher Paruch worked at the Manhattan District Attorney’s Office as an investigative analyst before pivoting into the private sector. In the private sector, Christopher Paruch traded commodities on the COMEX exchange trading options and futures in the copper, gold, and silver rings. He then worked at Proprietary Trading Fund specializing in using options strategies on short-term, event-based arbitrage opportunities for medium to long-term growth positions. He has had a successful career in a variety of fields, including banking, real estate, genetic testing, marketing, lead generation, and business operations.

How did you get started in this business?

I gained exposure to the lead generation business, through my time working in a number of different markets and verticals: Commodities, Real Estate, Search Engine Optimization, Health Insurance, Finance, Automobile, B2B, and B2C.

How do you make money?

Revenue is generated by analyzing large volumes of data, identifying trends within certain socio-economic demographics. Once a pattern or trend is identified, the most important aspect is the conduit through which the client is targeted and increasing our conversion rate through a number of different KPIs.

How long did it take for you to become profitable?

The business was started as a side hustle and transformed into a consistent revenue stream within the first month.

When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?

Like the majority of people, doubt is always a thought in the back of our heads at first. When I began my journey I doubted it would work many times. However, perseverance and organization allowed me to make it through the struggle of doubting myself.

How did you get your first customer?

My first client was a company that had an untapped supply of resources of data/potential within their CRM but did not know how to operationalize and monetize their assets.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?

One of the most successful marketing strategies is the creation and implementation of landing pages to acquire new impressions which carry a low cost per acquisition.

What is the toughest decision you’ve had to make in the last few months?

I haven’t had to make many tough decisions lately. I know that when choosing what I wanted to do with my career, that was a little difficult. But, once I dipped my toe into the water, I learned this was the right fit for me.

What do you think it is that makes you successful?

I am diligent and perseverant.

What has been your most satisfying moment in business?

The most satisfying moment in business was when I got my first customer. Being able to feel that exhilarating feeling of accomplishment made it so much more satisfying when entering this career path.

What does the future hold for your business? What are you most excited about?

The data and lead generation business is an exciting business that presents a number of different verticals and opportunities on the horizon. Furthermore, some interesting verticals I have been looking into are cryptocurrency pricing data blocks, web 3.0, NFT platforms/customers, and traditional B2B/B2C.

What business books have inspired you?

Traction by Gino Wickman. Get a grip and gain control with the Entrepreneurial Operating System. Inside Traction, you’ll learn the secrets of strengthening the Six Key Components of your business.

What advice would you give to your younger self?

Read and take more risks.

Are you willing to be a mentor? If so, how should someone contact you?

No, not at the moment.

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