Sanat Ranganathan, the Principal Attorney at the Law Offices of Sanat Ranganathan, is a seasoned attorney with a well-trained sense of justice. Sanat grew up in Asia and spent time in both England and Holland before landing in the U.S. where he would settle down and eventually get married. His education is equally as exciting with attendance to Warwick University School of Law in the United Kingdom, Leiden University Europa Institute in the Netherlands, and Duke University School of Law in the United States. Each of those schools by their own merit are difficult to obtain admittance to let alone all three of them. Here in the United States Sanat begins working as an attorney for businesses such as International Cellular Providers and Universities. With each prominent position, Sanat works on honing his skills and expanding his expertise. He works hard in areas such as privacy and security, fighting to protect sensitive information. Sanat has also advocated to implement new regulations concerning Federal Law and compliance. He is also incredibly skilled in negotiating cases that involve intellectual property, contracts and compliance, technology, software licensing, SaaS, I.T. and e-commerce. There are endless areas of the law that Sanat has taken the time to study and master in order to fight for his client’s needs and for justice, whenever the need arises and as the Principal Attorney at the Law Offices of Sanat Ranganathan, he can do just that.
How did you get started in your industry?
I always knew I wanted to pursue a career as a lawyer. I started to admire the practice of law while I was still in high school and then continued to work very hard in law school to obtain my various degrees and bar associations.
How do you make money in your field?
As is typical with any law firm, there are usually retainers involved with my fees, for hourly based projects, or sometimes there may be percentages or flat fees based on the type of case I am working on.
How long did it take for you to become profitable?
When you are starting your own law firm, you can keep overhead costs low many different ways. If you are smart about it, you can become profitable within that first year.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Sure. Things sometimes happen that make you feel doubt, but I have always been a very hard worker and very in-depth studier. Thanks to my love for expanding my knowledge and my good work ethic, I knew that even if things got tough, I would always land on my feet.
Do you remember how you got your first client?
If I recall correctly, it was a referral from a former supervisor.
What is one marketing strategy that you’re using that works really well to generate new business?
Sending targeted emails that provide information about the legal services I can offer has been a successful strategy. For instance, I have done a lot of work with Universities so I may try to identify and enroll in various University procurement and legal initiatives.
What is the toughest decision you’ve had to make in your professional life?
In the past when I have left one job for another, those are always decisions you have to weigh carefully. Thankfully when you work for yourself, that is no longer a concern.
What do you think it is that makes you successful?
I love to study and learn. I am also incredibly driven to succeed and I will keep working hard until I have met my own standards of success which I have set very high for myself.
What has been your most satisfying moment in business?
When you put a lot of hours into a case and you also truly believe in it passionately, and then you win. That is monumentally satisfying.
What does the future hold for your business? What are you most excited about?
I am always looking for opportunities to grow so I will continue to look for whatever the next challenge is and that in itself is exciting.
What business books have inspired you?
Beating the Odds by Eddie Brown and Rework by Jason Fried and David Heinemeier Hansson
What advice would you give to your younger self?
Learn to be more assertive. Just having an abundance of knowledge doesn’t always put you at the front, you need to find your voice and speak up as well.