Dr. Ahmet Ergin is a physician dedicated to transforming diabetes management through a holistic and functional medicine approach. Drawing from his medical training and valuable patient feedback, he recognized the need for non-medication options and lifestyle education, which inspired him to establish SugarMD. Dr. Ergin emphasizes the importance of understanding the root causes of diabetes, particularly type 2 diabetes, and is committed to empowering individuals with knowledge and tools for better health. With a focus on creating a supportive community, he also shares insights through his social media, especially YouTube channel, guiding followers toward healthier lifestyle choices.
How did you get started as an entrepreneur?
I’m a physician, so patient care is my priority. My journey began with patient feedback; many sought non-medication, holistic options and had questions about diet and lifestyle—areas not covered in my medical training. Originally, I was trained to diagnose and treat symptoms, not address root causes. This realization led me to study functional and holistic medicine to better understand patients’ perspectives and share this knowledge alongside my modern medical background.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
As an entrepreneur with multiple businesses, I’ve definitely faced doubts, as most entrepreneurs do. Not every venture is a success, but if even a few succeed, you can consider yourself successful. With Sugar MD, the goal was to build a supportive community, not to make quick money. Initially, it was a side business funded by my income as a physician, but it’s now taken on a bigger role in my life. Success has come by starting with the right intentions, being patient, and surrounding myself with the right people. Despite doubts, I’ve always believed in myself—starting from my days in Turkey, through my residency and fellowship at Cleveland Clinic. Confidence and hard work can overcome any doubts.
How did you get your first customer?
I got my first customer through a genuine commitment to patient care. As a physician, my priority has always been my patients’ well-being. Early on, I received a lot of feedback from patients who were seeking non-medication, and holistic options and had questions about diet and lifestyle—topics that weren’t thoroughly addressed in my traditional medical training.
Initially, I was trained to diagnose and treat symptoms rather than focusing on the underlying root causes of health issues. This realization prompted me to delve into functional and holistic medicine, allowing me to gain a deeper understanding of my patients’ perspectives. By integrating this holistic approach with my modern medical background, I was able to better serve my patients, which ultimately led to my first customers who were looking for more comprehensive care.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
One highly effective marketing strategy I use is my YouTube channel. It helps build a loyal following by providing valuable content, which encourages viewers to return and make purchases, knowing they’re receiving quality and useful insights.
What is the toughest decision you’ve had to make in the last few months?
The toughest decision I’ve made recently was to redesign our website after investing a significant amount in a custom site that ultimately didn’t meet our needs. It became a frustrating experience, leading us to hire various designers for a complete overhaul, which added substantial overhead costs. Despite the disappointment and the pressure of timelines, we’re currently working on relaunching the new site by the end of November or early December, and I hope it aligns more closely with our initial vision.
What has been your most satisfying moment in business?
My most satisfying moments in this business are when I receive heartfelt appreciation from my followers. Hearing how I’ve helped them change their lives—specifically, how they’ve managed to reverse their diabetes and feel significantly better—is incredibly rewarding. Those testimonials remind me of the positive impact we’re making in people’s lives, and that’s what truly drives my passion for this work.
What does the future hold for your business? What are you most excited about?
I’m thrilled about the future of our business, especially as we work to make our website more functional and holistic, creating an outstanding experience for our customers. I want it to be a place where people feel supported and have easy access to resources. I’m also incredibly excited about reintroducing our advanced clinical support product, which has been on hold for nearly a year due to a recall. Bringing it back, refined and ready, feels like a big step forward in our commitment to providing high-quality, reliable support for our clients.
What business books have inspired you?
Dr. Bernstein’s Diabetes Solution. I realized just how challenging it is, even for a physician, to manage diabetes. There were moments where I felt lost and unsure of the next steps, and I thought about how confusing it must be for someone outside the medical field to navigate this. That experience really inspired me to share my knowledge and empower others who are living with diabetes—especially those with type 2, which is much more common than type 1. Focusing on holistic choices felt like the right path to help our clients and audience better manage their health and feel supported.
What advice would you give to your younger self?
To my younger self, I’d advise being more patient and courageous, and to start pursuing my current path earlier. I’ve realized that life teaches valuable lessons over time, and I now understand why experience is so respected. Having a mentor would have been invaluable, as I navigated much on my own. Everyone can benefit from a good guide when they’re young.
Are you willing to be a mentor? If so, how should someone contact you?
For those seeking more direction on diabetes management, I invite you to follow our YouTube channel: Dr. Ergin’s YouTube Channel. We provide valuable insights and resources to help you navigate your journey toward better health!