Meet Brook Lang, an exceptional GTM Specialist and senior-level tech executive. Based in the city of Seattle, Washington, Brook’s journey has spanned four continents, leaving an indelible mark on the tech industry.
Brook’s dynamic personality, infectious energy, and meticulous attention to detail have earned him a reputation as a results-oriented visionary. His natural charisma and approachability make him the perfect liaison for connecting with stakeholders from all walks of the industry – be it consumers, business partners, clients, employees, or C-level executives.
A seasoned technology executive, Brook has excelled in diverse areas of the tech industry, ranging from public cloud platforms to B2B SaaS enterprise solutions, ad tech, mobility, and much more. His expertise extends to an impressive array of sub-sectors, including eAV/Robotaxi, eVTOL, urban air mobility, telematics, IoT, AI & ML, e-commerce, and wireless telecom.
Passionate about Environment, Sustainability, & Governance (ESG) standards, Brook is a staunch advocate for just causes and environmental responsibility in all his ventures. Throughout his illustrious career, Brook has held key leadership positions, making a significant impact on the companies he served.
As the co-founder and CEO of Montavo, he led the development of cutting-edge online-to-offline correlation advertising technology in digital, mobile, and television ad-tech solutions. Under his guidance, Montavo formed global partnerships with wireless spectrum holding companies and cloud-based IP multicast satellite and terrestrial CDN Co.
Later, as the General Manager of Sales and Business Development in the Americas and Asia at Huf Group (SixSense), Brook played a pivotal role in expanding the telematics and mobile applications division, catering to the emerging markets of MaaS, TaaS, and autonomous vehicles.
At MoveMee, a London based company in the new mobility sector, Brook remained at the forefront of innovation. He actively contributed to the development of Phase II TaaS and Phase III UAM solutions, with a particular focus on electric AVs and eVTOL equipment.
Additionally, Brook serves as a Board Advisor to a satellite & terrestrial wireless and media holding company, optimizing video/media content over IP through satellite and terrestrial LPTV wireless networks. Brook’s influence goes beyond leadership roles; he is sought-after as a speaker at industry events, a company media spokesperson, and a contributor to leading trade journals.
His expertise and experience have led him to serve as a Director or Advisor to numerous technology companies, generously sharing his insights with the wider tech community. Brook Lang holds a BA in Business Administration from the prestigious University of Washington – Michael G. Foster School of Business. His education focused on marketing, finance, international business, and information systems, laying a strong foundation for his remarkable journey.
As Brook continues to push the boundaries of innovation, his impact on the industry is poised to endure for generations to come. In this interview, he will be shedding light on the profound social impact of robotaxis.
Could you explain to our audience what robotaxis are and how they differ from traditional taxis?
Robotaxis are autonomous vehicles designed to provide transportation services on-demand, similar to traditional taxis. The key difference is that they operate without human drivers and are electric vehicles that will be charged from green power, utilizing advanced sensors, artificial intelligence, and onboard computing systems to navigate and transport passengers safely from door-to-door.
Let’s discuss the social and environmental benefits of robotaxis. How do they contribute to combating global warming and reducing carbon emissions?
Robotaxis use electric power, there are currently no robotaxi companies planning to launch at scale gasoline-powered vehicles, making them much greener than traditional fuel-powered vehicles. Given that transportation is a significant contributor to global greenhouse gas emissions, the widespread adoption of robotaxis can lead to a significant reduction in carbon emissions, helping to combat climate change.
You mentioned that robotaxis could be more cost-effective than traditional ride-hailing services. Could you elaborate on how this cost-effectiveness is achieved?
The elimination of the human driver from the equation reduces labor costs, which leads to lower fares for passengers. As a result, the cost per mile for a robotaxi at scale could be as low as $0.50 to $.95 by some estimations. This affordability makes it an attractive option for individuals across all the different economic classes.
Another crucial aspect is the inclusivity of robotaxis. How do they address transportation challenges faced by individuals with mobility issues or living in underserved communities?
Robotaxis offer a safe and reliable means of transportation, benefiting people with disabilities, the elderly, and those residing in underserved areas. By enhancing accessibility, these autonomous vehicles contribute to social inclusion, enabling individuals to access essential services like employment, healthcare, education, and social activities more easily.
Now, let’s discuss traffic congestion. How can robotaxis help alleviate traffic issues in urban areas?
Autonomous vehicles come equipped with intelligent navigation systems that can optimize routes and reduce traffic bottlenecks. A study from the University of Cambridge even showed that driverless cars could improve overall traffic flow by up to 35%. By mitigating congestion, robotaxis can lead to reduced travel times, fuel consumption, and air pollution.
On another note, how do robotaxis contribute to job creation and economic growth?
The emergence of robotaxis creates new job opportunities in various sectors. From engineering and software development to fleet management and infrastructure construction, the development, manufacturing, and maintenance of autonomous vehicles generate employment. This growth also stimulates economic progress, fosters entrepreneurship, and attracts investment in related fields.
It’s evident that robotaxis have a wide range of positive implications for society. As a GTM Specialist, how have you been helping businesses and policymakers navigate the evolving landscape of autonomous vehicles?
My role as a GTM Specialist involves providing insights and guidance to robotaxi businesses and policymakers on how to maximize the efficiency of their autonomous vehicle operations and policies. I help policy makers understand the social and environmental impact of robotaxis, identify opportunities for the public good, and address challenges in implementing this technology effectively.
Your expertise is undoubtedly valuable in this field. To wrap up, could you summarize the immense potential of robotaxis in terms of accessibility, affordability, sustainability, job creation, reduced congestion, and enhanced safety?
The adoption of robotaxis offers immense potential for positive change. They provide accessible and affordable transportation options for all, contribute significantly to reducing carbon emissions, create new job opportunities, alleviate traffic congestion, help people get their time back while riding rather than driving and enhance safety on the roads. It’s a game-changer in the transportation landscape and has the power to shape a more sustainable and equitable future.