Roxanna Ahlbach is an esteemed Realtor based in Berkeley, California, known for her expertise in integrating marketing and negotiation practices into the real estate market. With a BA in Public Administration from the University of San Francisco, Roxanna began her career in international business development and marketing, working with prominent brands like Sephora and Pottery Barn Kids. Transitioning to real estate, she leverages her extensive marketing skills to provide exceptional service to her clients, focusing on what’s best for them, and community engagement. Roxanna is passionate about creating greener living spaces and serves as a Trustee on the board of Ecole Bilingue de Berkeley. She actively contributes to local charities and enjoys spending her free time exploring cultural activities with her family. Roxanna’s professional approach combines a deep commitment to her clients with her passion for building communities.
What initially drew you to a career in real estate after working in international business and marketing?
I grew up in a real estate family and was always drawn to real estate. It also felt like a natural progression from my marketing background. It allows me to combine my passion for helping people with my skills in marketing and negotiation. The dynamic environment and the satisfaction of facilitating significant life decisions for my clients make every day rewarding.
How do you incorporate your passion for sustainability into your real estate practices?
I focus on properties that offer sustainable features and advise clients on how to upgrade their homes in eco-friendly ways. I also stay updated on green building practices and technologies, ensuring I can provide knowledgeable advice that aligns with my commitment to sustainability.
What challenges do you face as a working mother in the competitive field of real estate?
Balancing work and family life is my greatest challenge. The real estate market doesn’t always conform to a 9-to-5 schedule, which can be tough. I strive to be present for my family while maintaining high professionalism for my clients, relying heavily on careful planning and time management.
Can you describe a particularly memorable transaction or client interaction?
There are so many! Everyone is unique and all of my clients have been a real joy to work with. I take a lot of pride in helping them achieve such big goals. Every single transaction stays with me for years. As someone who has bought and sold properties personally, I know how important my role is and what a milestone it is for the client.
What design trends are you currently excited about in the real estate market?
I’m really excited about the trend towards multi-functional spaces, especially as many of us are now working from home. It’s interesting to see how design can creatively address the need for versatile living spaces.
How do you stay informed and continue to learn in your field?
I regularly attend industry conferences, participate in training sessions, I’m a member of Top Agent Network, and other groups of high performing agents where we share ideas, feedback, and new ways to go the extra mile for our clients. I read a lot—everything from market analysis reports to interior design magazines. I also value networking with other professionals who provide diverse perspectives and insights.
What’s your approach to handling the emotional aspects of buying and selling homes for your clients?
I try to maintain clear, empathetic communication. Buying or selling a home is a significant emotional and financial decision, so I ensure my clients feel supported and informed throughout the process. This involves being accessible to address their concerns and helping them stay on their priorities to make sound decisions.
How has the real estate market in Berkeley changed since you started?
The Berkeley real estate market has seen a lot of growth, and the demand for eco-friendly homes has significantly increased. There’s also been a shift towards more community-oriented living spaces, like homes with ADU’s, and easy access to shops, restaurants, and transportation.
What future trends or changes do you anticipate in real estate over the next few years?
I anticipate a continued increase in the integration of technology in homes but a continued emphasis on a personal touch when it comes to a real estate transaction. I also think there will be a greater focus on community, sustainability, and density in how neighborhoods are developed.
What advice would you give someone just starting out in real estate?
Build a strong network and focus on continuing education. Real estate is always evolving, so staying informed and connected is key. Also, remember that this is a relationship-driven business. Your reputation and how you treat people can make or break your career. Always lead with integrity.