Halden began his career as a process engineer for an Automotive, a Global Tier 1 components manufacturer where he took on many roles of increasing responsibility in plant management. The company also sponsored Halden for the MBA program at the University of Rochester, Simon School of Business, where was one of the youngest to graduate the program.
Halden Zimmermann changed careers to with more global exposure at Alcan Packaging, Inc., and as the Director of Continuous Improvement for the global food, meats and beverage packaging sector he was heavily involved in the strategy, execution and facilitation of operational excellence and corporate strategic initiatives. He then relocated to Paris, France in a Global Marketing role, where the CEO wanted him to focus the same toolsets leading and transitioning the commercial organization to a more dynamic and process-oriented organization, which used segmentation and value-based pricing to improve margin.
After returning to the U.S., Halden transitioned to the healthcare market and was recruited by Cardinal Health to lead one of the largest pharmaceutical businesses in marketing and product development. After much success growing the business and through innovative disruption based offerings, Halden was then promoted to lead Global Marketing and Pricing strategy for the Medical Products business, where he had ownership of strategy and long term growth for the $9 billion dollar supply, capital medical equipment, and laboratory solutions business.
Most recently, as the President for an OEM motion control solutions business in a fortune 500 public company, Halden owned and managed a global P&L with commercial and operational presence in every major economy.
How did you get started? What inspired you to start this business?
I get a great deal of satisfaction from helping others achieve a level of success they had never thought possible, so I was inspired by the opportunity to show how high-impact blogging could yield incredible results for people with very little prior blogging experience.
How do you make money?
I do a lot of one-on-one consulting and have several blogs that remain quite profitable, and it is my hope that this new venture will lead to a sizable program enrollment and help people become successful.
How long did it take for you to become profitable?
This particular venture is still in its early stages, but, like all of my other blogging-related ventures, it is set up so that the profit potential is essentially limitless. My first blog was started as nothing more than a hobby and as a way to share information with others, but ultimately I was able to make it a profitable platform in just a few months.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
I never looked at blogging as something that could be a significant source of revenue, so I certainly had doubts that I could transform a hobby into a full-time career. After doing some research and experiencing a great deal of success, I now recognize that a career in blogging can indeed bring in life-changing income.
How did you get your first customer?
A lot of my readers contacted me through my blog seeking advice or help in their own blogging careers, so I started offering consulting services in addition to digital products that could be downloaded through the site.
What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I have several strategies I use to attract new business, but I have found that one of the most effective methods is to participate in or host e-courses that include a variety of experts in different subjects. This provides exposure to a new audience segment that I may not have otherwise reached.
What is the toughest decision you’ve had to make in the last few months?
I spent a lot of time going back and forth on how to best create a program to meet the needs of bloggers with varying experience levels. In the end, I decided to create different tiers within the program so each one could be tailored according to the specific needs of each experience level.
What do you think it is that makes you successful?
I am very open to new concepts and ideas and never dismiss anything just because it challenges an accepted notion. Some of my greatest accomplishments have been the result of challenging an established practice in order to find a more efficient and effective option.
What has been your most satisfying moment in business?
I am very proud of the work that led to my nomination to the Simon School of Business at the University of Rochester, and it was quite a satisfying experience to be able to pursue and earn an MBA based on the merit of my accomplishments while working for ITT.
What does the future hold for your business? What are you most excited about?
Helping others has always brought me a great deal of joy, so I am most excited about the prospect of assisting so many people earn life-changing income through a new career in blogging. We plan to expand quite a bit in the coming months, which means that I will be able to reach so many more people who are looking for assistance.
How do you manage so many responsibilities and remain highly productive?
As someone who is very detail-oriented and takes a great deal of pride in the quality of my work, there are indeed many instances in which there is an incredible demand on my time. I have been able to balance my professional career and my entrepreneurial pursuits through thorough planning strategies and by remaining committed to always producing work of the highest quality. Those traits have served me well throughout my career and have proved essential when it comes to maintaining a high level of productivity across every endeavor.