Sheldon Burnett is a logistics executive and former commodity trader based in Miami, Florida. With a strong background in finance, international trade, and supply chain management, he has spent decades navigating the complexities of global commerce. Originally from Toronto, Canada, he developed an early interest in business and global markets, leading him to pursue degrees in International Politics, Business, and Law. These disciplines have shaped his approach to trade, investment, and logistics.
Burnett began his career in commodity and currency trading before transitioning into logistics, where he now specializes in global supply chain management. His experience spans multiple industries and continents, giving him a unique perspective on market dynamics, operational efficiency, and the challenges of international trade.
Beyond business, he is passionate about ice hockey, cooking, and philanthropy. He was honored with the Humanity Award for his contributions to disaster relief efforts in the Bahamas after Hurricane Matthew.
In this interview, Burnett shares his insights on the future of global trade, the role of technology in logistics, and the key lessons he has learned throughout his career.
What inspired you to pursue a career in commodity trading and logistics?
I’ve always been fascinated by how interconnected the world is. When I started in commodity trading, I saw firsthand how a single shift in one market could create ripple effects across industries and economies. Understanding those patterns and finding ways to stay ahead of them was a challenge I enjoyed.
Logistics became a natural next step because it’s the backbone of global trade. It’s one thing to trade commodities, but another to ensure they move efficiently, on time, and at the right cost. I wanted to be involved in the full process, from market strategy to physical execution.
What is one lesson you learned early in your career that still applies today?
Never assume anything. Whether it’s a deal, a shipment, or a market trend, you have to verify everything. I once took on a logistics contract without thoroughly vetting the client’s financial stability. They defaulted, and it cost me valuable time and money. That mistake reinforced the importance of due diligence. Trust is earned, not assumed, and every detail matters in this business.
How has technology changed global trade and logistics?
Technology has completely reshaped the industry. Artificial intelligence is making supply chains smarter by predicting delays, optimizing routes, and reducing inefficiencies. Blockchain is bringing transparency to transactions, helping eliminate fraud and ensuring the authenticity of goods. Real-time data analytics allow businesses to adjust operations instantly rather than relying on outdated information.
These advancements mean companies can be more proactive rather than reactive. The days of simply shipping a product and hoping it arrives on time are over. Now, we can track every detail, anticipate problems, and respond immediately.
What is one trend in global trade that you’re excited about?
The rise of AI-driven logistics is something I believe will revolutionize the industry. Predictive analytics, machine learning, and automation are already reducing inefficiencies, but we are just scratching the surface. I see a future where supply chains operate with almost no human intervention—where AI can handle demand forecasting, route optimization, and even customs compliance. That level of automation will drive costs down and reliability up.
What is the biggest challenge facing global supply chains today?
Uncertainty. Political instability, economic fluctuations, and supply chain disruptions make long-term planning difficult. One country imposing a new tariff or sanction can throw an entire trade route into chaos. Companies that don’t have built-in flexibility struggle to adapt.
Another challenge is cybersecurity. As logistics becomes more digital, it’s also more vulnerable to cyberattacks. Companies need to invest in security and risk management to protect their operations.
What advice would you give to companies looking to optimize their logistics strategies?
Invest in data. The more real-time information you have, the better decisions you can make. Companies that rely on outdated logistics models will struggle. Those that embrace predictive analytics, AI, and automation will thrive.
Also, build strong relationships. Technology is critical, but at the end of the day, trade still relies on trust. Having reliable partners and suppliers can make all the difference when things go wrong.
How do you stay productive in such a fast-moving industry?
I focus on decision-making speed. I don’t let choices linger. I gather the best available information, make a decision, and adjust as needed. Indecision is the enemy of efficiency.
I also take breaks to clear my mind. Cooking is something I do when I need to step away from work. It requires focus, precision, and creativity, which helps reset my thinking before I dive back into a complex problem.
What is one misconception people have about logistics?
That it’s just about moving things from one place to another. Logistics is a science—it involves risk management, cost optimization, legal compliance, and strategic planning. The best logistics professionals don’t just move goods; they create systems that make trade more efficient, resilient, and profitable.
What is one failure that shaped your approach to business?
Early in my career, I focused too much on short-term profits. I chased quick wins rather than thinking long-term. That mindset led to some missed opportunities and partnerships that didn’t last. Over time, I realized that sustainable success comes from building strong foundations, not quick deals.
What role does ethics play in global trade?
It’s everything. Trade relies on trust. If a company gains a reputation for cutting corners, overpromising, or not delivering, it won’t survive. Ethical business practices aren’t just good morals; they’re good business. The companies that operate with integrity build stronger relationships and gain long-term advantages.
What do you see as the future of commodity trading?
I think we’re moving toward a more data-driven, decentralized system. Blockchain technology will continue to eliminate middlemen, making transactions faster and more transparent. AI will make pricing models more accurate, reducing volatility. There will also be a stronger emphasis on sustainability, with companies needing to prove their sourcing and environmental impact to remain competitive.
What is one business idea you think has huge potential?
A secure AI-driven payment system for global freight transactions. Right now, international payments for logistics are slow and outdated. A platform that automates currency exchange, verifies transactions in real-time, and ensures compliance could revolutionize the industry.
What is one book that influenced your career?
“The Obstacle Is the Way” by Ryan Holiday. It’s all about using challenges as opportunities. That’s exactly how I approach business—problems aren’t barriers, they’re signals to adjust and find new strategies.
Final Thoughts
The world of global trade is evolving rapidly. Companies that embrace technology, data, and long-term thinking will lead the next generation of commerce. At the same time, core values like integrity, adaptability, and strong relationships remain just as important as ever.
“Markets will shift, and technology will advance,” Burnett says. “But success will always come down to strategy, trust, and ethical leadership.”
His career is proof that in the fast-changing world of logistics and trade, those who adapt and stay true to their principles will always find success.