James Sampson is one of the most respected digital marketing experts of this age. He is the immediate Marketing Manager of a marketing consultancy focused on helping small and mid-size businesses reach local audiences. Sampson developed an interest in the marketing career at a tender age and has kept the dream alive. He continued to pursue that passion after graduating from college, beginning with a marketing consultant role before taking up the marketing manager position.
Even as he seeks digital marketing solutions for his clients, Sampson continues to keep tabs with trends shaping the industry such as Artificial Intelligence Revolution, Emotional Marketing, Search Engine Optimization (SEO) and the Authentic Marketing Voice. Outside work, James Sampson spends quality time mentoring up and coming marketers and traveling. His favorite travel destinations include New York, Maine and Florida, where he has been a couple of times.
How did you get started in this business? What was your inspiration?
I was sold on the digital marketing career because I wanted to help people and businesses stand out in the highly competitive, digitally inclined marketplace. Enterprises need to market their services in order to attract business. I also wanted to exploit the hidden opportunities afforded by the industry. The most interesting of these are mobile marketing, Search Engine Marketing (SEM) and interactive marketing.
When you were starting out, did you harbor any doubts? If so, how did you handle that?
The demands of digital marketing do occasionally weigh me down. I have learned to overcome pressing marketing challenges by crafting killer campaigns and putting the customer first. Capturing the attention of the customer means making every effort to satisfy their needs and concerns. The multi-pronged strategy also entails shaping the customer’s perception about the brand. I usually address the concerns of my customers through social automation and direct and automated email. These services are especially critical when the office is closed since it lets the customers know you are looking at the matter and will respond in due course.
How did you get your first customer?
Being a marketing executive and consultant places me on a pedestal of sorts since my customers come from different industries and have wide ranging needs. Statistics indicate the vast majority of B2B marketers are doubling their investments on strategies aimed at reaching clients directly. This is mostly because direct marketing promises high ROI. Before getting my first customer, I did serious research on the target accounts. With that insight, I developed targeted advertisements and used email and blog content to nurture the prospects and build trust. A business I’ve seen who is successfully using this strategy is Dr. Farrior, a plastic surgery in Tampa.
What do you think it is that makes you successful?
The key to running a successful digital marketing entity is answering to the needs of customers. The needs may vary depending on goals, the size of business and industry among other factors. Marketing managers play a pivotal role of controlling communication between company and clients. For this reason, I made a conscious decision to create efficient promotional messages and ensure sound coordination of marketing strategies across various channels. The other important area is liaising with the customer service department to address rising issues.
What does the future hold for Project Management Officers (PMO)? What are you most excited about?
The demand for Project Management Officers is on the rise due to several reasons, including growing demand for project talent, a rise in the jobs that call for project-oriented skills, and the need to replace retiring project managers. I am very excited about the responsibilities of Project Management Officers, specifically those serving in stations such as the Strategic Project Management Office and Central Multi-project Management Office. The PMOs working in these areas are responsible for everything from staff training to strategic project management. Their role is critical in helping companies realize both short- and long-term success.
What business books have inspired you?
The two most inspiring business books on my list are the “Magic of Thinking Big” and “The Secret”. David Schwartz’s Magic of Thinking Big offers crucial guides on the practical steps of dreaming and making it big. The Secret, on the other hand, espouses the merits of positive thinking and its effect on success. The highly resourceful book is written by Ronda Byrne. I have also read “The Power of Engagement” by Tony Schwartz and Jim Loehr. The book describes the coaching techniques of managing energy in the work environment and the virtues of shrewd decision making.