Bartolo “Bart” Hernandez is a distinguished sports executive and the President of Global Sports Management, renowned for his innovative approach to athlete management. With a rich background as a former baseball player from Queens, New York, Bart brings firsthand experience and deep insights into the challenges athletes face. Under his leadership, Global Sports Management has become a leader in integrating technology with traditional management practices, enhancing athlete performance and well-being. Bart is a strong advocate for mental health awareness in sports, championing programs that support athletes’ psychological resilience. His commitment to holistic athlete development and community engagement is evident through his support of various philanthropic causes, including the Wheelchair Foundation and Feed America. Bart’s vision and dedication continue to shape the future of sports management, making him a respected figure in the industry.

How did you get started in this business?

I started in the sports industry as a passionate baseball player in Queens, New York. My love for the game and my firsthand experience with its challenges inspired me to transition into sports management. I wanted to use my insights to help athletes navigate their careers and lives more effectively.

How do you make money?

We generate revenue through a combination of athlete management fees, endorsement deals, and consulting services. Our focus is on creating value for our athletes by enhancing their careers both on and off the field, which in turn benefits our business.

How long did it take for you to become profitable?

It took about two years to become consistently profitable. The initial phase involved a lot of investment in building relationships, establishing a strong reputation, and developing comprehensive services that truly meet the needs of athletes.

When you were starting out, was there ever a time you doubted it would work?

Absolutely, there were moments of doubt, especially when facing the competitive nature of the industry and the challenges of establishing credibility. However, my passion for sports and belief in the value of holistic athlete management kept me motivated.

How did you get your first customer?

My first customer came through networking within the sports community. Leveraging my background as a player, I connected with athletes who valued my experience and perspective, and this led to my first management client.

What is one marketing strategy that works well to generate new business?

Building strong personal relationships and maintaining a stellar reputation have been crucial. Word-of-mouth referrals from satisfied athletes and leveraging social media to highlight our success stories have been very effective.

What is the toughest decision you’ve had to make in the last few months?

Deciding to invest heavily in new technology platforms to enhance our services was tough. It required significant resources, but I believe it’s essential for staying ahead in athlete management.

What do you think makes you successful?

My success stems from a genuine passion for sports and a deep understanding of athletes’ needs. Combining this with a commitment to continuous learning and innovation has been key to my success.

What has been your most satisfying moment in business?

Seeing athletes I’ve managed transition successfully into their post-sports careers has been incredibly satisfying. Knowing that I’ve played a part in their long-term success is very fulfilling.

What does the future hold for your business?

The future is bright, with plans to expand our technological capabilities, enhance our mental health support services, and increase our focus on holistic athlete development. We aim to set new standards in athlete management.

What business books have inspired you?

“The Inner Game of Tennis” by Timothy Gallwey has been particularly inspiring. It offers deep insights into the mental aspects of performance, which is highly relevant to my work in athlete management.

What advice would you give to your younger self?

I would advise myself to embrace every challenge as a learning opportunity and to never underestimate the importance of mental health in both personal and professional life.

Are you willing to be a mentor?

For sure, I’m passionate about sharing my experiences and helping others navigate the sports industry. Mentoring is a way to give back and support the next generation of sports professionals.

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