Jeff Rothbard, affectionately known as “Coach Jeff,” is a passionate tennis professional who brings decades of leadership, strategy, and dedication to his work on the court. Based in Carmel, Indiana, and South Barrington, IL, Jeff specializes in coaching players of all levels—from energetic beginners to advanced juniors and competitive adults. With a strong focus on mental resilience and technical fundamentals, his coaching is built around one core belief: great attitude and great effort lead to great results.
His teaching style blends purposeful movement, focused footwork, and a growth mindset. Players learn to trust the process, using methods like the “bounce-swing” rhythm and “Next Time” reflection to grow from mistakes and build confidence. Whether he’s running a high-energy clinic or guiding one-on-one lessons, Jeff cultivates an environment where athletes can thrive both on and off the court.
Before returning to his lifelong love for tennis, Jeff had a successful career in business spanning over 30 years. As founder and president of SilverCreek Properties, he developed and managed commercial real estate across 18 states. Under his leadership, the firm grew to include 60 properties before being sold in 2006. He later transitioned into property investment, building and scaling ventures with the same drive he now brings to coaching.
Today, Jeff’s mission is clear: to help each player grow not only as a competitor but as a confident, disciplined individual. With every serve, swing, and strategy session, Coach Jeff is shaping athletes and their futures.
How did you get started in tennis coaching after a long career in business?
Tennis has always been part of my life. Even during my years in business, it was something I turned to for energy and focus. After I sold my company and wrapped up a few real estate ventures, I started coaching local players, just to stay active and involved. The impact was immediate. I saw how the game helped people grow, not just physically, but mentally and emotionally too. That’s when I realized this was more than a hobby. It became a calling, and I felt I could bring something unique to the court through my life experience.
What made you believe this was the right path for your second career?
When I saw real change in the players I coached, I knew I had found something meaningful. There’s nothing like helping someone believe in themselves again, whether it’s a teenager regaining confidence or an adult reaching a long-time goal. Business was rewarding, but coaching gives me something deeper. I get to help people grow in ways that stick with them for life. Seeing players succeed, not just in matches but in how they carry themselves, made it clear that this was the path I wanted to walk for the rest of my career.
What’s one thing that sets your coaching apart from others?
I focus on the entire person, not just the technique. Yes, we work on the fundamentals like footwork and shot placement, but we also spend time on mindset, focus, and emotional control. I use methods like the bounce-swing rhythm to build trust in their timing, and we reflect after tough moments using the “Next Time” approach. That helps players stay future-focused instead of stuck in mistakes. Every session has a purpose, and I aim to create an environment where players feel supported, challenged, and motivated to grow both on and off the court.
Who or what has influenced your coaching philosophy the most?
A combination of people and life experiences. In business, I learned the importance of preparation, vision, and follow-through. In tennis, I admired coaches who built character along with skill. John Wooden’s approach to coaching with integrity really inspired me. But honestly, my players have taught me the most. Every person brings something new to the table. I’ve learned to listen more, adapt faster, and stay curious. It’s helped me become a better coach and a better person. Coaching, to me, is a relationship based on growth, and that’s shaped my entire philosophy.
What’s your favorite success story from your coaching experience?
There’s one student I’ll never forget. She came to me completely discouraged and ready to quit. She had talent, but her confidence was shot. We took a step back, simplified things, and worked on rebuilding her mindset. We focused on small wins and learned to let go of perfection. Over time, she not only improved her game but rediscovered her love for tennis. She started competing again and even began mentoring younger players. That transformation was more powerful than any trophy. It reminded me that coaching is about helping people reconnect with their passion and believe in themselves.
What role does mindset play in your coaching approach?
Mindset is everything. I tell my players that they can’t always control the score or their opponent, but they can always control their attitude and effort. When things go wrong, it’s easy to spiral into self-doubt. That’s where mental discipline comes in. I teach players to reset between points, to view mistakes as learning moments, and to focus on process rather than perfection. It’s not just about winning, it’s about developing the ability to stay composed under pressure. That kind of mental strength carries over into school, work, and life. It’s a skill that lasts.
How has your business background helped you as a tennis coach?
Business taught me how to lead, how to plan, and how to stay consistent in high-pressure situations. Those lessons apply directly to coaching. I approach each lesson with structure and a clear goal. I also bring a professional mindset to scheduling, communication, and performance tracking. My players and their families know I’m reliable and invested in their growth. I also understand how to motivate people with different personalities. In business, I managed teams and projects. In coaching, I manage development and relationships. The skills may look different on the surface, but the core values are the same.
What do you believe is the biggest challenge for young athletes today?
There is so much pressure. Between social media, competitive expectations, and academic demands, young athletes are often overwhelmed. They’re afraid to fail or look weak. I see kids trying to meet impossible standards and losing the joy of the game. My job is to bring them back to the basics. We talk about goals, but we focus more on daily improvement and having fun again. I try to create a space where they can breathe, learn, and grow without judgment. When kids feel safe and supported, their performance—and their happiness—goes up naturally.
What’s your long-term vision for your coaching career?
I want to build a program that leaves a lasting impact. That might mean expanding into an academy or mentoring new coaches. I’m interested in creating a space where young athletes not only improve their skills but develop character, leadership, and resilience. I want to bring in speakers, mental coaches, and maybe even offer workshops on topics like nutrition and goal setting. It’s about giving players the tools they need to thrive in all areas of life, not just on the court. My ultimate goal is to help people become the best versions of themselves.
What advice would you give someone considering a major career change later in life?
Trust your instincts. If something keeps pulling at you, it’s probably worth exploring. Don’t let age or fear stop you from starting something new. Life has chapters, and each one brings different lessons and opportunities. Use your experience to your advantage. Be willing to learn, stay humble, and focus on service. When you move from a place of passion and purpose, the rest will fall into place. It’s never too late to reinvent yourself or to find joy in a different path. I did it, and it’s been one of the most rewarding decisions of my life.