Christopher Bicourt was born and raised in London in the UK. His obtained a bachelors degree from Ravensbourne College of Design and Communications with honors. He focused on Professional Broadcasting. Unsatisfied with one degree, he moved on to get his bachelors in English and Spanish as well.
As he worked to obtain experience in the field, he demonstrated his willingness to go where the need required. This openness led him to reside in Brazil and Cuba at different times. This life experience enhances his skills and knowledge while allowing him to grow professionally.
Chris discovered marketing over the years and found the broadcasting tools he obtained through college fit the job goal well. His expertise allowed him to thrive in the ever growing digital medium. He honed his skills in content marketing and focused on making a campaign successful for every adventure he dove into. After twelve years in the industry he’s grown comfortable in the space, expanded his knowledge on the various approaches to a successful marketing campaign, and developed a passion for technology and emerging horizons. Some of his favorites are Virtual Reality (VR), Augmented Reality (AR), and blockchain.
Christopher Bicourt strives to tell a compelling story through the merger of creativity and technology.
How did you get started in this business?
From a young age I’ve always wanted to impress people, make them excited about the things I was excited about, and share new ideas. When the opportunity presented itself to become a personal assistant to a marketing director, I jumped on it. It gave me experience and taught me this was something I could love.
In time I moved into a similar position myself, growing slowly from the bottom up until the point where I was developing campaigns myself. Having the degree in Television and Broadcasting I was able to apply those skills to the task of helping clients reach their goals.
What do you enjoy most about your job?
I love the level of communication I have with the customers I work with. Often companies develop and plan and show results with little in between. It’s important for a business owner to know what is happening with their account. The more they understand what we’re doing the better they’ll be able to assist in the future.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Absolutely. I think everyone does that. Initially there was a lot of second guessing and additional research that went into each project. As I continued to learn about digital marketing, content marketing, and campaign development I found that doubt faded away. I am thrilled this is the community I serve and the team that works with me is amazing. There is no longer room for doubt in my skills or the skills of those around me.
How did you get your first customer?
Word of mouth actually. It was a natural progression from prior associate to new client when I opened my own copywriting company. I’ve since been able to help countless companies achieve their goals.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Really, referrals are the primary channel for growth for me. On occasion I’ve run some facebook ads or some google ads, but it’s word of mouth, I got it right for customer x type of referrals that have built this company.
What is the toughest decision you’ve had to make in the last few months?
Really, it’s been a lot of tough choices since the start of the pandemic. Building a company under these circumstances has been challenging. Every choice I’ve made has been uniquely difficult because it has lasting impact on how we continue going forward as this ends.
What do you think it is that makes you successful?
My dedication to the client’s success is what makes me successful. I don’t focus on what would help me but what would help my team or my clients. They are the keys to the future for me and I am looking forward to seeing things come together for all of us.
What has been your most satisfying moment in business?
Oh! Good question. Well, I think the moment I actually started my copyright writing business. It was scary not having that steady paycheck coming in, that didn’t stop me though. I’m glad it didn’t. Things have really grown and covering overhead and personal bills on my time and my plan has been rewarding.
What does the future hold for your business? What are you most excited about?
The future of my business is growth. My five year plan is to be large enough to do more than just copywriting. I would love to be able to teach my clients how to do some of the work on their own, how the marketplace and marketing online works. It’s a growth field that really positions us as marketing leaders with an eye for what is on the horizon.
I also see the company moving more towards the various perceptional realities as well. There’s a place in the VR world and AR worlds to connect with clients. We’re going to lead the charge.
What advice would you give to your younger self?
Don’t give up. It might sound redundant, but really I would say don’t give up. Too often we hit a rough patch and want to walk away. In reality, if we stick with it, we grow. Sticking with it when it gets difficult can be hard but rewarding.
Are you willing to be a mentor? If so, how should someone contact you?
I would love to be a mentor but the time isn’t afforded to me right now. I’m looking forward to that changing in the near future though. Once it does, I’d be happy to connect with people and help them learn this ever changing, ever growing industry.