Greg Wasz, born and raised in Cincinnati, Ohio, is a man who seamlessly integrates his passion for storytelling, video creation, and family into a successful career in sales and business leadership. With a degree in communications from Ohio University and a unique internship at The Late Show with David Letterman, Greg has always valued creativity. However, his professional path led him toward sales, where he applies his innovative mindset to build lasting relationships and drive success. Outside of work, Greg focuses on his creative outlet—video editing, which he uses to capture and share his family’s travels and day-to-day life moments through Greg Wasz Productions. Greg is married to his wife, Jenna, and together they raise their three children in Cincinnati. He balances his business acumen with his entrepreneurial spirit, always finding ways to grow professionally while fostering his love for creative expression.
In this conversation, Greg shares unique insights into how his varied experiences in sales, creativity, and family life have shaped his worldview and approach to both his personal and professional life.
How did your experience at “The Late Show with David Letterman” shape your perspective on creativity and business?
My time at The Late Show was one of those defining moments in my life that really helped me understand the power of creativity in a structured environment. Watching David Letterman and his team work was an eye-opener. Here was a group of incredibly talented people putting together a show that seemed spontaneous but was actually built on a foundation of preparation, teamwork, and creativity. That experience taught me that creativity is only as effective as the planning behind it. This realization has stayed with me throughout my career in sales. Whether I’m closing a deal or editing a family video, it’s all about finding that sweet spot between creativity and execution. Creativity, for me, isn’t just about thinking outside the box—it’s about being prepared to execute those ideas with precision.
What inspired you to start Greg Wasz Productions, and how does it tie into your professional life?
Greg Wasz Productions was born out of my love for storytelling and documenting meaningful moments, especially those involving my family. As a father of three, I’m constantly aware of how fast time flies. When my kids were younger, I found myself wanting to hold onto those little moments—first steps, family vacations, everyday laughter. That’s when I turned to video as a way to not only capture those moments but to relive them and share them with my family, friends, and now my YouTube audience.
Interestingly, my video production hobby ties directly into my professional life. In sales, it’s all about telling a compelling story. You’re not just selling a product or service; you’re selling an experience, a vision of what could be. Video production allows me to flex that same muscle in a more personal way. It also helps me stay grounded—no matter how busy work gets, editing a video at the end of the day reminds me why I work so hard in the first place: for my family.
How do you manage to balance your professional career with your creative passions and family life?
Balance is something I think everyone strives for, and it’s definitely not always easy. The key for me is being intentional about how I spend my time. During the day, my focus is on work—I prioritize my tasks, stick to a schedule, and make sure that I’m bringing value to the table in everything I do. Once the workday is done, I shift my focus entirely to my family. Evenings are sacred family time, whether it’s helping the kids with homework, going to one of their sporting events, or just hanging out and watching a movie.
The creative side of things, like editing videos or brainstorming new ideas for Greg Wasz Productions, usually happens late at night when the house is quiet. It’s my way of unwinding, and instead of seeing it as another task, I view it as a hobby that recharges me. In a way, being creative is my form of self-care. Having that creative outlet makes me better at my job and more present with my family because it gives me the mental break I need.
How has being a father influenced your approach to leadership in the workplace?
Fatherhood has completely changed how I approach leadership. Before becoming a father, I viewed leadership through a more traditional lens—setting goals, driving performance, and managing teams. But after having kids, I realized that leadership is much more about empathy, patience, and understanding people on a deeper level. Kids don’t respond to authority alone; they respond to how much they feel heard and valued. I’ve applied this lesson in my professional life by becoming a more compassionate leader.
When leading a team, I focus on building relationships and understanding what motivates each individual. I’ve found that when people feel valued and respected, they’re more likely to go above and beyond. It’s the same with kids—you guide them, but you also give them the space to grow and explore in their own way. In both cases, leading with empathy and giving people room to succeed on their own terms has been a game-changer.
You often talk about storytelling in both business and video production. What makes a good story in your eyes?
A good story, whether in business or personal life, has to resonate emotionally with its audience. It’s not just about facts and figures—it’s about making people feel something. In business, when you’re trying to sell a product or service, it’s not enough to say, “This is what we offer.” You need to tell a story that helps the client see how their life or business will change because of what you’re offering. It’s about painting a picture of a better future, one where their needs are fully met.
In video production, it’s very similar. I’m not just capturing moments; I’m weaving together a narrative that tells the story of a particular experience. Whether it’s a family vacation or a day in the life of my kids, I’m constantly thinking about how to make those moments come alive for the viewer. I want people to not just watch the video but to feel like they were there, experiencing the joy, the laughter, and the adventure alongside us.
What role does technology play in your personal and professional life?
Technology is a huge enabler for both my business and my creative projects. In the professional realm, technology allows me to stay connected with clients, track metrics, and streamline workflows, which is critical in a fast-paced sales environment. Tools like CRM systems help keep everything organized and allow me to manage relationships more effectively.
On the creative side, video editing software like Final Cut Pro is my go-to. It’s amazing how accessible high-quality editing tools have become. I can create professional-grade videos from my home office, which allows me to pursue my passion for video production without needing a full studio setup. Technology, especially in the realm of video, has democratized creativity. You no longer need a Hollywood budget to make something impactful; you just need the right tools and the passion to tell a great story.
What are some of the most memorable moments you’ve captured on video, and why do they stand out to you?
There are so many, but a few really stand out. One of my favorites is a video I made of a family trip we took to Disney World. Capturing the kids’ excitement, the little moments of wonder, and the pure joy of experiencing that magic together was incredible. What’s special about that video isn’t just the footage—it’s the emotions that come flooding back every time we watch it. It’s like being transported right back to that moment.
Another memorable video was from a simple day at the beach. My kids were playing in the sand, and I happened to capture this beautiful, candid moment where they were laughing uncontrollably. It wasn’t a planned shot, but those are the moments that stick with you. Looking back, those little pieces of our lives—those unplanned, unscripted moments—are the ones that mean the most.
What’s your vision for the future of Greg Wasz Productions, and how do you see it evolving?
Right now, Greg Wasz Productions is a creative outlet for me, a way to document my family’s life and share those moments with others. But as the kids get older and my YouTube channel continues to grow, I’ve been thinking about how I can evolve it into something even more meaningful. I’d love to eventually turn it into a platform that helps other families document their own experiences. Maybe I’ll create a service that helps people edit their travel videos or teach them how to tell their own stories through film.
At the end of the day, my goal is to inspire others to capture their own memories. It’s not about making every shot perfect; it’s about preserving the moments that matter, the ones you’ll want to look back on 10 or 20 years from now. I think if I can help others do that, Greg Wasz Productions will continue to grow in a way that’s fulfilling both personally and creatively.
What advice would you give to someone looking to balance a full-time career with a creative passion?
My advice is to be intentional with your time and not to treat your creative passion as a separate part of your life. For me, work and creativity go hand in hand—they feed into each other. I use my creative side to recharge after a long day at work, and I apply the lessons I learn in my creative projects to my professional life. So, my advice would be: don’t compartmentalize your passions. Find ways to integrate them into your everyday life. And most importantly, remember why you’re doing it—whether it’s for personal fulfillment, family, or simply the joy of creating.