Jason McLaughlan knew that he had a lot of work to do whenever he decided to run Western Fence Inc. The company is currently the oldest fencing company in the state of Utah. They have been providing high-quality fences for dozens of years now. However, the challenge lies in creating quality fencing materials for their customers. Jason has been the president of the company for some time now and has realized that he must become an exceptional leader if the company is to thrive. Making sure that the customers they serve are happy is the most important thing that Jason has had to focus on.
Jason has had a lifetime’s worth of experience running businesses. However, each day is a challenge to keep his company running optimally. Fortunately, he has the tenacity and expertise to make Western Fence Inc. the best it can possibly be. He has had years of experience in construction management. This makes him the perfect candidate for the job whenever it comes to leading the company to success. He firmly believes in taking care of his employees and ensuring that they are given what they need.
- How did you get started in this business? What inspired you to start this business?
- How do you make money?
- How long did it take for you to become profitable?
- When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
- How did you get your first customer?
- What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
- What is the toughest decision you’ve had to make in the last few months?
- What do you think it is that makes you successful?
- What has been your most satisfying moment in business?
- What does the future hold for your business? What are you most excited about?
- What business books have inspired you?
- What is a recent purchase you have made that’s helped with your business?
- What would you tell your younger self if you had the chance?
How did you get started in this business? What inspired you to start this business?
I have been building things since I was a young boy. It was only a natural fit that I would eventually make construction management my career. I take pride in my ability to bring my customers’ ideas to life in the form of construction.
How do you make money?
I provide high-quality fencing services for individuals in the Utah area.
How long did it take for you to become profitable?
Our company has been along for quite some time now. I joined at the right time. Our profits have increased since I have become the president of the company.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I never once had a doubt in my mind that I would not be the right fit for the company. I knew that the hard work that I put into my career would pay off eventually.
How did you get your first customer?
I worked on fencing for my neighbor whenever I was very young. I helped them install their fencing. I knew at that moment that I was meant to become a fencing expert.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I would recommend that all businesses utilize social media marketing more. There is an untapped market online for leads. I highly recommend that you make Facebook your primary platform.
What is the toughest decision you’ve had to make in the last few months?
I had to let someone go from our company who was underperforming. It was nothing personal. Unfortunately, we cannot sacrifice quality. Our company’s reputation depends on it.
What do you think it is that makes you successful?
We put our customers first. We make sure that all of their needs are taken care of whenever they hire us. Quality customer service goes a long way. A customer who has received a quality fence installation will tell their neighbors. Their neighbors will tell their friends. That is what makes us so successful.
What has been your most satisfying moment in business?
Knowing that the customers that I have helped are incredibly satisfied with our work.
What does the future hold for your business? What are you most excited about?
We are the top fencing company in Utah and we show no signs of slowing down. We are incredibly happy with the results that we have seen from 2018. We continuously keep adapting to the market’s demands and we are reaping the benefits from our efforts.
What business books have inspired you?
Good to Great by Jim Collins is a book that I recommend all business professionals read. It taught me how to value myself as a business leader and to never doubt myself.
What is a recent purchase you have made that’s helped with your business?
I have recently invested in cloud technology services. We are able to safely store our data on a cloud server. I recommend that all businesses take this route in order to keep their information safe and conveniently stored.
What would you tell your younger self if you had the chance?
I would tell a younger Jason to take your time and not rush things.