Matt Redhawk is an Entrepreneur, Mentor and Executive Producer based in Salt Lake City, Utah. He is the Founder and CEO of the Idaho based My Patriot Supply and the Executive Producer of the Radioflash and Home Films. Matt established My Patriot Supply in December 2008. The company is a leader in the production and supply of survival and emergency preparedness supplies. To achieve its marketing objectives, the firm runs a number of niche brands, including Colonial Concepts, Patriot Pantry and Alexapure. The entities are committed to providing quality, tested and affordable products. His interest in the industry was inspired by a lifestyle of living in off-grid locales such as the famous northern Idaho Mountains. Matt Redhawk is also a distinguished author.
Matt’s industry expertise spans far and wide; it includes team building, public speaking, social networking, advertising and marketing. Being a successful serial entrepreneur, he has mentored many up-and-coming entrepreneurs. His mentorship program focuses on issues like time management, managing money and deployment of knowledge and skills. He sees money management skills as a critical factor that can cause a startup venture or business to succeed, lose money or fail. He is strongly against the common notion of seeking instant profit. Elsewhere, his filming adventures have won numerous accolades, including Best Short Film for Home in 2017.
How did you get started in this business? What inspired you to start this business?
I have a couple of things going on. Being a serial entrepreneur, writer and executive producer can be exhaustive. All I did was follow my dream and everything else fell into place.
How do you make money?
With My Patriot Supply, I saw an open opportunity to sell survival and emergency preparedness supplies in underserved market. We market our products to quite a large base of clients comprising individuals, interest groups and corporations.
How long did it take for you to become profitable?
It didn’t take long for the firm to turn in profit. We did it in just a few years through sheer hard work and sacrifice.
When you were starting out, was there ever a time you doubted it would work? If so, how did you handle that?
Being a seasoned entrepreneur, I was always motivated to push the limits. I knew the potential to succeed existed and did not hold back on the promise. The support I received from my family also played part in my success.
How did you get your first customer?
At the beginning we were able to attract core survivalists. Product quality was our very first selling point and remains so today. Every piece of items we sell at My Patriot Supply must meet our quality control standards.
Outside referrals, what is one marketing strategy that you’re using that works really well to generate new business?
Most times we brainstorm about issues before crafting a winning strategy. We’ve had a lot of successes reaching out to customers through social media interactions and other promotions.
What is the toughest decision you’ve had to make in the last few months?
This was a few years ago. I once made a tough decision to rebrand the business by exploiting a new market niche. The focus was to improve the bottom line by growing the net profit rather than gross revenue. It was a hard sell at the beginning, but I succeeded in the turnaround. The idea was different from the usual discount offers and super service, most employees were used to.
What do you think it is that makes you successful?
Every serious entrepreneur knows what it means to lose a customer either to the competition or elsewhere. I usually appeal to prospects before they turn into customers and often encourage positive word of mouth.
What has been your most satisfying moment in business?
Seeing the business grow right before my eyes is something I cherish a lot. When formulating strategies, I always listen to the input of others. It’s amazing what you can achieve with team work.
What does the future hold for your business? What are you most excited about?
I will continue working hard to grow the company’s supply lines. Our focus will be turning to the international market, where we see a lot of promise.
What business books have inspired you?
I thoroughly enjoyed reading, “The 4 Hour Workweek” by Timothy Ferres. The New York Time Bestseller discusses how to escape the usual job routine. My other favorite is “212: The Extra Degree by Sam Parker. It’s motivating and fully developed ready to help any company or entrepreneur understand their business.
What is a recent purchase you have made that’s helped with your business?
I recently purchased an earthquake bag with emergency kits to deal with natural disasters like floods and earthquakes. It was interesting looking at the amount of possibilities packaged inside the bag.