John Margerison is a driven and accomplished individual who has carved a multifaceted path in his professional journey. After graduating from Bond University on the picturesque Gold Coast of Australia, he embarked on a career as a traveling salesperson, specializing in investment properties. This experience laid the foundation for his subsequent venture into commercial real estate, where he honed his negotiation skills and showcased his innate talent for sales.
Driven by his passion for wellness, John pursued his interest and earned a diploma in therapeutic massage and clinical hypnotherapy and psychotherapy. This led him to a transition into the jewelry industry, working for a prominent chain. However, John’s entrepreneurial spirit beckoned, and he seized the opportunity to acquire one of their shops, venturing into business ownership.
Seeking to broaden his horizons, John Margerison embarked on international professional development courses, immersing himself in diverse cultures and forging lasting friendships worldwide. As his expertise in sales and negotiation garnered attention, numerous large corporations sought his consultancy services. Yet, his primary focus has remained within the financial markets, where he excels in developing algorithms that leverage artificial intelligence for automated trading decisions.
Beyond his professional pursuits, John is a philanthropist and humanitarian at heart. Over the past seven years, he has provided 1.5 million meals to the hungry and facilitated the escape of 41 individuals from the dire circumstances of war-torn Ukraine by personally sponsoring their flights to Australia. He has made substantial contributions to charities combating child sex slavery and supporting dental programs for underprivileged children.
Throughout his journey, John Margerison has discovered that his dedication to personal and professional growth has propelled his success. He fervently shares his expertise and experience, empowering others to achieve their own goals and aspirations. With a comprehensive background spanning marketing consultancy, jewelry, information technology software, property development, finance and lending, and healthcare, John offers invaluable insights to budding entrepreneurs, helping them overcome obstacles and navigate the intricacies of the business world.
Driven by his belief in the transformative power of entrepreneurship, John Margerison actively contributes to the entrepreneurial community. Whether through mentorship, consulting, or networking, he seeks opportunities to provide guidance and support to those taking the first steps towards launching their own ventures. Passionate about fostering success, John embodies the combination of hard work and fortuitous moments that lead to triumph, and he is committed to assisting others in their pursuit of business excellence.
How did you get started in this business?
I got started in this business after graduating from Bond University in Australia. I began my career as a traveling salesperson for investment properties, which laid the groundwork for my journey into commercial real estate. Along the way, my passion for wellness led me to earn a diploma in therapeutic massage and clinical hypnotherapy and psychotherapy. I then ventured into the jewelry industry and eventually acquired my own shop, marking the beginning of my entrepreneurial endeavors. As my expertise grew, I pursued international professional development courses, expanding my horizons and forging connections with people from around the world. Today, I leverage my skills as a consultant, mentor, and professional investor while actively engaging in philanthropy to make a positive impact.
How do you make money?
I make money through a diverse range of avenues. As a serial entrepreneur, I have been involved in various industries including marketing consultancy, jewelry, information technology software, property development, finance and lending, and healthcare. I have successfully run my own businesses and have also consulted for large corporations, utilizing my expertise in sales and negotiation. Additionally, I specialize in the financial markets, developing algorithms that leverage artificial intelligence for automated trading decisions. These ventures have allowed me to generate income while pursuing my passion for personal and professional growth. Alongside my entrepreneurial endeavors, I also engage in philanthropy to create a positive impact on society.
How long did it take for you to become profitable?
It took me several years to become profitable in my various business ventures. After graduating from Bond University, I began my career as a traveling salesperson for investment properties. It was a challenging starting point, but I learned valuable skills along the way. As I transitioned into different industries and started my own businesses, it took time to establish a solid foundation and gain traction. However, through perseverance, dedication, and continuous learning, I was able to navigate the ups and downs of entrepreneurship and eventually achieve profitability. The journey to profitability is a unique path for every business, and it required patience, resilience, and a constant drive to improve and adapt.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
When I was starting out, there were definitely moments when I doubted whether my endeavors would work. Entrepreneurship is filled with uncertainties and challenges, and it’s natural to question oneself along the way. However, I always approached these doubts with a mindset of resilience and determination. I reminded myself of the reasons why I embarked on this journey and focused on my long-term goals. I sought inspiration from successful entrepreneurs and mentors who had overcome similar doubts and obstacles. Additionally, I actively sought guidance and advice from experienced professionals in my network, which helped me gain perspective and navigate through the doubts. Ultimately, I used these moments of doubt as opportunities for growth and motivation to persevere.
How did you get your first customer?
Getting my first customer was a combination of strategic networking and showcasing my expertise. When I started out as a traveling salesperson for investment properties, I focused on building connections within the industry. I attended networking events, joined professional organizations, and actively engaged with potential clients. By demonstrating my knowledge and providing valuable insights, I was able to gain trust and credibility. Additionally, referrals played a crucial role in acquiring my first customer. Satisfied clients recommended my services to others, helping me establish a strong foundation for future business growth. Word-of-mouth and a commitment to delivering exceptional results were key factors in securing that initial customer.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
One marketing strategy that has proven effective in generating new business for me is content marketing. By sharing valuable insights, expertise, and industry knowledge through blog articles, social media posts, and online publications, I have been able to position myself as a trusted authority in my field. This approach not only helps me establish credibility with potential clients but also allows me to reach a wider audience and showcase the value I can provide. Creating informative and engaging content has attracted new leads and opened doors for meaningful conversations, ultimately leading to new business opportunities.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve had to make in the last few months was choosing between two enticing business opportunities. Both opportunities had their merits, and it was a challenging decision to weigh the potential risks and rewards. To tackle this decision, I relied on thorough research, market analysis, and consultation with trusted advisors. I carefully evaluated the alignment of each opportunity with my long-term goals and considered the potential impact on my existing commitments. Ultimately, I made the decision based on strategic considerations and a gut feeling, knowing that every decision carries inherent uncertainties and that adapting to change is a crucial aspect of entrepreneurship.
What do you think it is that makes you successful?
I believe that several factors contribute to my success. Firstly, my relentless drive and determination have been instrumental in overcoming challenges and pushing forward. Additionally, my passion for personal and professional growth fuels my continuous learning and improvement. Adaptability is another key attribute that has allowed me to navigate diverse industries and capitalize on emerging opportunities. Moreover, my ability to build strong relationships and collaborate with others has been vital in forging strategic partnerships and achieving shared goals. Lastly, my commitment to giving back through philanthropy reinforces my sense of purpose and keeps me grounded, contributing to a holistic definition of success.
What has been your most satisfying moment in business?
My most satisfying moment in business has been witnessing the positive impact of my philanthropic efforts. Knowing that I have helped provide 1.5 million meals to those in need and played a role in rescuing 41 individuals from the dire circumstances in Ukraine fills me with immense satisfaction. Contributing substantial funds to save children from sex slavery and supporting dental programs for underprivileged children has been deeply rewarding. Seeing the tangible difference these contributions make in the lives of others, particularly those who are vulnerable or marginalized, reaffirms my commitment to making a positive change in the world through business and philanthropy.
What does the future hold for your business? What are you most excited about?
The future of my business holds exciting possibilities. As a serial entrepreneur, professional investor, and consultant, I am constantly seeking new opportunities for growth and innovation. I am particularly excited about leveraging emerging technologies, such as artificial intelligence, to enhance financial decision-making and drive automation in trading. Additionally, I am committed to mentoring and supporting aspiring entrepreneurs, helping them navigate the challenges of starting and scaling their own businesses. The combination of my entrepreneurial endeavors and philanthropic activities will continue to shape the future of my business, as I strive to make a meaningful impact and create positive change in the world.
What business books have inspired you?
Several business books have inspired me on my entrepreneurial journey. “The Lean Startup” by Eric Ries has been a valuable resource, teaching me the importance of experimentation and adaptation in building successful businesses. “Think and Grow Rich” by Napoleon Hill has provided invaluable insights into the mindset and principles necessary for achieving success. “The Innovator’s Dilemma” by Clayton M. Christensen has been instrumental in understanding disruptive innovation and its impact on industries. Additionally, “Good to Great” by Jim Collins has provided valuable lessons on building enduring and exceptional companies. These books have shaped my perspective, fueled my motivation, and provided practical strategies to drive business growth.
What advice would you give to your younger self?
If I could give advice to my younger self, I would emphasize the importance of embracing failure as a learning opportunity. In my entrepreneurial journey, I have come to understand that setbacks and mistakes are inevitable, but they also serve as valuable stepping stones to success. I would encourage my younger self to take risks, step out of the comfort zone, and not be afraid of making mistakes. I would emphasize the importance of resilience, adaptability, and a growth mindset. It’s crucial to stay focused, continuously learn, and surround oneself with mentors and a supportive network. Finally, I would remind my younger self to find balance and enjoy the journey, as success is a culmination of both personal and professional fulfillment.
Are you willing to be a mentor? If so, how should someone contact you?
Absolutely, I am more than willing to be a mentor. If someone is seeking guidance or support in their entrepreneurial journey, they can reach out to me through my website. I believe in the power of mentorship and enjoy sharing my experiences to help others achieve their goals and navigate the challenges of starting and growing a business.