Akash Kesari has persevered with a positive attitude determination to become a successful business owner with, at present, nine employees and a growing payroll. Akash Kesari has been able to accomplish this by working seven days a week without any breaks.
Kesari has consolidated the belief that he has in himself and his abilities and met each obstacle with courage. Akash Kesari began at the entry-level of a brand-new business, one he has never worked in before, and was able to excel enough to become a director in record time.
Along the way, Akash Kesari has given jobs and opportunities to dozens of individuals, providing them with stable jobs, teaching them how to make money, pay their bills, and provide for their families.
How did you get started in this business?
After completing my medical training I took some time to work in various fields and noticed a striking lack of financial and marketing expertise in the healthcare realm. As a provider, I was acutely aware of the needs of a growing practice. Being able to take advantage of marketing and financial tools allows providers to accelerate their growth. DNA Marketing is a reflection of that need. As my personal marketing brand DNA Marketing is able to analyze practice fundamentals and develop action plans for growth while providing a strong financial backbone to providers.
How do you make money?
It starts with direction, like a compass needle we have to be pointing in the right direction. Our goals will be achieved not through big successes but through adding more and more rungs to our ladder.
How long did it take for you to become profitable?
After completing medical training and spending time in various fields, I was able to find my calling. This took a few years, but it was all worth it in the end.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
As an entrepreneur in the marketing industry failure is a daily occurrence. As we have been promoting new products and services there is a battle to overthrow the existing paradigm. Entrenched views can be very hard to break, and behavior modification takes time. The biggest failure I’ve made and still do continue to make is not understanding that change takes time and patience. Being patient with both colleagues and clients was a key skill that I had to acquire through trial and error. Providing an idea of the right amount of time to bake and fully become accepted while guiding individuals along the way is what I strive to achieve.
How did you get your first customer?
Obtaining the right connections over the years helped me to get my first customer.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Ask simple questions. I highly recommend people look around their lives and ask very basic questions about why they do what they do. I think they would be surprised by the answers they receive.
What is the toughest decision you’ve had to make in the last few months?
Thankfully, I have not had to make many decisions lately that have been tough for me to decide what to do.
What do you think it is that makes you successful?
Focusing on the big picture. Entrepreneurs should think ahead, volatility is a feature of every business and it should not guide strategy. A good entrepreneur understands short-term risk and is not affected by volatility.
What has been your most satisfying moment in business?
My most satisfying moment was creating my personal marketing brand DNA Marketing.
What does the future hold for your business? What are you most excited about?
Success and immense growth. There is a growing market for DNA Marketing and it will begin to flourish before you know it.
What business books have inspired you?
Jonathan Livingston Seagull by Richard Bach
It’s a study of perspective and hope. I appreciate what it taught me about the importance of failure and the power that hope gives us
What advice would you give to your younger self?
Focus on your strengths, don’t worry about detractors. Many of the things you think are important now won’t really matter later. Just enjoy the time you spend with friends and family, and make more memories.
Are you willing to be a mentor? If so, how should someone contact you?
No, not at the moment.