Jacqueline Elizabeth Hunter is a seasoned marketing strategist and the founder and CEO of Brand Evolve Solutions, a dynamic marketing agency based in Austin, Texas. With over 15 years of experience in branding, digital marketing, and strategic communications, Jacqueline has established herself as a leader in the industry, offering innovative and customized marketing solutions to clients across various sectors, including technology, retail, and healthcare.
A graduate of the University of Texas at Austin with a Bachelor’s degree in Marketing, Jacqueline went on to earn an MBA from Northwestern University’s Kellogg School of Management, where she specialized in Marketing and Strategic Management. Her education, combined with her hands-on experience, has given her the tools to drive impactful marketing campaigns that deliver measurable results.
In 2015, Jacqueline founded Brand Evolve Solutions with a vision to offer personalized marketing strategies that blend creativity with data-driven insights. Under her leadership, the agency has become known for its forward-thinking approach, focusing on brand identity development, digital transformation, and customer experience design.
Jacqueline’s success lies in her deep understanding of consumer behavior, market analytics, and her ability to adapt strategies to the ever-changing digital landscape. She is also passionate about mentorship, regularly guiding young professionals and advocating for women in business.
Through her leadership, Brand Evolve Solutions has become a trusted partner for companies looking to build and grow their brands in today’s competitive market. Jacqueline’s commitment to excellence, innovation, and client success continues to shape the agency’s growth and influence in the marketing world.
Jacqueline, thank you for taking the time to speak with us. Let’s start with what inspired you to launch Brand Evolve Solutions?
Thank you for having me! My journey with Brand Evolve Solutions started out of a passion to reshape how businesses approach marketing. Early in my career, I noticed a lot of companies were using a one-size-fits-all approach, which often led to missed opportunities and wasted resources. I felt there was a need for a more personalized and strategic approach that blends creativity with data-driven insights. In 2015, I decided to launch Brand Evolve to help brands tell their stories authentically and connect with their customers on a deeper level. My goal was to create a firm that could deliver customized marketing strategies that drive real, measurable results.
With over 15 years of experience, what do you believe are the key elements of a successful marketing strategy?
The foundation of a successful marketing strategy is understanding your audience. It’s crucial to know who your customers are, what they value, and how they engage with your brand. From there, consistency in messaging and maintaining a strong brand identity are vital. In today’s fast-paced digital world, it’s also essential to remain flexible and adaptable. At Brand Evolve, we leverage data analytics to continuously optimize our strategies, ensuring that our clients remain competitive and responsive to changing market dynamics. Ultimately, marketing is about building trust and long-lasting relationships with customers.
Brand Evolve Solutions is known for its innovative approaches. What sets your agency apart from others in the industry?
I believe what truly sets us apart is our commitment to a client-first approach. We’re not just focused on delivering services but on truly understanding each client’s business goals and unique challenges. We also emphasize a blend of creativity and analytics. By using data to inform our strategies, we can deliver campaigns that are both imaginative and effective. Moreover, we stay ahead of industry trends, whether it’s the latest in digital transformation, AI-driven marketing, or consumer behavior insights. This allows us to create strategies that not only resonate but also drive sustainable growth for our clients.
You’ve worked with a wide range of industries, from tech to healthcare. How do you tailor your marketing strategies to such diverse sectors?
Each industry has its own language, pain points, and customer expectations. For example, the technology sector often focuses on innovation and cutting-edge solutions, so our strategies emphasize thought leadership and showcasing expertise. In healthcare, on the other hand, trust and compliance are critical, so we focus on transparent communication and building credibility. We start by conducting thorough market research to understand each client’s industry landscape and then develop highly customized strategies that align with their business objectives. This personalized approach ensures that our clients’ brands resonate with their target audiences.
What changes have you observed in the marketing landscape over the past few years, especially with the rise of digital channels?
The marketing landscape has transformed dramatically, especially with the acceleration of digital channels during and after the pandemic. Consumers are more digitally connected than ever, and the shift towards online engagement is here to stay. Social media, influencer partnerships, and content marketing have become critical tools for brand visibility. However, I’ve also seen a growing emphasis on authenticity. Today’s consumers are looking for genuine, transparent interactions with brands. At Brand Evolve, we help our clients embrace this by creating authentic narratives that resonate with their audience, while also leveraging the latest digital tools for maximum impact.
You’ve been a mentor to many young marketers and entrepreneurs. What advice would you give to those starting their careers?
The best advice I can offer is to stay curious and be willing to learn continuously. The marketing industry is always evolving, so it’s important to keep up with trends and new technologies. Another piece of advice is to develop strong analytical skills. Creativity is essential, but understanding data and metrics is equally crucial in today’s landscape. Lastly, focus on building genuine relationships, whether with clients, colleagues, or mentors. Networking and collaboration can open up incredible opportunities and help you grow both personally and professionally.
Brand Evolve Solutions has made a name for itself by championing customer experience. Why is this a central focus for your agency?
Customer experience is the heart of everything we do because it’s ultimately what drives loyalty and long-term success. In today’s competitive market, it’s not just about having a great product or service; it’s about how you make your customers feel throughout their journey with your brand. We work with our clients to refine every touchpoint, ensuring that the customer experience is seamless, enjoyable, and aligned with their brand values. By prioritizing customer experience, we help our clients build stronger, more resilient brands.
Sustainability has become a significant focus in business today. How are you incorporating sustainable marketing practices at Brand Evolve?
Sustainability is something I’m deeply passionate about, and we’re actively incorporating it into our strategies. This includes promoting digital marketing tactics that reduce waste, encouraging clients to use eco-friendly materials, and supporting brands that are making a positive impact on the environment. We also believe that consumers are increasingly choosing brands that align with their values, so we help our clients communicate their sustainability initiatives authentically. It’s about more than just driving sales—it’s about creating meaningful change and contributing positively to society.
You’ve built a successful agency over the past several years. What have been some of your proudest moments?
One of my proudest moments was when we helped a healthcare client significantly improve their patient engagement through a tailored digital campaign. Seeing our strategies not only increase their reach but also positively impact patient outcomes was incredibly rewarding. Another highlight was being recognized as a top marketing agency in Austin, which validated the hard work and dedication of our team. But beyond awards and accolades, I’m most proud of the relationships we’ve built with our clients and the positive impact we’ve had on their businesses.
Finally, Jacqueline, when you’re not busy running Brand Evolve, how do you like to unwind?
I’m a big believer in work-life balance, so I make it a point to set aside time for activities that help me recharge. I love traveling—it’s a great way to gain new perspectives and find inspiration for creative campaigns. I also enjoy visiting art galleries, exploring Austin’s vibrant cultural scene, and spending quality time with my family and friends. Reading is another passion of mine; it’s a great way to stay inspired and continuously learn, which is something I’m always striving to do.