Michael Aizin has been an Attorney for over three decades. In that time, he has amassed invaluable insight and experience. He has shown time and time again that he is devoted to his career and to his clients.
Michael resides in New York with his family. He has a Law Office in Brooklyn which he practices out of when he is in New York. At other times, Michael is practicing law in New Jersey and Florida; both states where he is a member of the Bar Association. One thing that gives Michael an edge over the other lawyers in New York is that he is Fluent in Russian. The Tri-State area has a population of roughly 1.6 million Russian Americans. When one of them finds themselves needing legal help, they will no doubt turn to Michael.
Michael concentrates on representing Co-ops, Condo boards, and Homeowner’s Associations. In these situations, an attorney can serve as general legal counsel when it comes to management concerns, such as disputes or accusations of discriminatory behavior. If the board is unsure of a course of action they intend to take, an attorney can weigh in with their expert opinion. Michaels legal expertise doesn’t end there, his other areas of practice include real estate transactions, commercial litigation, State and Federal Court litigation, business transactions, corporate and international law.
Michael Aizin is clearly a very experienced Attorney that has helped a great deal of people over decades of serving his clients. There is no doubt that he has already made a huge impact on the communities he has served, and he will continue to enrich those communities through his legal expertise for years to come.
How did you get started in your industry?
I knew I wanted to practice law from a young age, so I always worked towards the goal of going to Law School. Then, I opened my own practice.
How do you make money in your field?
Like any Lawyer, I charge competitive rates for my services. Typically, it will be a yearly retainer but sometimes it is a flat fee based on the service I am providing.
How long did it take for you to become profitable?
I believe I was profitable my first year of starting my own practice because I already had a solid base of clientele built up.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I never doubted, I always knew this was what I wanted to do as my career, so I just stayed the course.
Do you remember how you got your first client?
I believe it was a friend who needed legal services.
What is one marketing strategy that you’re using that works really well to generate new business?
Get on the phone and call people. Sure, emails can be good marketing strategies, but people like to talk. When they have a conversation with you is when they can get a good feel of whether they can trust you which is very important for a lawyer. I have found that this strategy often results in more client referrals too, because of that trust you have built up, people feel better about recommending you.
What is the toughest decision you’ve had to make in your professional life?
When to start my own practice. Even though it was something I wanted to do, it was still a tough decision to make.
What do you think it is that makes you successful?
My drive. I am very determined; I show up every day no matter what and I get the work done.
What has been your most satisfying moment in business?
Every time I get to see the look on a client’s face when we win a case or I get an issue resolved for them and I get to see that relief and joy on their face is a satisfying moment.
What does the future hold for your business? What are you most excited about?
Hopefully, more growth and new clients, both of those things excite me.
What business books have inspired you?
Built, Not Born: A Self-Made Billionaire’s No-Nonsense Guide for Entrepreneurs by Tom Golisano and Think and Grow Rich by Napoleon Hill.
What advice would you give to your younger self?
I would just prepare myself for how much the world is going to change. Specifically, when it comes to technology, so I’d want to be more prepared to embrace that.