Dr. Keith Nemec is the brains behind the Total Health Institute. In the course of his career that spans over 35 years, Dr. Nemec has dealt with more than 10,000 patients from all across the world. His success comes from a strong passion for healthy living and alternative medicine and his academic background. He holds a Master’s Degree in alternative medicine from Morsani College of Medicine. Dr. Nemec also holds three fellowships from the American Academy of Anti-Aging Medicine in Integrative Cancer Therapies, Stem Cell Therapies and Regenerative Medicine. In the course of his career, Dr. Nemec has published 5 high impact books that include: Seven Basic Steps to Total Health, The Perfect Diet, and Total Health = Wholeness. He has also written multiple articles on natural health, and hosted the “Your Total Health in Chicago” radio show for the last 18 years. He has steered the Total Health Institute to success through a strong dedication to the needs of every patient. He ensures that every patient receives alternative healing, and from doctors who understand the importance of body, brain, mind and emotions in healing. Dr. Keith Nemec reviews every patient’s history before making a customized game plan. Besides offering treatment, Dr. Nemec is also active in teaching programs that help patients internalize the seven basic steps to Total Health that include prayer/stillness/meditation, exercise, breathing/oxygen, food, water, and fasting/detoxification. Dr. Nemec is also continually researching on the best approaches to alternative treatment with a focus on treating underlying issues and improving the body’s biochemical cellular environment.
How did you get started in your industry?
My business started on a very personal note. My wife got sick and most conventional treatments were not working. Then I put her on natural remedy treatments and she healed. From that point on, I developed a desire to advance the same approach in helping others overcome illness. The rest, as they say, is history.
How do you make money in your field?
Total Health Institute makes money by charging membership fees and also the treatments we offer for various health issues. Being a treatment facility, our business model is pretty straightforward.
How long did it take for you to become profitable when you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
It took about two years for the business to turn profitable. The first few months were dedicated to trying to grow the business organically, and it was not easy. Then as client numbers started to rise, we reinvested most of the cash into developing the infrastructure for patient care. By year two, the business had started generating profits. About doubts, I never doubted the viability of this business. Natural treatment methods healed my wife and I was convinced that I could use the same approach to change people’s lives.
Do you remember how you got your first customer?
I got my first client through cold pitching. I approached several people within my circle and told them about the Total Health Institute and what we were doing. While some were dismissive of the idea, I managed to land a client, and that’s how word spread.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
While referrals are the best way to bring in new clients, we also rely heavily on Google advertising. It works because we can tailor our adverts to reach very specific demographics. It’s affordable too.
What do you think it is that makes you successful?
My business success comes from ensuring that our clients get value for their money. It’s the secret to the success of any entrepreneurial venture. I have also invested heavily in customer service.
What has been your most satisfying moment in business?
I have lots of satisfying business moments. Anytime I see a client use our natural treatment methods and overcome a major disease like cancer, or any other ailment, I feel good. It gives me a sense of purpose and the desire to keep going.
What does the future hold for your business? What are you most excited about?
Total Health Institute has an amazing future ahead, that’s for sure. We continue to record growth on all key metrics and that’s a good sign. I am particularly excited about the growing interest in healthy living across demographics and geography. The interest in healthy living is so high that, our clientele is now global. That’s exciting both from a personal and business perspective.
What advice would you give to your younger self?
To my younger self, get rid of fear and pursue your dreams vigorously. Every human being has something they can do better than anyone else. Focus on growing you and success will follow.
What business books have inspired you?
My most inspirational book is not business-oriented, but it’s helpful to business people. It’s called “Healthy at 100” and explores how to live a long, productive, and healthy life to 100 years by eating natural foods and engaging in lots of exercises. Any business person working so hard to make money would find this book useful.
Are you willing to be a mentor? If so, how should someone contact you?
I am willing to be a mentor. Anyone looking for a mentor in the health and wellness business can email me on DrNemec@TotalHealthInstitute.com.