What made you want to do the work you do? Please share the full story.
From a young age, I was always fascinated by technology and how it could solve real-world problems. My journey into the digital space started with a deep interest in SEO, digital marketing, and e-commerce, but what truly shaped my career was discovering the potential of eSIM technology.
A few years ago, I faced a frustrating experience while traveling abroad. I had to deal with expensive roaming charges, the hassle of finding a local SIM, and poor connectivity. That’s when I first learned about eSIMs and how they could simplify international travel. I saw a gap in the market—many travelers still relied on traditional SIM cards because they weren’t aware of eSIM solutions.
This realization led me to dive deeper into the industry. I started researching how eSIMs work, their benefits, and how they could revolutionize global connectivity. Eventually, I took the leap and became part of a company that specializes in providing seamless, affordable, and reliable eSIM services for international travelers.
Now, my work revolves around helping people stay connected effortlessly, whether they are digital nomads, tourists, or business travelers. Through SEO, content marketing, and strategic digital campaigns, I ensure that more people learn about eSIM technology and how it can enhance their travel experiences.
The best part of my job? Seeing customers avoid expensive roaming fees and stay connected instantly—without the usual SIM card hassle. That’s what keeps me motivated every day!
Tell us 3 surprisingly easy and 3 surprisingly difficult things about your job.
3 Surprisingly Easy Things About My Job
1. Understanding the Market Demand
One of the easiest aspects of my job is recognizing that connectivity is a necessity. Whether people are traveling, working remotely, or just need a backup network, the demand for eSIMs is naturally growing. This makes marketing easier because we’re solving a real problem that people actively search for.
2. Creating High-Quality SEO Content
Since I’ve been working in digital marketing and SEO for a long time, writing content that ranks well in search engines has become second nature. Finding the right keywords, structuring blog posts, and optimizing web pages feels smooth because I know what works and what doesn’t.
3. Launching Campaigns Quickly
With the right tools and experience, setting up Google Ads, social media campaigns, and email marketing is surprisingly easy. Once you have a strong system in place, running and optimizing campaigns becomes a straightforward, data-driven process.
3 Surprisingly Difficult Things About My Job
1. Google Ads and SEO Competition
While SEO and paid ads work well, the competition in the eSIM industry is intense. Competing with big telecom companies and global eSIM brands means constantly adjusting strategies, bidding aggressively on keywords, and optimizing content to stay ahead.
2. Reducing CPC (Cost-Per-Click) on Google Ads
A major challenge is controlling ad costs. Google Ads for high-demand keywords like “USA eSIM” or “Europe travel eSIM” can get very expensive. Finding ways to reduce CPC while maintaining conversions is a never-ending battle.
3. Managing Multiple Projects at Once
Since digital marketing involves SEO, content writing, paid ads, social media, and analytics, handling multiple tasks simultaneously can get overwhelming. Prioritizing the most impactful work while staying updated with Google algorithm changes and ad policies is tough.
What are the 3 things you like best about your work and why?
1. Helping People Stay Connected Effortlessly
One of the best things about my work is that I get to solve real problems for travelers. Whether it’s a tourist avoiding expensive roaming charges or a digital nomad needing seamless internet, knowing that my efforts make connectivity easier for people worldwide is truly rewarding.
2. The Constant Learning and Growth
Digital marketing and the eSIM industry are always evolving. New SEO updates, Google Ads strategies, and emerging technologies keep my work exciting. I enjoy experimenting, analyzing data, and adapting to trends—it keeps me on my toes and helps me grow both professionally and personally.
3. The Freedom and Flexibility
Unlike traditional 9-to-5 jobs, digital marketing gives me the freedom to work from anywhere and manage campaigns remotely. This flexibility allows me to explore new ideas, be more productive, and maintain a healthy work-life balance.
What are your greatest 3 skills and how have they helped you succeed?
SEO, Google ads, email Marketing and branding helped me in marketing.
Tell us about a time you were dead wrong about something.
We were doing Google ads in our session and were confuse why cost per conversion is high then we found it’s session and our competitor is also paying on google ads.
Have you ever moved for a new job? Tell us about that experience.
Last I was working at Business consulting firm and it’s great experience because there managed multiple projects
What do you value most and why?
Selling eSIM to b2b and b2c with Airhub I value becuse here are daily new challenges
How do you celebrate your victories?
just by silence because these are small wins
What is your favorite movie and why?
Ghatak of Sunny Deol because it makes me motivate
What advice would you give to your younger self and why?
work hard and work without greed to give your 100% always
Who has been your biggest mentor in life (personal or professional) and how have they helped you?
My Marketing teacher and she helped me to learn it all