Richard Sorgnard is executive director of Morhea Technologies LLC. Morhea Technologies LLC creates, develops, engineers and manufactures complex electronic equipment, electrical signal generation (EST) devices (including FHSS signaling). The headquarters of Morhea Technologies LLC is located in Las Vegas, Nevada. Additionally, Morhea Technologies LLC participates in applied techniques for the medical, state and consumer electronics industries. Richard Sorgnard’s proprietary technology is currently used (under Morhea license) by multiple companies in the medical industry.
Richard is also the Director of Technology at the International Institute for Chronic Disease, a scientific organization and forum established to exchange information about many chronic diseases affecting people around the world. He works regularly with the technology of the generation of electric signals and applies the techniques in the medical and state sectors. Under the Morhea license, Richard Sorgnard has developed proprietary technology being used by various companies throughout the medical industry. As someone with a PhD in molecular cell biology, Richard Sorgnard is particularly interested in how the generation of electric signals can affect cells. This has led to developments, including RST-Sanexas, an electrical cell signaling treatment for pain. The technology has been called a breakthrough in pain management treatment. Many studies have been published in medical journals to describe the efficacy of electronic signal intonation (ESI) with patients. Richard explains that (ESI) is a patented technology at the communication level that has produced unprecedented patient outcomes.
Richard is determined to find as many applications as possible for quantum-based strategies in the medical industry. Sorgnard believes it can be used in even more medical issues beyond pain. When the appropriate electronic signals can be generated, they can be used to treat diabetic problems, arthritic disorders, claudication and most rehabilitation problems. There are also clinical trials that examine how it can help dementia. After serving in the United States Air Force, Richard Sorgnard studied at Northwest Missouri State University, graduating with a Bachelor’s Degree and Master’s Degree in Biology. Richard continued his studies by then graduating from Northwestern University with a PHD in Molecular Cell Biology. Sorgnard is actively involved in the design, development, engineering and production of complex electronic equipment, electric signal generation (EST) devices (including FHSS signaling), as well as applied techniques for the medical, governmental and consumer electronics industries.
How did you get started in your industry?
I pursued the study of biology in college, getting my PHD in Molecular Cell Biology, so I made sure to learn as much as possible from mentors and to gain experience from job opportunities that were going to align with my longer term career goals until I was able to branch out on my own wit Morhea Technologies LLC, where I became executive director. The objectives there is the same now as it was 20 years ago. Morhea Technologies is a medical technology development and engineering firm. We design and develop innovative products to mitigate chronic, intractable pain and activate regenerative processes in the body. The benefits have a far-reaching potential in addition to being enormously positive for the recipient. Since then, I have also had the privilege of becoming the Director of Technology at the International Institute for Chronic Disease where I can likewise have a share in treatments that are beneficial to many patients that are suffering with chronic illnesses.
How do you make money in your field?
We sell our product or technology to medical facilities, government facilities, the consumer electronics industry, and other outlets that are interested in making a purchase.
How long did it take for you to become profitable?
I believe Morhea Technologies LLC was profitable within the first 2 years of operations.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I think all entrepreneurs may feel overwhelmed at times. I am not necessarily one to doubt my decisions because I put a lot of thought and research into each one I make, but if I ever feel as though I have been pressured or rushed into making a decision, I may start to feel uneasy. I think the key is to give yourself time. Businesses are not built overnight. Some parts may come together quickly but as a whole, it can take quite a bit of time for the bigger picture to come together, and it is important to remember that. One way to stay focused is to remember why you are doing what you do. Stay focused on your purpose. The engineering process will always keep me interested; I will never tire of my job. Also, the end result is something I know will benefit others. These things are part of my why, they keep me focused and grounded.
Do you remember how you got your first client?
That was quite some time ago, but if I recall correctly, it was a hospital in Arizona. I had a contact there that I had connected with through networking, and I let that contact know what we were working on. He was very interested in the technology so when it was operational, he was ready to start a contract.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
Ramping up online exposure. It is important to have an online presence these days. Not only that, but you need to make sure you are using it wisely. Be sure you are using it to let your clients and potential clients know all that your company is capable of. Have you ever fallen victim to this scenario: you have been working with a client for years and then all of a sudden, they say “I didn’t know you can do XYZ for me?!” Think of the potential lost revenue. Also, use your online presence to connect with your clients. Some will send bios of key members of their executive team as a way to connect on a more personal level. This will help with client retention. Lastly, utilize your online presence to widen your exposure across the area you are serving. It will help you get your foot in the door somewhere if they have already heard your name before.
What is the toughest decision you’ve had to make in the last few months?
This has probably been a common decision that many have faced. Knowing how to allocate funds over this past year was a tough decision. All companies had at least somewhat of a guess to make due to the way Covid changed the economy and made the market hard to predict. I will say though, that prioritizing people, as in your employees, over bigger profits is never a bad decision even if it feels tough at the time.
What do you think it is that makes you successful?
I have always enjoyed working. I think that probably has contributed to my success. Even when I have been tired or I have been faced with long, hard days, I never had that urge to quit.
What has been your most satisfying moment in business?
We have been in business for a long time. Having a couple decades under the belt is satisfying. Each accomplishment is also just as satisfying as any other as far as the research and engineering process that goes into it and then ultimately seeing it come to life.
What does the future hold for your business? What are you most excited about?
Hopefully, another 20 years filled with many more discoveries and innovations. I am excited to see where the future takes us as far as medical advancements and technology. Technology has advanced so much, but I am sure that we are just getting started. Who isn’t excited about that?
What business books have inspired you?
Rework by Jason Fried and Think and Grow Rich by Napoleon Hill.
What advice would you give to your younger self?
To take my time when making decisions. Even if I have done the research. Do not let anyone pressure you to make a decision before you feel prepared to do so.